Volkswagen committed to the U.S. market with new models and attractive
lease opportunities
HERNDON, Va., Oct. 10 /PRNewswire/ -- Volkswagen of America, Inc. is
announcing a sales stimulus package to promote the attractiveness of
leasing a new Volkswagen.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081010/CLF034 )
The popular Sign-THEN-Drive sales promotion is returning, effective
Friday, Oct. 10, as part of the package Volkswagen will waive the security
deposit and make the first monthly payment for the customer. This offer is
valid on thirteen of Volkswagen's most popular 2009 model year vehicles
including: Rabbit, Jetta 2.5L, Jetta SportWagen 2.5L, GTI, New Beetle, New
Beetle convertible, Eos, Passat, Passat Wagon, Tiguan, Touareg, Routan and
the 2008 R32.
"We've brought back the successful Sign-THEN-Drive lease event to
provide customers with an attractive lease option," said Mark Barnes, chief
operating officer, Volkswagen of America, Inc. "In these tough economic
times, it's important for Volkswagen to take action to insure that we
continue to maintain and grow our market share, take care of our dealers
and provide great vehicles to our customers."
Additionally, there is a $500 loyalty offer to owners of MY99 or newer
Volkswagens who purchase or lease one of the following models: New Beetle,
New Beetle convertible, Eos, GTI, Passat Sedan, Passat Wagon, Touareg,
Tiguan, Routan and the 2008 R32.
"We've brought several great new models to the market this year,
including the Routan, CC, Tiguan and the Jetta TDI and SportWagen," said
Barnes. "This expansion in our model line-up combined with our quality and
strong design and engineering has helped VW to maintain a stable position
in the automotive market."
Volkswagen will be reaching out to customers directly to promote
several new models in the marketplace including the Touareg, CC, and Routan
minivan. Conquest customers of the Routan will receive an additional sales
incentive.
As an additional customer incentive, all 2009 model year Volkswagens
are included in the no-charge Carefree Maintenance Program. Under this
program scheduled maintenance, as described in its maintenance booklet, is
covered for the length of the New Vehicle Warranty-three years or 36,000
miles, whichever occurs first.
Volkswagen of America, Inc.
Electronic Stability Program (ESP) is standard equipment on all 2009
Volkswagen vehicles. As a result, Volkswagen is one of the only original
equipment manufacturers to offer an electronic stability control system on
its entire product line -- ahead of the National Highway Traffic Safety
Administration's (NHTSA) deadline requiring vehicles in the 2012 model year
to include stability control systems. Volkswagen's ESP technology works in
conjunction with anti-lock brakes and helps reduce loss of control to avoid
crashes.
Founded in 1955, Volkswagen Group of America is headquartered in
Herndon, Va. It is a subsidiary of Volkswagen AG, headquartered in
Wolfsburg, Germany. Volkswagen is one of the world's largest producers of
passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit,
New Beetle, New Beetle convertible, GTI, R32, Jetta, Jetta SportWagen, GLI,
Passat, Passat Wagon, Eos, Routan, Tiguan, Touareg, CC and Routan through
approximately 600 independent U.S. dealers. Visit Volkswagen of America
online at vw.com.
SOURCE Volkswagen of America, Inc.
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Related links:
http://www.vw.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20081010/CLF034
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/comp/948250.html /
CONTACT:
Steve Keyes of Volkswagen of America, Inc.,
+1-703-364-7650 - office, +1-703-939-1535 - mobile,
steve.keyes@vw.com
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