'The Price is Right' Announcer Rod Roddy:
'The world's largest maker of tomato products presents Heinz Tomato Ketchup.
America's Favorite Ketchup(TM) is also a natural source of the antioxidant
lycopene.'
PITTSBURGH, Oct. 9, 2000 /PRNewswire/ -- In a meeting of two great
American icons, H.J. Heinz Company (NYSE: HNZ) is proud to announce that
America's Favorite Ketchup(TM) will appear for the first time ever on
America's longest-running TV game show, "The Price Is Right," as part of
Heinz's consumer education campaign to promote the health benefits of the
powerful antioxidant lycopene. The first show is scheduled to air on Monday,
October 30.
Heinz Tomato Ketchup, America's favorite source for lycopene and the
country's best-selling ketchup for more than 120 years, will appear in a game
on "The Price Is Right," which is now in its 28th season. Hosted by Bob
Barker, the show is famous for inviting studio contestants to "come on down"
to guess the prices of a wide range of popular goods, and Heinz Tomato Ketchup
ranks high on any list of most-popular products. Just as "The Price Is Right"
has more daytime Emmy Awards than any other game show, Heinz Tomato Ketchup
ranks high as America's No. 1 ketchup.
"It is a perfect time for America's Favorite Ketchup(TM) to make its debut
on 'The Price is Right,'" said Brendan Foley, General Manager-Ketchup for
Heinz North America, the largest maker of tomato products in the world.
"Recent scientific research suggests that processed tomato products, like
ketchup, tomato soup and tomato juice have many health benefits. Now, Heinz
Tomato Ketchup lovers have more reasons than ever to feel good about a product
they already use and enjoy."
Like all processed tomato products, Heinz Tomato Ketchup is a natural
source of the powerful antioxidant lycopene. In recent years, a number of
population studies have indicated that a lycopene-rich diet may lower the risk
of certain life-threatening diseases. In fact, experts say that lycopene from
packaged, heat-processed tomato products is actually more absorbable in the
body than lycopene from garden-fresh red tomatoes. Processed tomato products
such as tomato juice, tomato sauce and Heinz Tomato Ketchup provide up to five
times as much lycopene as an equal amount of fresh tomato.
"Naturally, we are hoping 'The Price Is Right' takes the health benefits
of lycopene into account when setting the price for Heinz Tomato Ketchup on
the show," Foley said. "After all, everyone knows that good health is
priceless!"
Heinz Tomato Ketchup will also be featured on "The Price is Right" on
November 3, 15 and December 4. More information about lycopene is available
at http://www.lycopene.org.
About H.J. Heinz Company
With sales over US$9 billion, H.J. Heinz Company is one of the world's
leading marketers of branded foods to supermarkets and away-from-home eating
establishments. Its 50 companies operate in some 200 countries, offering more
than 57 hundred varieties. Among the company's famous brands are Heinz,
StarKist, Ore-Ida, 9-Lives, Weight Watchers, Wattie's, Plasmon, Farley's,
Smart Ones, The Budget Gourmet, Linda McCartney, San Marco, Go Ahead!, Bagel
Bites, John West, Petit Navire, Skippy, Kibbles 'n Bits, Pounce, Wagwells,
Nature's Recipe, Orlando, Olivine and Pudliszki.
SOURCE H. J. Heinz Company
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Related links:
http://www.heinz.com
CONTACT:
Debbie Foster of Heinz, 412-456-5778, or
debbie.foster@hjheinz.com; or Cristina Sotelino of Jack Horner
Communications, 412-473-3424, or cristins@jackhorner.com
NOTE TO EDITORS: This release is also available at http://www.heinz.com
and http://www.jackhorner.com
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