STANLEYTOWN, Va., Oct. 9 /PRNewswire-FirstCall/ -- The Stanley Furniture
Company tagline, "Where it all comes together" is rooted in a long tradition.
Going forward, it embodies a new marketing strategy which places even greater
emphasis on producing and promoting the best product, backed by out-of-the-box
quality, reliable delivery and unequaled service. The comprehensive approach,
developed to satisfy consumers and differentiate the company, takes the
Stanley commitment to "styling up without pricing up", to the next level in
its aggressive pursuit of a greater share of retail floors across America.
"Our blended strategy combining highly efficient domestic production with
an intelligent outsourcing of component parts and finished goods has unlocked
the design fetters of our product designers. It has allowed us to expand into
new style categories that previously were not possible for us to produce,"
says Jeff Scheffer, Stanley president and chief operating officer.
"Recognizing that everything -- everything -- starts with product, we
constantly encourage our entire team, from design and production to delivery
and service, to live best product," he says. "Successful enterprises
consistently do two things: one, they satisfy a customer or consumer need, and
two, they are able to differentiate themselves from the competition."
NEW LEADERSHIP
To accomplish that, Stanley has launched a reorganization of its design
and marketing team, all reporting to Scheffer. In a newly created position,
Phil Haney has been named executive vice president of marketing and sales.
Bill Sibbick has become senior vice president/product manager of bedroom and
dining room. Kelly Cain is now senior vice president/product manager of home
office and home entertainment. Glenn Prillaman, vice president of Young
America(R) continues to lead the youth program.
"Stanley will continue to operate and feel like one company, and we
continue to support the retailer as the brand," Scheffer says. "In the months
to come, we will introduce new marketing and sales programs that will
strengthen our ties with our retail partners as well as our position on retail
floors."
Included are plans to upgrade the website, catalogs and sales materials,
with stepped up marketing campaigns directed to the trade and news media.
In four years, Stanley has won an amazing seven Pinnacle Awards for
original product design. This year the company is again a finalist, this time
in five categories.
"Award-winning design should also be saleable and our record-setting
recent April market is proof that it can be," Scheffer says. "With dozens of
collections and finishes in every major wood category, we offer unbeatable
selections for the entire home." In addition, the Stanley shipping record is
the best in the business with all orders shipped in an average of 12 days and
99.8 percent shipped when promised. Equally impressive is the quality story:
99 percent of products are shipped defect-free.
"It's this way of doing business through the years that differentiates
Stanley from our competition, and we're going to get even better," Scheffer
says. "We have long been a case goods leader. For wood furniture in every
room of the house, we want Stanley to be known as the undeniably best across
the board, in style, quality and service.
"You can have the best strategy but you have to have the best people in
place to execute it," he says. "Our talented new leadership team headed by
Phil Haney, Bill Sibbick, Kelly Cain and Glenn Prillaman, will take us to the
next level of satisfying consumers and differentiating ourselves from the
competition."
Stanley Furniture Co. Inc. has won seven coveted Pinnacle Awards for
outstanding product design. As the 17th largest U.S. manufacturer of fine
quality residential wood furniture, designs range from traditional to
contemporary. They are presented as dining room, bedroom, home entertainment
and accent tables, youth and home office.
Founded in 1924, Stanley has a strong tradition of superior product
supported by excellent quality and service. The shipment of orders to retail
stores -- an average of 12 days -- is among the fastest in the industry.
Production facilities are located in Stanleytown and Martinsville, Va., as
well as Robbinsville and Lexington, N.C. Stanley's upper-medium priced
furniture is sold to furniture specialty stores, department stores and
furniture store chains. Stanley common stock is traded on the Nasdaq Stock
Market under the symbol STLY.
For additional information, visit http://www.stanleyfurniture.com .
SOURCE Stanley Furniture Company, Inc.
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Related links:
http://www.stanleyfurniture.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/117677.html
CONTACT:
Karen McNeill Harris of McNeill
Communications Group, +1-336-884-8700, for Stanley Furniture
Company Inc., or Robin Campbell of Stanley Furniture Company
Inc., +1-276-627-2245
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