Host Communications Subsidiary Signs Southeastern Conference and ISPA to
Contract Extensions, Adds Agreement to Manage Georgetown College Alumni
Association
ATLANTA, Oct. 12 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL),
announced that its wholly owned subsidiary, Host Communications, Inc. has
signed the Southeastern Conference (SEC) to a four-year extension through
2007. Host has served as the SEC's exclusive marketing partner since 1989,
and has provided services including publishing and printing the league's
championship programs, management of the SEC Championship radio networks and
Internet site, as well as exclusively representing the conference in the
development and management of its corporate partnership program. This
extension includes expanded printing and publishing responsibilities for Host,
as well as provides Host expanded radio opportunities. In addition to the
SEC, Host also represents the Big 12, Southern, Metro Atlantic Athletic and
Midwestern Collegiate Conferences. Host also has contractual media/marketing
rights at 11 institutions, including Florida State University, the University
of Texas, the University of Tennessee, Boston College, the University of Notre
Dame, and the University of Kentucky, which Host has represented since 1974.
In other news, Host recently announced a three-year extension of its
management contract with the International SPA Association (ISPA). Host first
represented ISPA in 1998, and has since more than doubled ISPA's membership
and significantly increased ISPA's revenue. ISPA comprises more than
500 member spas and 900 suppliers, with members in 49 countries. In addition
to generating new membership growth, Host Communications manages the
association's European, Asian and domestic conferences annually, produces
ISPA's Pulse magazine and recently unveiled http://www.experienceispa.com with
numerous enhancements and interactive components.
Host also recently reached an agreement with Georgetown College in
Georgetown, Ky., to manage its alumni association, expanding Host's affinity
management business to a new market. As part of the agreement, Host will
produce all alumni publications, including advertising sales, enhance the
association's web site, create and manage a membership benefit package for
alumni, and implement software for the development of the alumni membership
database.
Robert S. Prather, Jr., President and CEO of Bull Run, commented, "The
extension of the SEC contract is evidence that we remain very committed to our
university and conference properties, and that we intend to grow and
strengthen these relationships. Likewise, Host's Affinity Management
International division continues to strengthen its current relationships and
develop new service offerings. We believe Host is the first professional
management services company to provide such services to a college or
university alumni association, which is a natural extension of our strong
collegiate marketing and association management capabilities."
SOURCE Bull Run Corporation
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Related links:
http://www.experienceispa.com
Company News On-Call:
http://www.prnewswire.com/comp/232438.html or fax,
800-758-5804, ext. 232438
CONTACT:
Robert S. Prather, Jr., President and CEO of
Bull Run Corporation, 404-266-8333, or W. James Host, CEO of Host
Communications, Inc., 859-226-4202
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