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Hyundai America Technical Center and RKSport, Inc. to Unveil High-Performance Genesis Sedan at SEMA Show

   Hyundai America Technical Center is partnering with RKSport, Inc. to develop a customized, high-performance Genesis sedan (shown here) for the 2008 Specialty Equipment Market Association (SEMA) Show. (PRNewsFoto/Hyundai Motor America)

FOUNTAIN VALLEY, CA UNITED STATES
    FOUNTAIN VALLEY, Calif., Oct. 8 /PRNewswire/ -- Hyundai America
Technical Center is partnering with RKSport, Inc. to develop a customized,
high-performance Genesis sedan for the 2008 Specialty Equipment Market
Association (SEMA) show. The recently launched rear-wheel drive Genesis
will be one of the main attractions at Hyundai's booth in the Las Vegas
Convention Center from Nov. 4 - Nov. 7, 2008. In addition to various
exterior modifications, the RKSport Genesis will reveal a never-seen-before
enhanced version of the Tau V8 engine developed by Hyundai's U.S.
powertrain engineering team in Michigan.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20081008/LAW029)

    "The 2009 Hyundai Genesis provides us a great opportunity to expand on
the overall concepts originally designed by Hyundai engineers," says Bob
Smith, owner, RKSport. "We plan on maximizing the performance abilities of
the Genesis and are looking forward to developing a must-see car at this
year's SEMA show."

    The RKSport Genesis is designed around a European look and feel. The
Platinum Silver color scheme highlights the body kit, exterior components,
clean lines and contours of the vehicle.

    "SEMA allows Hyundai to experiment with the rear-wheel drive
performance and design of our Genesis platform," says John Krafcik, vice
president, Product Development and Strategic Planning, Hyundai Motor
America. "We expect the home-grown surprise under the hood of this Genesis
will spark some interest with the crowd at SEMA."

    Styling modifications to the RKSport Genesis include a composite hood,
unique front and rear lower fascias, side skirts, a composite rear roof
spoiler and trunk spoiler. RKSport will partner with well-known aftermarket
companies to add TSW alloy wheels, a Baer performance brake package, K&N
performance air intake, Eibach lowering springs and a Magnaflow performance
exhaust.

    HYUNDAI GENESIS

    Genesis is built on Hyundai's all-new, performance-driven
rear-wheel-drive architecture. It offers two powertrains, including a
3.8-liter V6 engine and Hyundai's all-new 4.6-liter Tau V8. Tau produces
375 horsepower, leading all its competitors in specific output with 80
horsepower per liter. With technology rivaling more expensive luxury
sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front
Lighting System (AFLS), Smart Cruise Control, Lexicon(R) audio systems and
electronic active head restraints.

    RKSPORT, INC.

    Established in 1993 by R.K. (Bob) Smith, RKSport's products are founded
on appearance, performance, style and functionality from RK's extensive
racing background. Located in Murrieta, Calif., RKSport manufactures its
own brand of high performing and aesthetically pleasing polyurethane and
composite material products. RKSport also builds tooling and private label
products for several well-known companies around the globe. For more
information about RKSport visit http://www.rksport.com.

    HYUNDAI MOTOR AMERICA

    Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and are
sold and serviced through 800 dealerships nationwide.

    Journalists are invited to visit our news media web site:
http://www.hyundainews.com



SOURCE Hyundai Motor America




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Related links:
  • http://www.hyundainews.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20081008/LAW029
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN10 PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Miles Johnson of Hyundai Motor America,
    +1-714-965-3366, milesjohnson@hmausa.com