Management Failing to Connect With Employees at Almost Half of Companies, Says Survey

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Management Failing to Connect With Employees at Almost Half of Companies, Says Survey
    SAN FRANCISCO, Oct. 11 /PRNewswire/ -- Almost half of companies have
failed to effectively explain to employees the purpose of their jobs and the
mission and strategy of their businesses, according to a survey by Right
Management Consultants and the International Association of Business
Communicators (IABC) Research Foundation.
    According to the report, Best Practices in Employee Communication: A Study
of Global Challenges and Approaches, 48 percent of 472 organizations surveyed
worldwide said their management has not effectively communicated their
business strategies to employees and engaged them in living it in their daily
jobs. As a result, only about one-third -- 37 percent -- of organizations
reported that their employees are effectively aligned to the missions and
visions of their businesses.
    According to Paul Sanchez, ABC, APR*, chair of the IABC Research
Foundation, "Management often sends inconsistent messages to employees, and
isn't as visible as it should be, especially during turbulent periods.  Many
managers, including senior-level leaders, lack the necessary skills to
effectively engage employees, or don't understand the roles they need to
play."
    "Effective leadership communication means that an organization's leaders
have taken the time to clearly and succinctly articulate the vision of the
business, show how employees can contribute to it, and demonstrate how it can
be 'lived' in their daily jobs.  At the senior leadership level, ongoing,
consistent communication is critical -- even when there is nothing new or
vital to communicate.  This builds trust and credibility," said Chris Gay, one
of the study's authors, and senior vice president and employee engagement
practice leader for Right Management Consultants, the world's largest career
transition and organizational consulting firm.
    Best Practices in Employee Communication: A Study of Global Challenges and
Approaches provides hard data, stories, and examples of the ways a wide
variety of organizations are meeting internal communications challenges, and
includes interviews with past IABC Gold Quill Award winners.
    The report is available now as a soft-cover book.  Retail price:  US$49.60
(IABC members: US$40).  Also downloadable in PDF format.  Order online at
http://store.yahoo.com/iabcstore/beprinemco.html or call 415-544-4700 or
800-776-4222.

    About the IABC Research Foundation
    The IABC Research Foundation translates communication theory into
practice, providing real-world knowledge and applications for the
communication profession. Established in 1982, the Foundation is a tax-exempt
organization with benefits to the donor under U.S. tax law. For more
information visit http://www.iabc.com/fdtnweb/index.html .

    About the International Association of Business Communicators (IABC)
    The International Association of Business Communicators (IABC) is a global
network that provides the content, the credibility and the community to help
communication professionals succeed in their careers. Established in 1970,
IABC serves more than 13,500 members in 67 countries, 100 chapters and 10,000
organizations. For more information, http://www.iabc.com .

    About Right Management Consultants
    Right Management Consultants (http://www.right.com) is the world's largest career
transition and organizational consulting firm. It offers services to
corporations of all sizes through a global network of more than 300 service
locations and the Internet.  The company is a worldwide leader in customized
career transition solutions and also offers a wide range of organizational
consulting services, including talent management, leadership development and
organizational performance services.  In combination, the two lines of
business enable Right to help businesses manage the entire life cycle of their
employees.  Right is a wholly owned subsidiary of Manpower, Inc.  (NYSE: MAN).

    * Accredited Business Communicator (ABC), Accredited in Public Relations
(APR)

     Media Contact:
     Joseph Ugalde
     +1-415-544-4700
     JUgalde@iabc.com
SOURCE International Association of Business Communicators
http://www.iabc.com
CONTACT:
Joseph Ugalde of IABC, +1-415-544-4700, or
JUgalde@iabc.com