No. 1 Online Dating Site and a Top Social Network Join Forces to Bring
People Together
DALLAS, Oct. 10 /PRNewswire/ -- TRUE.com(R), the leading scientifically
based online relationship service, and Friendster, a leading social
network, have created a strategic relationship to help people make
relationship connections online. This multi-faceted alliance offers TRUE's
service to Friendster users in a new and innovative way.
"As social networking online continues to grow, these sites want to
expand their offering with an online dating service," explains Herb Vest,
founder and CEO of TRUE. "The relationship between TRUE and Friendster is a
logical one because we're both pioneers and share similar target audiences.
We can help each other's members realize more from their online
experience."
The multi-year agreement with Friendster allows TRUE to offer one of
the services Friendster members are looking for in a social network -
online dating. The Friendster Web site (http://www.friendster.com ) will
now host a co-branded "Love" page, with content provided by TRUE that
includes member profiles, and dating tips and advice. Friendster also will
integrate TRUE profiles in its People Section and its People Search result
pages.
"Partnering with a site like TRUE enables our members to meet people
for dating purposes in a safer environment thanks to TRUE's unique
screening process, which is important to Friendster and our users," said
Aaron Barnes, VP of sales and business development at Friendster. "We can
now offer our members a safe, comprehensive dating service that includes
unrivaled compatibility testing."
About TRUE
TRUE is safer, savvy and the leading scientifically based, online
relationship service, whose mission is to help singles find long-lasting
and fulfilling relationships. Founded on an advanced, scientifically-based
compatibility test uniquely endorsed by Psychology Today and independently
certified to meet the Standards for Educational and Psychological Testing,
TRUE is the only online relationship service that actively seeks to further
protect the safety of its communicating members by conducting extensive
criminal background screenings and single-verification screenings. With the
help of proprietary research and in conjunction with national and
international advisors in the field of relationship and psychology, TRUE's
team of experts guides members step-by-step through all stages of the
relationship-building process. To find out more about how TRUE helps people
around the world Live.Love.Learn.(R) please visit http://www.true.com .
About Friendster
With more than 31 million members, Friendster is a leading social
network. Friendster is focused on helping people stay in touch with friends
and discover new people and things that are important to them. Friendster's
trusted network, which emphasizes genuine, real-world friendships, is
popular among people of all ages, but is particularly used by young urban
adults. Headquartered in San Francisco, California, Friendster is backed by
Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures and
individual investors. For more information on Friendster, please visit:
http://www.friendster.com .
TRUE Press Contact:
Meredith McKee
Vollmer Public Relations
972/488-4790
mmckee@vollmerpr.com
Friendster Press Contact:
Lerin O'Neill
Big Sky Communications, Inc.
408/436-3907
lerin@bigskypr.com
SOURCE TRUE; Friendster
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Related links:
http://www.true.com
http://www.friendster.com
http://www.prnewswire.com/comp/919610.html /
CONTACT:
Meredith McKee of Vollmer Public Relations,
+1-972-488-4790, or mmckee@vollmerpr.com , for TRUE; or Lerin
O'Neill of Big Sky Communications, Inc., +1-408-436-3907, or
lerin@bigskypr.com , for Friendster
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