ANN ARBOR, Mich., Oct. 13 /PRNewswire/ -- Borders today announced that
it has once again been honored with a Fusion Award from RIS News for its
innovative cross-channel retail strategies. The Fusion Awards honor
retailers for their excellence in cross-channel and e-commerce operations.
RIS News also recognized Borders with a Fusion Award for its cross-channel
strategies last year.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )
Borders achieved a milestone in cross-channel retailing earlier this
year when it launched its own e-commerce site -- Borders.com. The site is
rich with innovations that bring the bookstore experience to life online,
including the Magic Shelf(TM), a virtual bookshelf that allows customers to
easily view book, music and movie titles much the way they browse the book
tables and displays and bookshelves in their favorite Borders store.
Displayed prominently on Borders.com -- and enjoyed by millions of Borders
customers -- is Borders Media, the retailer's exclusive and original video
programming that includes such popular programs as "Live at 01," which
captures all the excitement and energy of in-store performances and author
events held at Borders' first store in Ann Arbor, and "Borders Book Club,"
an online version of the neighborhood book club.
Among the most important cross-channel features on Borders.com is the
ability for Borders Rewards(R) loyalty program members, which now number 29
million, to earn and redeem rewards and savings online. Borders.com is in
the process of being introduced to Borders' brick-and-mortar stores on
existing computer kiosks, so customers will be able to order items online
in the store as well as at home or at work. They can choose to have items
shipped to their home or office, or they can have their order shipped for
free to the store. When using Borders.com in the store, customers will also
be able to view staff and customer recommendations and access the wish
lists they've compiled. There are any number of possible combinations of
browsing and buying with the Borders cross-channel strategy giving
customers the ultimate in convenience that truly suits their needs at any
time and any place.
"With the launch of Borders.com, we've successfully combined the best
of our online assets with the best of what our stores have to offer to
create what we feel is a superior cross-channel experience for our
customers," said Kevin Ertell, senior vice president of e-business for
Borders Group. "We're honored to receive a Fusion Award from RIS News and
pleased that the editors have recognized the work and creativity our team
has put into creating and executing a successful cross-channel strategy
that sets us apart in the bookselling industry."
About Borders Group
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a
leading retailer of books, music and movies with more than 28,000
employees. Through its subsidiaries, the company operates more than 1,100
stores worldwide primarily under the Borders(R) and Waldenbooks(R) brand
names and recently launched Borders.com for online shopping. For more
information, visit http://www.borders.com/aboutus .
SOURCE Borders
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Related links:
http://www.borders.com
http://www.borders.com/aboutus
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/gh/cnoc/comp/106169.html/
CONTACT:
Mary Davis of Borders, +1-734-477-1374
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