J.D. Power and Associates Study Based on Dealer Assessments
FORT LAUDERDALE, Fla., Oct. 11 /PRNewswire-FirstCall/ -- AutoUSA, the
automotive retail industry's most proven and productive web-based lead
sourcing service, was ranked highest in the nation for business generation and
transmission of leads in J.D. Power and Associates' September 2005 Dealer
Satisfaction with Online Buying Services study. The study is widely regarded
as the industry's premier gauge of performance because it is based on
responses from dealerships that patronize the surveyed organizations, making
it a particularly revealing measure of the real-world capabilities of these
companies.
"We're tremendously proud to have been recognized as satisfying our
customers more than any other primary new independent service when it comes to
generating business and transmitting leads," said Phil DuPree, Vice President
for e-commerce for AutoNation, AutoUSA's parent company. "These are the
criteria that drive our customers' business, and this study is a testimony to
our core strategy to deliver quality leads that turn into sales."
The study ranked online support services in five areas: business
generation, transmission of leads, dealer support and services, fees and
advertising. Of these, business generation was regarded by dealers as the
overwhelmingly most important category in satisfaction, with lead transmission
ranked third.
"The high value placed on business generation in the study reinforces our
own philosophy regarding what an online lead sourcing service should do," said
DuPree. "AutoUSA is driven by one primary goal: provide our customers leads
that they can turn into sales. We're doing that, and it's clear that the
industry is responding favorably."
AutoUSA acts as an independent third-party provider of leads to
participating dealerships. The company has built its success on a combination
of advanced web-based technology and a network that includes some of the
country's most well respected online automotive resources, including
AutoNation.com, Edmunds.com, Kelley Blue Book, N.A.D.A. Guides, AutoVantage,
MSN Autos, Yahoo Autos and America Online. The vast majority of Ward's Top
100 eDealers use AutoUSA, and the company has been recognized by The Dot Com
Insider for offering the lowest cost per sale in the industry. More
information is available online at http://www.AutoUSA.com - Follow our leads.
About AutoNation, Inc.
AutoNation, Inc., headquartered in Fort Lauderdale, Fla., is America's
largest automotive retailer. A component of the Standard and Poor's 500 Index,
AutoNation has approximately 27,000 full-time employees and owns and operates
349 new vehicle franchises in 17 states. For additional information, please
visit http://corp.AutoNation.com or http://www.AutoNation.com where more than
100,000 vehicles are available for sale.
SOURCE AutoNation, Inc.
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Related links: http://corp.autonation.com http://www.AutoNation.com http://www.AutoUSA.com
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CONTACT: Marc Cannon, AutoNation, +1-954-769-3146, or cannonm@autonation.com
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