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Trilegiant & MyPublicInfo Announce Partnership To Offer ID Theft Prevention Service

    NORWALK, Conn., Oct. 12 /PRNewswire/ -- Trilegiant Corporation has
partnered with MyPublicInfo to launch an exclusive new fraud protection
service that detects and can help prevent identity theft -- the fastest
growing crime in America.
    The new service, called Public Information Profile (PIP), developed by
MyPublicInfo, offers a strong shield of prevention and protection that can
deter even the most sophisticated ID thieves -- and stop them in their tracks.
PIP detects early identity theft and mistaken identity through a unique
comprehensive background self-check to help consumers fight off these thieves,
as well as a complete public records snapshot, spotlighting identity theft as
well as identity confusion.  This new PIP service also allows consumers to
view their employer background checks.
    A Public Information Profile (PIP) is a detailed summary of the vast
quantity of information available to others about consumers.  Under the
agreement, MyPublicInfo will sift through more than 10 billion records to
verify a consumer's identity and build a PIP. These records include:  federal,
state and county records; financial records like bankruptcies, liens and
judgments; property ownership records, including one billion acres of
satellite and aerial photos; and government-issued and other licenses.  All
this info is then compiled into a single, easy to read document.  Together,
Trilegiant and MyPublicInfo will also develop other technologies to strengthen
ID theft protection and prevention for consumers.
    Consumers can arm themselves with this new PIP ID theft preventative
technology with a click of a mouse, since the service is available online.
The client must first prove their identity through a series of two tests.
Proprietary, leading-edge technology identifies the user before releasing any
information. Information cannot be accessed without passing the series of
tests, which requires intimate knowledge of personal information that only the
client knows.
    "As identity theft spirals out of control, two of the flanks on the
battlefield of protection have been credit monitoring and identity theft
insurance," said Frank Abagnale, a former master forger and a leading
authority on fraud prevention. "This is the next generation weapon that
frightens ID thieves and stops them before they commit the crime."
    This PIP service is now available to PrivacyGuard members through the
PrivacyGuard website at http://www.PrivacyGuard.com.
    "PrivacyGuard was the first company to offer consumers easy to read triple
bureau credit reports, then triple bureau credit scores -- and now this
leading-edge PIP product is another first," Abagnale said.  "I believe this is
the most complete, most thorough, most robust ID theft prevention and
resolution service available."
    Identity theft is the fastest growing crime in America, with 27.3 million
victims in the past five years, and 9.3 million in the past year alone,
according to a study from Javelin Strategy & Research.  This crime costs U.S.
businesses more than $50 billion annually, and it takes the average consumer
who becomes a victim up to 60 hours to restore their good name -- and it could
take years to restore their entire credit history, according to the Justice
Department.  The crime has become so prevalent, that an identity thief strikes
on average every 3.5 seconds.
    "Your PIP enables you to check both the data itself and the accuracy of
the data. For example, did you ever have a judgment filed against you in the
state of California, or if you are Roger M. Smith, is a criminal charge
involving a different Roger Smith on your record? And so on," said Harold
Kraft, CEO of MyPublicInfo. "Your PIP enables you to find out if someone has
purchased or transferred property in your same name, obtained government
licenses in your name, committed crimes using your name as an alias, or any of
the hundreds of ways identity thieves can destroy your good standing. Your PIP
allows you to proactively manage your identity by serving as an early warning
system."

    About PrivacyGuard
    PrivacyGuard, launched in 1992, protects millions of consumers and
security breach victims worldwide.  There are more than 30 versions of
PrivacyGuard and related co-branded products in Trilegiant's thriving security
protection business.  Members and non-members can use http://www.PrivacyGuard.com to
obtain credit report, score and analysis tools that include data from one or
all three national credit reporting agencies -- Experian, Equifax and
TransUnion. Delivery of these benefits is available online or by mail upon
request. PrivacyGuard also provides members with toll-free access to
representatives to help them understand their reports, regular credit report
monitoring and additional benefits detailed at http://www.PrivacyGuard.com.
PrivacyGuard is offered by Trilegiant Corporation (http://www.trilegiant.com), a
leader in the membership services and loyalty businesses. Trilegiant's
products and services touch the lives of millions of Americans.

    About MyPublicInfo
    MyPublicInfo, Inc. (MPI) was founded to provide consumers with their own
background check information and identity theft-prevention tools. MPI sells
the most extensive background report available, through the MyPublicInfo.com
website.  MPI partners with leading consumer information databanks in
exclusive, one-of-a-kind relationships that allow only MPI to provide the
information stored in these databanks direct to consumers. MPI's partnerships
have passed the strict federal regulations governing sale of background
information, including the Gramm-Leach-Bliley Act, the Drivers Privacy and
Protection Act and the Fair Credit Reporting Act.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Frank W. Abagnale
http://profnet.prnewswire.com/ud_public.jsp?userid=482579


SOURCE PrivacyGuard




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Related links:
  • http://www.PrivacyGuard.com
  • http://www.trilegiant.com
  • http://www.MyPublicInfo.com
    CONTACT:
    Todd Smith, +1-615-764-2598, or
    +1-615-202-7944 (C); or Andrea Lindsley, +1-615-780-3315,
    +1-615-415-8886 (C)