STANLEYTOWN, Va., Oct. 9 /PRNewswire-FirstCall/ -- These are the leaders
of the aggressive new marketing strategy for Stanley Furniture Company. Each
reports to Jeff Scheffer, Stanley president and chief operating officer.
PHIL HANEY: EXECUTIVE VICE PRESIDENT OF MARKETING AND SALES
In the newly created position of Executive Vice President of Marketing and
Sales, Phil Haney brings 26 years of marketing experience from a related home
fashion industry. Most recently as president of Karastan Rug and Home, he was
responsible for a new strategic business unit established to expand the
Karastan brand into luxury home textiles, including decorative pillows, throws
and other top-of-bed products. He also has served as senior vice president of
marketing and sales for the manufacturer of high-end area rugs and broadloom
carpeting.
"Phil is respected within the floor covering industry for his proven
leadership skills and his ability to carefully analyze the marketplace and
then implement innovative marketing programs," Scheffer says. "Not only will
he bring a fresh approach, but he is the type of individual who can help us
successfully navigate through the complex marketing changes that face our
industry."
Through the years, Haney has amassed experience in the luxury home
furnishings category, managing a major brand within the business structure of
a large corporate entity. He supervised the product development of broadloom
carpet and area rugs, created new retail display and merchandising systems,
implemented lifestyle television advertisements for national broadcast as well
as with local retailer co-op programs, and developed a highly innovative web
site. In addition, he is credited with building solid relationships with
customers and motivating company sales teams.
"Karastan's distribution includes many fine furniture retailers and it is
through them that I became familiar with Stanley," Haney says. "Stanley is
highly regarded by its retail partners for its ability to deliver value to the
consumer and for leading the industry in quality and service, which is so
important in today's economy.
"I look forward to bringing new marketing ideas that will lead to
increased sales for our retail partners and to helping our sales team provide
support and solutions to the sales and design associates of our retail
dealers," he says. "After years of admiring the company from a related
industry, it will be exciting to participate in the business directly, as we
move to strengthen our brand equity with our retail dealers."
BILL SIBBICK: SENIOR VICE PRESIDENT/PRODUCT MANAGER
OF BEDROOM AND DINING ROOM
As Senior Vice President/Product Manager of Bedroom and Dining Room, Bill
Sibbick combines extensive experience in product development and sales. "Bill
is thoroughly familiar with what sells in retail stores from coast to coast,"
Scheffer says. "He has a terrific eye for identifying design trends and
working with our product designers to translate those trends into furniture
that appeals to consumers."
KELLY CAIN: SENIOR VICE PRESIDENT/PRODUCT MANAGER
OF HOME OFFICE AND HOME ENTERTAINMENT
Kelly Cain, now senior vice president/product manager of home office and
home entertainment, has a broad background in product design. In his new
position, his focus is on designing furniture that will accommodate and adapt
to evolving technologies, with all the beauty of furniture that is in the rest
of the house.
"Kelly is armed with cutting-edge information about technology and
electronics gleaned from key trade shows in the computer and consumer
electronics industries," Scheffer says. "He knows style, he knows technology
and he is a family man who truly understands how families live and what they
need to work and relax at home."
GLENN PRILLAMAN:
VICE PRESIDENT/PRODUCT MANAGER OF YOUNG AMERICA(R)
Glenn Prillaman continues to head the youth division as vice
president/product manager of Young America(R), where he has focused on the
special design, function, storage and safety needs of kids' furniture.
"He is as creative as they come, and knows how to appeal to kids and
parents at the same time," Scheffer says. "Glenn has the distinct talent to
develop furniture that will grow up with the child and will last for a
lifetime."
Stanley Furniture Co. Inc. has won seven coveted Pinnacle Awards for
outstanding product design. As the 17th largest U.S. manufacturer of fine
quality residential wood furniture, designs range from traditional to
contemporary. They are presented as dining room, bedroom, home entertainment
and accent tables, youth and home office.
Founded in 1924, Stanley has a strong tradition of superior product
supported by excellent quality and service. The shipment of orders to retail
stores -- an average of 12 days -- is among the fastest in the industry.
Production facilities are located in Stanleytown and Martinsville, Va., as
well as Robbinsville and Lexington, N.C. Stanley's upper-medium priced
furniture is sold to furniture specialty stores, department stores and
furniture store chains. Stanley common stock is traded on the Nasdaq Stock
Market under the symbol STLY.
For additional information, visit http://www.stanleyfurniture.com.
SOURCE Stanley Furniture Company, Inc.
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Related links:
http://www.stanleyfurniture.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/117677.html
CONTACT:
Karen McNeill Harris of McNeill
Communications Group, +1-336-884-8700, for Stanley Furniture
Company Inc., or Robin Campbell of Stanley Furniture Company
Inc., +1-276-627-2245
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