Four Estates Control 11,000 Pubs, Approximately 20% of the U.K Pub Market
NEW YORK, Oct. 12 /PRNewswire-FirstCall/ -- Scientific Games (Nasdaq:
SGMS) announced its wholly owned subsidiary Games Media, has been awarded
agreements to supply an integrated digital solution for commercial trials
with four major pub retailers at the forefront of digital development:
Enterprise Inns, Greene King, Orchid Group, and The Spirit Group, spanning
both the managed and leased/tenanted sectors. Between them, these four pub
retailers control over 11,000 pubs, representing approximately 20% of the
total U.K. pub market. The trials will initially involve approximately 75
pubs completely converting to digital in the first phase, with agreements
in place for progressive expansion to follow upon successful performance.
Games Media believes it is the only UK Solutions provider currently
offering a fully integrated digital proposition that is specifically
customized for pub retail.
The gaming terminal solution consists of "Amusement With Prizes" (AWP)
machines, "Skills With Prizes" (SWP) machines and digital music systems
linked to a customized communications infrastructure that provides data
transfer, active content management and distribution, and remote
maintenance. In addition the Company will supply venue management, product
promotion and customer training. Games Media has assembled an extensive and
proven content suite which includes the very best games available created
both in house and sourced from "best of breed" development partners. The
solution is completed with traditional cue sport products provided in
partnership with Bar Billiards, a recognized market specialist.
This announcement comes nine months after Scientific Games' acquisition
of Games Media and the subsequent unveiling of the company's intentions to
develop and supply turnkey digital solutions to the UK pub retail market.
The offer is fully supported by sister company, The Global Draw's market
leading service and installation expertise; together with Games Media's
dedicated customer relationship team.
Andrew Ludlow, CEO of Games Media commented, "The teams at Games Media
and Global Draw have worked tirelessly to develop and introduce a
comprehensive solution in a relatively short time. We are delighted that
these leading pub companies support our strategy and technical solution. We
have already installed several locations, and initial revenue performance
is extremely encouraging and ahead of expectations. We are engaged with a
number of other pub retailers and expect to conclude further agreements in
the weeks to come and are on target to conclude significant roll out
contracts during 2008."
Russell Wood, Head of Retail Services at Enterprise Inns added, "We are
very pleased to be working closely with Games Media and Scientific Games on
delivering an integrated digital gaming solution to our pub retailers. Our
video gaming trials have had successful results so far and we are
enthusiastic to enter into a wider commercial trial and to work with our
pub retailers to identify the key benefits and practical deployment of this
new style of gaming and entertainment."
About Scientific Games
Scientific Games Corporation is the leading integrated supplier of
instant tickets, systems and services to lotteries worldwide, a leading
supplier of fixed odds betting terminals and systems, Amusement and Skill
with Prize betting terminals, interactive sports betting terminals and
systems, and wagering systems and services to pari-mutuel operators. It is
also a licensed pari-mutuel gaming operator in Connecticut, Maine and the
Netherlands and is a leading supplier of prepaid phone cards to telephone
companies. Scientific Games' customers are in the United States and more
than 60 other countries. For more information about Scientific Games,
please visit our web site at http://www.scientificgames.com.
Company Contact:
Investor Relations
Scientific Games Corporation
212-754-2233
About Games Media
Games Media, a wholly owned subsidiary of Scientific Games, is a
leading solutions provider specialising in the design, supply and
publishing of pay- to-play payout content.
Games Media work with key partners to develop products for a variety of
technology platforms including entertainment and gaming terminals, betting
terminals, and mobile.
Company Contact:
Peter Davies
Director of Business Development
44 (0) 1902 786969
Forward-Looking Statements
In this press release we make "forward-looking statements" within the
meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Forward- looking statements describe future expectations, plans, results or
strategies and can often be identified by the use of terminology such as
"may"," "will," "estimate," "intend," "continue," "believe," "expect,"
"anticipate," "could," "potential," "opportunity," or similar terminology.
These statements are based upon management's current expectations,
assumptions and estimates and are not guarantees of future results or
performance. Actual outcomes may differ materially from those projected in
these statements due to a variety of risks and uncertainties and other
factors, including, among other things: competition; material adverse
changes in economic and industry conditions in our markets; technological
change; retention and renewal of existing contracts and entry into new
contracts; availability and adequacy of cash flow to satisfy obligations
and indebtedness or future needs; protection of intellectual property;
security and integrity of software and systems; laws and government
regulation, including those relating to gaming licenses, permits and
operations; inability to identify, complete and integrate future
acquisitions; seasonality; dependence on suppliers and manufacturers;
factors associated with foreign operations; dependence on key personnel;
failure to perform on contracts; resolution of pending or future
litigation; labor matters; and stock price volatility. Additional
information regarding risks and uncertainties and other factors that could
cause actual results to differ materially from those contemplated in
forward-looking statements is included from time to time in our filings
with the SEC, including our most recent Annual Report on Form 10-K.
Forward-looking statements speak only as of the date they are made, and
except for our ongoing obligations under the U.S. federal securities laws,
we undertake no obligation to publicly update any forward-looking
statements whether as a result of new information, future events or
otherwise.
SOURCE Scientific Games Corporation
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Related links:
http://www.scientificgames.com
http://www.prnewswire.com/comp/117695.html /
CONTACT:
Investor Relations of Scientific Games
Corporation, +1-212-754-2233; or Peter Davies, Director of
Business Development of Games Media, 44 (0) 1902 786969
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