New report examines the anticipated disruption of the directory assistance
market by the entrance of major search portals.
PRINCETON, N.J., Oct. 10 /PRNewswire/ -- A combination of factors --
the expected introduction of wireless voice search products from the major
search portals, population demographic shifts and continued declines in the
number of wireline subscribers -- will produce a significant disruption of
the directory assistance market, according to The Kelsey Group. In the
firm's new report titled, "Wireless Voice Search: The Multi-Modal
Revolution," Kelsey Group analysts estimate that portal-backed voice search
will reach 1.45 billion queries in 2010, representing 18 percent of total
DA call volume in the U.S.
"We believe the wireless voice search market is poised for a major
explosion in growth initiated by emerging free directory assistance players
and catalyzed by the inevitable entry of at least one search portal by
2007," said the report's author, Matt Booth, Kelsey Group vice president
and program director of Interactive Local Media. "When the cost to service
a DA query drops below 10 cents, Internet pay-for-performance models will
start generating a positive return. This will be a key transition point,
driving growth in the voice search segment."
Additional findings contained in the report include:
- The U.S. DA industry will generate 6.3 billion information requests in
2006 across three distinct platforms: wireline, wireless and Voice over
Internet Protocol, or VoIP. A fourth platform, free directory
assistance, will add another 135 million DA calls.
- During the forecast period, monthly free DA call volume will reach four
times that of user-paid DA*.
- The major search portals are expected to launch wireless voice search
products by mid-2007.
Voice search is a key topic on the agenda at The Kelsey Group's
upcoming Interactive Local Media 2006 (ILM:06) conference, Nov. 29-Dec. 1,
2006, in Philadelphia, Pennsylvania. Two featured speaker presentations and
one panel session will tackle the subject:
- Directories and Voice Search -- presented by Jean-Pascal Lion, vice
president, marketing, Yellow Pages Group
- Pay-per-Text: DA and Local Ad Revenue -- presented by Seb Bishop,
president, MIVA
- Wireless Voice Search: Consumer Adoption Translates Into Seismic Market
Shifts -- panelists include George Garrick, CEO, Jingle Networks,
Masoud Loghmani, CTO, LogicTree, and David Yoo, director, product
marketing and strategy, Tellme Networks
ILM:06 is The Kelsey Group's 11th conference devoted to digital media
with a local focus. For more information about the conference, visit
http://www.kelseygroup.com/ilm2006.
The "Wireless Voice Search: The Multi-Modal Revolution" report is
available to Kelsey Group advisory services clients. Contact Steve Vasil at
(905) 468-8786 or svasil@kelseygroup.com for more information on Kelsey
Group advisory services.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and
strategic analysis on directories, small-business advertising and online
local media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community and the
emerging local search marketplace, providing advisory services (The Kelsey
Report(R) and Interactive Local Media), publishing (Global Yellow Pages(TM)
and Local Media Journal(TM)), consulting (more than 300 individual
assignments) and conferences (65 events).
* NOTE: This is consistent with current usage data.
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Matthew Booth
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=48602
SOURCE The Kelsey Group
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Related links:
http://www.kelseygroup.com
CONTACT:
Eileen Pacheco of The Kelsey Group,
+1-781-556-1026, eileen@tango-group.com
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