Third Annual Taking Steps to Fight Breast Cancer Program Features
One-of-a-Kind Charm; Program Launches This Week in Stores and on
Payless.com, 100 Percent of Net Profits from Charm Sales Goes to the Susan
G. Komen Breast Cancer Foundation
TOPEKA, Kan., Oct. 10 /PRNewswire/ -- Later this week Payless is
launching its third annual Taking Steps to Fight Breast Cancer program to
benefit breast cancer research and outreach programs. The nation's largest
specialty footwear retailer is, once again, selling a limited-edition
breast cancer awareness item for just $2. This year's item is a decorative
charm featuring the breast cancer awareness ribbon and sling-back shoe
charm.
The 2006 program builds on the success Payless had in 2004 and 2005
with a $2 breast cancer awareness brooch. Through sales of the brooches in
2004 and 2005, Payless and its shoppers raised more than $1 million for the
Susan G. Komen Breast Cancer Foundation. Payless said it will again donate
100 percent of the net profits from the charm sales to the Komen
Foundation.
"As in years past, Payless is really making $2 count this October,"
said Matt Rubel, chief executive officer for Payless. "Women across America
will be showing their support in style this month with the latest accessory
-- the breast cancer awareness charm, available only at Payless. At just
$2, this unique breast cancer awareness item is an affordable, easy and
stylish way to contribute to this important cause."
To buy the $2 Payless charm, consumers can go to Payless stores or
visit http://www.payless.com beginning later this week. This is a
limited-edition item and available only while supplies last.
Breast cancer is the most common cancer diagnosed among American women
of all ages and is second only to lung cancer in cancer deaths. In 2006, an
estimated 212,920 new cases of invasive breast cancer are expected to occur
among women in the U.S. and more than 40,000 will die from the disease. For
more information on breast health or breast cancer, contact the Komen
Foundation at 1-800.I'M AWARE(R) (1.800.462.9273) or visit
http://www.komen.org .
Payless ShoeSource, Inc., the largest specialty family footwear
retailer in the Western Hemisphere, is dedicated to democratizing fashion
and design in footwear and accessories to inspire fun fashion possibilities
for the family. As of the end of second quarter 2006, the Company operated
a total of 4,584 stores. In addition, customers can buy shoes over the
Internet through Payless.com(R) at http://www.payless.com .
Media: Mardi Larson, 612.928.0202 or mardilarson@aol.com
SOURCE Payless ShoeSource, Inc.
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Related links:
http://www.payless.com
http://www.komen.org
CONTACT:
Mardi Larson for Payless, +1-612-928-0202 or
mardilarson@aol.com
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