Grupo Financiero Bital Increases Customer Profitability By 20 Percent,
Customer Loyalty by Nearly 15 Percent
SAN MATEO, Calif., Oct. 8 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a full-suite provider of customer relationship
management (CRM) software, today announced that its customer, Grupo Financiero
Bital, won the CRM Excellence Award in the Large Enterprise category at
Gartner's annual CRM Summit in Chicago on September 19, 2002. Grupo
Financiero Bital, which uses modules of E.piphany(TM) software in order to
obtain customer insight and execute CRM campaigns, was selected as the winner
from a group of 156 entrants and three finalists in the large enterprise
category. Grupo Financiero Bital was selected after a review team of Gartner
analysts evaluated and rated each entry based on how the participants
demonstrate excellence in their CRM initiatives. The entrants were evaluated
on Gartner's Eight Building Blocks of CRM and were required to demonstrate
capability in each one: CRM vision, CRM strategy, consistent valued-customer
experience, organizational collaboration, CRM processes, CRM information, CRM
technology and CRM metrics.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
"Our goal has always been to become the most convenient, most intimate,
and easiest-to-use bank in Mexico," said Grupo Financiero Bital's Deputy Chief
Executive Officer, Rafael Arana de la Garza, who presented the company's CRM
success story at the conference. "We are honored to win Gartner's prestigious
CRM Excellence Award, and thank E.piphany who provided us a solution that
allows us to do the type of analysis and campaigns that we want. When we were
looking for a solution that allowed us to automate all our CRM analytic
processes, we found it difficult to find a provider that would think outside
of the box in order to enable their solution to meet our needs versus asking
us to modify our needs to fit their solution. Finally we found E.piphany."
Grupo Financiero Bital is using E.piphany Insight and Campaign Management
modules to make customer interactions unique and more valuable for the client,
and more profitable for the company. The Epiphany Insight module provides the
understanding needed to cultivate relationships. The solution also arms
executives, managers, and knowledge workers across the organization with
critical, real-time information that is needed to make informed business
decisions. The E.piphany Campaign Management module delivers Grupo
Financiero Bital a powerful, closed-loop solution for planning, executing, and
analyzing multi-channel campaigns. It also enables the company to effectively
coordinate and communicate messages across all campaigns and across all
customer touchpoints. The E.piphany software is integrated with the bank's
multiple customer communication channels, including ATMs, the Web and e-mail,
and leverages an internally developed corporate data warehouse.
"We congratulate Grupo Financiero Bital on winning this prestigious
industry award," said Jeff Pulver, executive vice president of marketing at
E.piphany. "Our mission is to help the world's biggest and best companies
gain a single view of their customers to drive rich insights and take
personalized actions across all touchpoints. As their CRM solution partner, we
are proud to be an integral enabler of Banco Bital's CRM vision, strategy and
implementation. Our collaboration has helped Banco Bital deliver on the
promise of CRM -- loyal customers and bottom line benefits."
Two awards were presented at Gartner's CRM Summit Fall 2002, held
September 18-20 in Chicago. One award was for small to midsize enterprises
with annual revenue of up to US $500 million and up to 1,000 employees. The
other award, which was won by Grupo Financiero Bital, was slated for large
enterprises with annual revenue greater than US $500 million and more than
1,000 employees. Grupo Financiero Bital's CRM Sub-Director, Gustavo Martinez,
accepted the award on behalf of the company after the Deputy Chief Executive
Officer, Mr. Arana de la Garza, presented their success story. Mr. Arana de
la Garza, a believer in harmonizing strategy and technology, has been a key
sponsor of the company's CRM project since it launched three years ago.
About E.piphany
E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated suite of applications for Marketing,
Sales, and Service, the E.piphany E.6(TM) solution, is driven by real-time
intelligence to enable global businesses to better understand their customers
and take the optimal action to improve customer satisfaction, increase revenue
and reduce costs. E.piphany's applications are built on the industry's most
advanced CRM architecture resulting in fast and easy deployment, the ability
to adapt to changing business demands, and permanent cost of ownership
advantage. Leading companies, including more than 35 percent of the Fortune
100, use E.piphany products to enhance the customer experience, improve
organizational effectiveness and drive value. With worldwide headquarters in
San Mateo, California, E.piphany has regional operations and offices
throughout North America, Asia Pacific, Europe, Japan and Latin America. For
more information go to: http://www.epiphany.com .
NOTE: E.piphany, E.6, Smart CRM, and the E.piphany logo are trademarks of
E.piphany, Inc. All other trademarks are the property of their respective
owners.
SOURCE E.piphany, Inc.
 back to top
Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Kim Stocks of E.piphany, +1-650-356-5863, or
kstocks@epiphany.com; or Mike Burk of Applied Communications,
+1-415-365-0222, or mburk@appliedcom.com, for E.piphany, Inc.
|
