PLEASANTVILLE, N.Y., Oct. 9 /PRNewswire/ -- Dawn Zier has been promoted
to President, Global Consumer Marketing, responsible for expanded marketing
across all channels worldwide for The Reader's Digest Association, Inc.,
announced Mary Berner, President and Chief Executive Officer of RDA, to
whom she reports.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081009/NY38048 )
Zier has been responsible for most of the company's marketing
activities in North America since 2005. As President, North American
Consumer Marketing, she spearheaded the successful circulation launch
strategy for Every Day with Rachael Ray and has been instrumental in
driving significant retail and digital growth across the United States.
During her marketing tenure, RDA has led the industry in circulation across
four major categories with Reader's Digest, Taste of Home, The Family
Handyman, and Birds & Blooms.
"I am delighted to announce this promotion for Dawn, who is leading an
effort to transform our Consumer Marketing across the globe," Berner said.
"Our ability to leverage best practices from one region and quickly roll
them out across others is a key component to our success, and it is
something that Dawn will be focusing on as she adds global responsibilities
to her North American leadership role."
Before joining RDA in 1992, Zier held positions at AT&T and Chase
Manhattan Bank. She has an MBA from the MIT Sloan School of Management as
well as a Master's of Science degree in Electrical Engineering and Computer
Science from MIT.
Zier is active within the publishing industry, serving as co-chair of
the ABC Magazine Directors' Advisory Committee as well as being a member of
the MPA Consumer Marketing Committee.
The Reader's Digest Association, Inc., is a global multi-brand media
and marketing company that educates, entertains and connects audiences
around the world. With offices in 45 countries, it markets books,
magazines, and music, video and educational products that reach a customer
base of 100 million households in 79 countries. It publishes 92 magazines,
including 50 editions of Reader's Digest, the world's largest-circulation
magazine, operates 65 branded websites generating 18 million unique
visitors per month, and sells approximately 68 million books, music and
video products across the world each year. Global headquarters are in
Pleasantville, NY.
Contact: William Adler, (914) 244-7585 william_adler@rd.com
SOURCE The Reader's Digest Association, Inc.
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Photo Notes:http://www.newscom.com/cgi-bin/prnh/20081009/NY38048
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
William Adler, +1-914-244-7585,
william_adler@rd.com
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