Dedicated Displays and Wide Selection of Speakers, Accessories and Equipment
Proves Popular With Shoppers
THORNTON, Colo., Oct. 8 /PRNewswire/ -- Ultimate Electronics
(Nasdaq: ULTE), a leading specialty retailer of home entertainment and
consumer electronics products in 14 states, today announced that it is
experiencing a strong customer response to interactive store displays of the
Apple(R) iPod(R) combined with a broad selection of complementary accessories.
(Photo: http://www.newscom.com/cgi-bin/prnh/20041008/LAF025)
Since September, all Ultimate Electronics stores have dedicated a section
to accessories and equipment designed to help users Power, Play, Protect, and
Expand their iPods for maximum portability and functionality. In-store
displays include a customized end-of-the-aisle shelf (in the shape of a giant
iPod) featuring the iPod unit connected to a Bose(R) speaker system. Ultimate
Electronics is also showcasing a collection of the best speakers to pair with
iPods from leading brands such as Altec Lansing(R), JBL(R), Harman/Kardon(R)
and Tivoli Audio(R) as well as the best-in-class accessories from suppliers
such as Belkin(R) and Monster Cable(R). The displays also enable customers to
try out the multimedia audio before they make a purchase.
"We have worked hard to make Ultimate Electronics the destination of
choice for both new and experienced iPod enthusiasts," said Dave Workman,
President and CEO. "Our 'Try Before You Buy' approach continues to prove
popular with our customers. By bringing all the best-in-class accessories
together in our interactive displays, shoppers can easily find and test an
iPod, speakers, and other multimedia accessories all in one location. We
offer the hands-on experience and expert advice integral to customers'
purchasing decision."
In addition to transforming how people buy, store and listen to music, the
iPod is at the center of a growing movement towards mobile computing. The
iPod can also transport digital files, such as photos and graphics. Ultimate
Electronics offers the accessories and training necessary to enable users to
add additional functionality such as digital photo storage and note-taking
features to their iPods.
About Ultimate Electronics, Inc.
Ultimate Electronics is a leading specialty retailer of home entertainment
and consumer electronics products in 14 states. The company operates 65
stores, including 54 stores in Arizona, Idaho, Illinois, Iowa, Kansas,
Minnesota, Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas and
Utah under the trade name Ultimate Electronics(R) and 11 stores in Colorado
under the trade name SoundTrack(R). In addition, the company operates Fast
Trak Inc., an independent electronics repair company. Ultimate Electronics
has received numerous industry awards including Audio Video International's
2003 "Top 10 Audio/Video Retailer of the Year."
Apple(R) and iPod(R) are trademarks of Apple Computer, Inc., registered in
the U.S. and other countries. Other trademarks are the property of their
respective companies.
For further information, please contact Mac McNeer of Ashton Partners,
+1-773-575-2642, for Ultimate Electronics, Inc.
SOURCE Ultimate Electronics, Inc.
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NewsCom:
http://www.newscom.com/cgi-bin/prnh/20041008/LAF025 AP
PhotoExpress Network: PRN12 PRN Photo Desk,
photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/877054.html
CONTACT:
Mac McNeer of Ashton Partners,
+1-773-575-2642, for Ultimate Electronics, Inc.
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