E.piphany Marketing Management Solution Available Today
ORLANDO, Fla., Oct. 13 /PRNewswire-FirstCall/ -- E.piphany, Inc.
(Nasdaq: EPNY), a full-suite provider of customer relationship management
(CRM) software, today announced a partnership with SmartPath Inc., the leader
in marketing resource management (MRM) software applications, to offer the
first multi-channel marketing solution with full MRM capabilities. Under the
agreement, E.piphany and SmartPath will jointly market and sell the E.piphany
Marketing Management software solution, a specially configured version of
SmartPath MMS integrated with the E.piphany Campaign Management and Epiphany
Interaction Advisor software products. The addition of SmartPath's
industry-leading MRM software to the E.piphany Marketing software suite
provides marketers with the ability to manage the planning, development and
execution of marketing initiatives with unprecedented efficiency.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
"MRM is designed to improve an enterprise's ability to strategically plan,
coordinate, execute and measure the impact of its enterprise marketing
efforts," said Claudio Marcus, research vice president, Gartner Inc. "As
enterprises further develop their CRM initiatives, there is an increased need
to efficiently manage the resulting complexity in the marketing operations.
And, as CRM solution providers strive to build greater functionality into
their suites, it is a logical next step for them to offer MRM capabilities
with their own product sets to extend their reach and drive new revenue
streams."
The E.piphany software solutions allow dramatic improvements in marketing
effectiveness. However, the increased frequency and more granular
segmentations of these marketing programs can increase the cost and complexity
of managing these campaigns -- even as marketers are being asked to be more
accountable and do more with fewer resources. As a result, marketers are
seeking tools that not only improve marketing effectiveness, but also improve
marketing efficiency and facilitate speed to market. The E.piphany Marketing
Management solution integrates SmartPath's strategic planning, program
management and production capabilities with the capabilities of the E.piphany
Marketing software suite for managing and optimizing inbound and outbound
campaigns -- thereby streamlining the complete cycle of managing marketing
programs.
"E.piphany is the leader in providing software for optimizing customer
relationships, and SmartPath has emerged as the leading innovator for
marketing management software," said Phil Fernandez, president and COO of
E.piphany. "Both companies are recognized as visionaries for delivering the
next generation of software for their market segments. By integrating
SmartPath's proven MRM functionality with E.piphany's Analytics, Campaign
Management, and Interaction Advisor products, we create the industry's most
complete solution for driving every aspect of multi-channel marketing
campaigns."
"SmartPath is pleased to be working with E.piphany to provide the
industry's most robust solution for integrated inbound and outbound
analytics-based campaigns with comprehensive marketing resource management,"
said Michael Doernberg, CEO of SmartPath. "E.piphany understands the value of
streamlining marketing operations, and its decision to market SmartPath
technology configured for the E.piphany Marketing solutions further validates
SmartPath's position as the leader in automating marketing operations and
production through MRM software applications."
About SmartPath Incorporated
SmartPath is the visionary leader among marketing resource management
vendors and provides the most comprehensive and flexible solution to companies
whose marketing operations are critical to their business. SmartPath allows
organizations to more effectively manage the planning and budgeting,
development, distribution and measurement of all their marketing initiatives
-- facilitating speed to market with more effective use of resources.
SmartPath is the provider of choice for some of the world's most innovative
companies including GlaxoSmith Kline, Wyeth, Progress Energy, Target,
Novartis, Victoria's Secret, Kohler and National Geographic Society.
SmartPath is headquartered in Research Triangle Park, NC with European offices
in London. For more information, visit http://www.smartpathinc.com.
About E.piphany
The E.piphany E.6 CRM Software Suite enables global organizations to align
touchpoints, processes and technologies around the customer. Built on the
industry's most advanced, service-oriented architecture, the E.6 software
solution creates benefits that cross departments and geographies, and result
in rapid, measurable ROI. With the E.6 Suite of Marketing, Service and Sales
software solutions, every customer interaction is driven by real-time
intelligence, enabling businesses to better understand their customers and
optimize every interaction from both a revenue generation and customer
retention viewpoint. More than 460 companies, including nearly 40 of the
Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives. With worldwide headquarters in San Mateo, California, E.piphany
serves customers in more than 40 countries worldwide.
Safe Harbor Statement:
This press release contains forward-looking statements regarding the
plans, goals, benefits, and details of the relationship between E.piphany,
Inc. and SmarthPath Incorporated and the features and benefits of each party's
products and integrated product solutions arising from this relationship. The
success of the products and solutions described above and the future operating
results of E.piphany may differ from the results discussed or forecasted in
the forward-looking statements. Factors that could cause actual results to
differ materially from the forward-looking statements include, but are not
limited to: risks associated with new product solutions; compatibility of
products and integrated product solutions with other software programs; the
ability of the parties to develop a successful joint marketing program; delays
in customer acceptance and implementation of an integrated solution; existence
of errors or defects in either party's products or the integrated product
solution; rapid technological change; and significant current and expected
additional competition. Further information on potential factors that could
affect the financial results of E.piphany are included in E.piphany's Annual
Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with
the Securities and Exchange Commission, which are available at http://www.sec.gov.
E.piphany assumes no obligation to update the forward-looking statements in
this press release.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Bryan Weisinger of SmartPath Inc.,
+1-919-462-1489, or partners@smartpathinc.com; or Jessica Morris
of FitzGerald Communications, LLC, +1-617-585-2227, or
jmorris@fitzgerald.com; or Courtney Zoog, +1-650-356-5863, or
czoog@epiphany.com, or investors, Todd Friedman, +1-650-356-3934,
or tfriedman@epiphany.com, both of E.piphany, Inc.; or Lindsay
Stewart of Access Communications, +1-415-844-6217, or
lstewart@accesspr.com, for E.piphany, Inc.
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