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Harley-Davidson Sets Records for Quarterly Revenue and Earnings

   U.S. Retail Sales of Harley-Davidson Motorcycles Climb 12.1% during the
                                   Quarter

    MILWAUKEE, Oct. 12 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HDI) today announced record earnings for its third quarter ended
September 25, 2005.  Third quarter diluted earnings per share (EPS) were
96 cents, a 24.7 percent increase compared with 77 cents last year. Net income
for the quarter was $265.0 million, up $36.0 million or 15.7 percent.  Revenue
for the quarter was $1.43 billion compared to $1.30 billion in the year-ago
quarter.
    "Harley-Davidson had a great third quarter," said Jim Ziemer, Chief
Executive Officer of Harley-Davidson, Inc.  "Our motorcycles sold at a brisk
pace in all of our worldwide markets.  In the U.S., retail sales of Harley-
Davidson(R) motorcycles rose 12 percent during the quarter, and in Europe and
Japan, retail sales were up 11.5 percent and 13 percent, respectively.  Year-
to-date, Harley-Davidson worldwide retail sales were up approximately
7 percent."
    "We are pleased with these third quarter retail sales results and the
positive response to our exciting line of 2006 motorcycles," said Ziemer.  "We
introduced six brand new models and made significant enhancements to each of
our motorcycle families this year, and the changes have been very well
received by our dealers, the motorcycle press and our retail customers. Our
third quarter results keep us on track with our previously disclosed guidance
for 2005 and move us closer to achieving the Company's 20th consecutive year
of record revenue and earnings," said Ziemer.
    "Harley-Davidson's current performance is outstanding and we have great
new products and customer experiences planned for next year.  However, as we
look ahead we are watching the economy carefully.  Given the uncertainty
related to consumer confidence, increasing fuel prices and rising interest
rates, we are setting a shipment target range of 348,000 to 352,000 Harley-
Davidson motorcycles for 2006.  Consistent with this more conservative
outlook, we are also broadening our long-term guidance on wholesale unit
growth to 5 to 9 percent annually.  This will support an annual earnings per
share growth target in the range of 11 to 17 percent," said Ziemer.

    Motorcycles and Related Products Segment - Third Quarter Results
    Third quarter revenue from Harley-Davidson motorcycles was $1.11 billion,
an increase of $113.6 million or 11.4 percent over last year.  Worldwide
wholesale shipments of Harley-Davidson motorcycles in the third quarter
totaled 87,585 units, up 8.7 percent from the year-ago period.  The Company's
2005 shipment target for Harley-Davidson motorcycles remains at 329,000 units.
    Third quarter revenue from Parts & Accessories (P&A), which consists of
Genuine Motor Parts and Genuine Motor Accessories, totaled $231.2 million.
This is a 3.0 percent increase, or $6.8 million more than the same quarter a
year-ago.
    Third quarter revenue from General Merchandise, which consists of
MotorClothes(R) apparel and collectibles, totaled $64.5 million, up
5.1 percent or $3.2 million over the same period last year.
    Growth rates for P&A and General Merchandise fluctuate from quarter to
quarter. However, for the long term the Company expects the growth rate for
P&A revenue to be slightly higher than Harley-Davidson's motorcycle unit
growth rate, and the General Merchandise revenue growth rate is expected to be
lower than the motorcycle unit growth rate.
    Third quarter gross margin improved to 39.2 percent of revenue in 2005
compared to 38.0 percent of revenue in 2004.  The increase in margin was
primarily driven by a favorable motorcycle product mix.  Consistent with the
higher gross margin, operating margin increased to 25.6 percent in 2005 from
23.6 percent in 2004.

    Motorcycle Retail Data
    During the third quarter, worldwide retail sales of Harley-Davidson
motorcycles grew 12.1 percent.  Sales of Harley-Davidson motorcycles outpaced
the total industry in each of the Company's major markets.   Data are listed
in the accompanying tables.
    On a year-to-date basis, Harley-Davidson motorcycle sales were up
5.0 percent in the U.S., 19.3 percent in Europe, and 11.4 percent in Japan.
    Industry-wide sales in the 651+cc segment in the U.S. were up 4.3 percent
year to date.  Through August, retail sales in Europe were down 1.4 percent
and in Japan, they were down 1.5 percent.

    Financial Services Segment
    Harley-Davidson Financial Services (HDFS) reported third quarter operating
income of $47.6 million, down 5.0 percent from $50.1 million in the year-ago
quarter.  This decrease was primarily driven by a lower securitization gain
versus the third quarter of 2004.
    The third quarter securitization of $650 million in motorcycle retail
loans resulted in a gain of $9.2 million, which is $4.6 million less than the
gain in the third quarter of 2004.  The 1.4 percent gain on the securitization
as a percentage of loans securitized is consistent with management's prior
guidance.  In the current competitive market and interest rate environment,
HDFS expects fourth quarter securitization gains in the range of 1.0 to
1.4 percent.
    Annualized credit losses on a managed portfolio basis increased during the
first nine months of 2005 to 0.97 percent from 0.69 percent in 2004.  The
increase is due to lower recovery rates and a higher incidence of loss.
    For the full year 2005, HDFS expects operating income to be approximately
equal to that achieved in 2004.  Over the long term, the Company expects the
HDFS growth rate in operating income to be slightly higher than the Company's
motorcycle unit growth rate.

    Harley-Davidson, Inc. - Nine Month Results
    For the first nine months of 2005, revenue totaled $4.00 billion, a
5.4 percent increase over the year-ago period.  Diluted earnings per share
were $2.57, an increase of 12.2 percent compared to the same period last year.
Net income for the nine months was $729.6 million, up $48.8 million or
7.2 percent.
    Through the first nine months of this year, shipments of Harley-Davidson
motorcycles were 241,429 units, a 2.0 percent increase over last year's
236,702 units.  Harley-Davidson motorcycle revenue was $3.10 billion, a
5.4 percent increase over $2.94 billion in revenue in 2004.  P&A revenue
totaled $645.8 million, a 3.5 percent increase over last year's
$623.7 million.  General Merchandise revenue totaled $187.4 million, an
11.0 percent increase compared with $168.8 million during the same period in
2004.
    HDFS operating income was $152.2 million, a 1.8 percent increase compared
with $149.4 million during the first nine months of 2004.

    Cash Flow - Nine Month Results
    Operations generated almost $1 billion of cash during the first nine
months of 2005.  This cash flow along with prior cash reserves enabled the
Company to make a $102 million contribution to the post-retirement health care
trusts, invest $122 million in capital expenditures, pay $124 million in
dividends and repurchase $1 billion of common stock.   The Company repurchased
20.6 million shares of its common stock at an average cost of $49 per share
during the first and second quarters of 2005.

    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services.  Harley-Davidson Motor Company, the only
major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and
offers a complete line of motorcycle parts, accessories, apparel, and general
merchandise.  Buell Motorcycle Company produces sport motorcycles.
Harley-Davidson Financial Services provides wholesale and retail financing and
insurance programs to Harley-Davidson dealers and customers.

    Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements can generally be identified as such because
the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning.  Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements.  Such forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
anticipated as of the date of this release. Certain of such risks and
uncertainties are described below.  Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the forward-
looking statements and cautioned not to place undue reliance on such forward-
looking statements.  The forward-looking statements included in this release
are only made as of the date of this release, and the Company disclaims any
obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.
    The Company's ability to meet the targets and expectations noted depends
upon, among other factors, the Company's ability to (i) continue to realize
production efficiencies at its production facilities and effectively manage
operating costs including materials, labor and overhead, (ii) successfully
manage production capacity and production changes, (iii) avoid unexpected
supply chain issues, (iv) provide products, services and experiences that are
successful in the marketplace, (v) develop and implement sales and marketing
plans that retain existing customers and attract new customers in an
increasingly competitive marketplace, (vi) sell all of its motorcycles and
related products and services to its independent dealers and distributors ,
(vii) continue to develop the capacity of its distributor and dealer network,
(viii) avoid unexpected changes and prepare for known requirements in the
regulatory environment for its products, (ix) successfully adjust to
fluctuations in foreign currency exchange rates, interest rates and commodity
prices, (x) adjust to worldwide economic and political conditions, including
changes in fuel prices and interest rates, (xi) successfully manage the credit
quality and recovery rates of HDFS's loan portfolio, (xii) retain and attract
talented employees and (xiii) detect any defects in our motorcycles to
minimize delays in new model launches, recall campaigns, increased warranty
costs or litigation.  In addition, the Company could experience delays in the
operation of manufacturing facilities as a result of work stoppages, natural
causes, terrorism or other factors.
    The Company's ability to sell all of its motorcycles and related products
and services also depends on the ability of the Company's independent dealer
network to sell them to retail customers.  The Company depends on the
capability of its independent dealers and distributors to develop and
implement effective retail sales plans to create demand for the motorcycles
and related products and services they purchase from the Company.
    In addition, the Company's independent dealers and distributors may
experience difficulties in selling Harley-Davidson motorcycles and related
products and services as a result of weather, economic conditions or other
factors.

    Risk factors are also disclosed in documents previously filed by the
Company with the Securities and Exchange Commission.


                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                   (In thousands, except per share amounts)

                                     (Unaudited)             (Unaudited)
                                  Three Months Ended      Nine Months Ended
                                  Sep 25,     Sep 26,     Sep 25,     Sep 26,
                                   2005        2004        2005        2004

     Net revenue               $1,431,151  $1,300,684  $3,999,879  $3,794,193
     Gross profit                 561,272     494,568   1,525,989   1,438,113
     Operating expenses           194,270     187,980     540,780     529,344
     Operating income from
      motorcycles & related
      products                    367,002     306,588     985,209     908,769

     Financial services income     81,444      77,484     255,558     239,038
     Financial services
      expense                      33,869      27,410     103,403      89,644
     Operating income from
      financial services           47,575      50,074     152,155     149,394

     Corporate expenses             3,715       3,348      18,001      12,871
     Total operating income       410,862     353,314   1,119,363   1,045,292
     Investment income and
      other, net                      (79)      1,699      11,739      10,220
     Income before provision
      for taxes                   410,783     355,013   1,131,102   1,055,512
     Provision for income
      taxes                       145,829     126,030     401,542     374,708
     Net income                  $264,954    $228,983    $729,560    $680,804

    Earnings per common share:
      Basic                         $0.97       $0.78       $2.58       $2.30
      Diluted                       $0.96       $0.77       $2.57       $2.29

    Weighted-average common
     shares:
      Basic                       274,415     294,031     282,519     295,362
      Diluted                     275,460     295,824     283,406     297,357


                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                                (In thousands)

                                           (Unaudited)             (Unaudited)
                                              Sep 25,    Dec. 31,     Sep 26,
                                               2005        2004        2004

    ASSETS
    Current assets:
      Cash and cash equivalents              $437,007    $275,159    $484,578
      Marketable securities                   580,826   1,336,909   1,043,758
      Accounts receivable, net                139,759     121,333     139,022
      Finance receivables, net              1,161,289   1,207,124     998,114
      Inventories                             232,240     226,893     234,728
      Other current assets                    114,568      98,854      84,155
    Total current assets                    2,665,689   3,266,272   2,984,355
    Finance receivables, net                  784,785     905,176     581,296
    Other long-term assets                  1,243,994   1,311,845   1,364,723

    Total assets                           $4,694,468  $5,483,293  $4,930,374

    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
      Accounts payable & accrued expenses    $863,210    $677,255    $693,073
      Current portion of finance debt               -     495,441     109,179
    Total current liabilities                 863,210   1,172,696     802,252
    Finance debt                              776,626     800,000     670,000
    Other long-term liabilities               134,786     142,278     220,461
    Postretirement healthcare benefits         57,732     149,848     144,917
    Shareholders' equity                    2,862,114   3,218,471   3,092,744

    Total liabilities and shareholders'
     equity                                $4,694,468  $5,483,293  $4,930,374


                            Harley-Davidson, Inc.
               Condensed Consolidated Statements of Cash Flows
                                (In thousands)

                                                           (Unaudited)
                                                       Nine months ended
                                                    Sep 25,          Sep 26,
                                                     2005             2004
    Cash flows from operating activities:
      Net income                                   $729,560         $680,804
      Adjustments to reconcile net income
       to net cash provided by operating
       activities:
         Depreciation                               159,773          160,765
         Provision for long-term employee
          benefits                                   62,224           47,143
         Gain on current year securitizations       (42,355)         (58,302)
         Net change in wholesale finance
          receivables                                17,529           23,811
         Contributions to pension &
          postretirement plans                     (109,000)               -
         Tax benefit from the exercise of
          stock options                                   -           42,919
         Other                                       18,438           25,788
         Net changes in current assets and
          current liabilities                       144,369           20,055
      Total adjustments                             250,978          262,179
    Net cash provided by operating
     activities                                     980,538          942,983

    Cash flows from investing activities:
      Capital expenditures                         (122,128)        (109,874)
      Finance receivables, net                       93,967           99,344
      Collection of retained securitization
       interests                                     84,766           97,494
      Net change in marketable securities           755,268          (53,594)
      Other, net                                    (10,586)          (8,868)
    Net cash provided by investing
     activities                                     801,287           24,502

    Cash flows from financing activities:
      Net decrease in finance debt                 (510,720)        (214,290)
      Dividends                                    (124,330)         (82,411)
      Purchase of common stock for treasury      (1,014,645)        (564,132)
      Excess tax benefits from share based
       payments                                       5,319                -
      Issuance of common stock under
       employee stock plans                          24,399           48,597
    Net cash used in financing activities        (1,619,977)        (812,236)

    Net increase in cash and cash
     equivalents                                    161,848          155,249

    Cash and cash equivalents:
      At beginning of period                        275,159          329,329
      At end of period                             $437,007         $484,578

    Note:  Certain prior year amounts have been reclassified to conform to
           the current year  presentation.


                            Harley-Davidson, Inc.
                          Net Revenue and Motorcycle
                                Shipment Data

                                  Three Months Ended      Nine Months Ended
                                  Sep 25,     Sep 26,     Sep 25,     Sep 26,
                                   2005        2004        2005        2004
    NET REVENUE (in thousands)
    Harley-Davidson(R)
     motorcycles               $1,110,173    $996,552  $3,095,229  $2,935,621
    Buell(R) motorcycles           25,267      18,318      71,241      63,510
    Parts & Accessories           231,161     224,381     645,819     623,715
    General Merchandise            64,506      61,352     187,375     168,828
    Other                              44          81         215       2,519
                               $1,431,151  $1,300,684  $3,999,879  $3,794,193


    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                72,249      66,859     192,124     191,705
      Export                       15,336      13,719      49,305      44,997
    Total                          87,585      80,578     241,429     236,702

    Motorcycle product mix:
      Touring                      29,492      21,818      81,103      68,253
      Custom                       40,730      39,857     110,376     116,128
      Sportster(R)                 17,363      18,903      49,950      52,321
    Total                          87,585      80,578     241,429     236,702

    BUELL UNITS
    Motorcycle shipments:
      Buell                         2,914       2,472       8,450       7,793



                 Retail Sales of Harley-Davidson Motorcycles

                            Three Months ended 9/30     Nine Months ended 9/30
                               2005        2004           2005          2004

    United States             67,107      59,888        210,790       200,826
    Europe*                    6,819       6,118         25,172        21,096
    Japan                      3,070       2,714          8,428         7,563
    Canada                     2,725       2,689         10,700         9,978
    All other markets          2,647       2,089          8,177         6,829

    Total                     82,368      73,498        263,267       246,292


    Data Source (subject to update)
      Data source for all 2005 retail sales figures shown above is sales
      warranty and registration information provided by Harley-Davidson
      dealers and compiled by the Company.  The Company must rely on
      information that its dealers supply concerning retail sales and this
      information is subject to revision.  2004 retail sales figures shown
      above conform to sales warranty and registration information as of
      September 30, 2004 and vary from previously published Motorcycle
      Industry Council data.

    * Data for Europe include Austria, Belgium, Denmark, Finland, France,
      Germany, Greece, Italy, Netherlands, Norway, Portugal Spain, Sweden,
      Switzerland, and the United Kingdom

    Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
Motorcycle Sales data.


                  Heavyweight (651+ cc) Market Industry Data
                         Data Through Month Indicated

                                                    2005              2004

    United States (September)                      437,102           419,267
    Europe* (August)                               281,978           285,821
    Japan (August)                                  30,704            31,175

    Data Source (subject to update)
    United States: Motorcycle Industry Council
    Europe: Giral S.A.
    Japan:  JAIA

    * Data for Europe include Austria, Belgium, Denmark, Finland, France,
      Germany, Greece, Italy, Netherlands, Norway, Portugal Spain, Sweden,
      Switzerland, and the United Kingdom


SOURCE Harley-Davidson, Inc.




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    CONTACT:
    Financial: Mark Van Genderen,
    +1-414-343-8002, Media: Susan Walton, +1-414-343-7565, both for
    Harley-Davidson, Inc.