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Call of Duty(R): World at War Launches Multiplayer Beta for the Xbox 360

                      PC Multiplayer Beta Coming Soon

    SANTA MONICA, Calif., Oct. 13 /PRNewswire-FirstCall/ -- The dogs of war
are being unleashed today, as Activision Publishing, Inc. (Nasdaq: ATVI)
and developer Treyarch announced the launch of the multiplayer beta for
Call of Duty: World at War on the Xbox 360(R) video game and entertainment
system from Microsoft. Console players can guarantee themselves a token by
pre-ordering the game at North American GameStop retail locations,* or
online at
http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=71812. Call
of Duty fans that register to become members at http://www.callofduty.com
are also eligible to receive a token, but these tokens are limited in
supply, so register today. Windows PC fans can expect a multiplayer beta
soon. For more information about either beta and the opportunity to secure
a beta token or key, fans can also visit http://www.callofduty.com/beta.

    The Call of Duty: World at War multiplayer betas will provide players
with an opportunity to play as U.S. Marines, German Wehrmacht, Japanese
Imperial Army and Russian Red Army factions in a variety of game types
(Team Death Match, Free-For-All, Capture the Flag and War), across three
different maps:

    -- Castle: The Imperial Japanese Army faces off against the Marine
Raiders in a daytime battle, located on the grounds of an ancient, Japanese
castle.

    -- Makin: The U.S. Marine Raiders square off against the Imperial
Japanese Army in a nighttime fight, set in an outpost on the Makin Atoll in
the Pacific.

    -- Roundhouse: The Wehrmact will fight the Red Army to the bitter end
in a daytime struggle that features tank and infantry combat, set in a
desolate, war-torn European train depot.

    The betas will last for a few weeks; however, the full battle will
commence on November 11, 2008 when Call of Duty: World at War is released
to retailers nationwide.

    Call of Duty: World at War is in development for the Xbox 360(R) video
game and entertainment system from Microsoft, Games for Windows(R),
PLAYSTATION(R)3 computer entertainment system, Nintendo(R) Wii(TM) and
Nintendo DS. The title has been rated M for Mature for blood and violence
by the ESRB. The Nintendo DS version has been rated T for Teen by the ESRB.

    For more information and exclusive updates about Call of Duty: World at
War, visit http://www.callofduty.com.

    About Activision Publishing, Inc.

    Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

    Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
Australia, Japan and South Korea. More information about Activision
Publishing and its products can be found on the company's website,
http://www.activision.com.

    Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision Publishing generally uses words such as
"outlook", "will," "could," "would," "might," "remains," "to be," "plans,"
"believes", "may", "expects," "intends," "anticipates," "estimate,"
future," "plan," "positioned," "potential," "project," "remain,"
"scheduled," "set to," "subject to," "upcoming" and similar expressions to
help identify forward-looking statements. Factors that could cause
Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include, but are not limited to, sales of Activision Publishing's titles,
shifts in consumer spending trends, the seasonal and cyclical nature of the
interactive game market, Activision Publishing's ability to predict
consumer preferences among competing hardware platforms (including
next-generation hardware), declines in software pricing, product returns
and price protection, product delays, retail acceptance of Activision
Publishing's products, adoption rate and availability of new hardware and
related software, industry competition, rapid changes in technology and
industry standards, protection of proprietary rights, litigation against
Activision Publishing, maintenance of relationships with key personnel,
customers, vendors and third-party developers, domestic and international
economic, financial and political conditions and policies, foreign exchange
rates, integration of recent acquisitions and the identification of
suitable future acquisition opportunities, Activision Blizzard's success in
integrating the operations of Activision Publishing and Vivendi Games in a
timely manner, or at all, and the combined company's ability to realize the
anticipated benefits and synergies of the transaction to the extent, or in
the timeframe, anticipated. Other such factors include additional risk
factors identified in Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date
of this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of Activision Publishing or Activision Blizzard and are subject
to risks, uncertainties and other factors, some of which are beyond its
control and may cause actual results to differ materially from current
expectations.

    * While supplies last.

    (C)2008 Activision Publishing, Inc. Activision and Call of Duty are
registered trademarks of Activision Publishing, Inc. All rights reserved.

    Xbox, Xbox 360, Xbox Live, Windows and Games for Windows are either
registered trademarks or trademarks of Microsoft Corporation. PLAYSTATION
is a registered trademark of Sony Computer Entertainment Inc.

    All other trademarks and trade names are the properties of their
respective owners.



SOURCE Activision Publishing, Inc.




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  • http://www.prnewswire.com/gh/cnoc/comp/007396.html/
    CONTACT:
    John Rafacz, PR Manager of Activision, Inc.,
    +1-310-255-2000 Ext. 5207, jrafacz@activision.com