Global Publisher and Marketer in First Major Digital Licensing
Agreement for DIY and Home and Garden Content
Strategic Partnership Further Positions HowStuffWorks.com as the
Pre-eminent Online Destination for High-Quality Content
ATLANTA and PLEASANTVILLE, N.Y., Oct. 13 /PRNewswire/ --
HowStuffWorks.com (HSW), the Web site famous for its easy-to-understand
explanations of how the world actually works, and The Reader's Digest
Association, Inc. (RDA) today announced a strategic partnership in which
RDA will contribute 50,000 articles to the HSW Web site over five years. In
RDA's first large-scale digital partnership, HSW will be the exclusive
English-language online publisher of these articles in many popular
categories including home and garden, science and nature, lifestyle, and
how-to reference content, such as sleeping better and reducing stress.
Until now, this material has only been available in print.
HowStuffWorks.com's quality content is highly ranked by the world's
leading search engines, attracting an audience of approximately 15 million
unique users each month. The addition of the RDA articles to established
categories within HSW will create unique and compelling opportunities for
advertisers, who can now easily reach groups of engaged consumers
interested in areas such as DIY and home and garden topics. This
partnership also represents a new revenue stream for the RDA articles,
which, now available in their online format, will be able to attract new
advertisers.
"We are delighted to partner with HSW in our first major digital play
based on our partner's product mission, commitment to quality and unique
formula for organizing reference information and serving consumers," said
Mary Berner, President and CEO of RDA. "RDA is committed to aggressively
growing in the digital space including seeking new ways to leverage our
content, and this partnership allows us to extend our content by
introducing it to a new audience online."
By adding RDA content, known worldwide for its combination of quality
and personality, HSW is continuing to expand its portfolio of expert
information and to enhance the user experience. Recently, HSW has
contextually integrated thousands of engaging and relevant video clips
drawn from Discovery Communications' vast video library to provide
information-seeking consumers with a rich, multimedia experience. Now,
consumers will be able to read HSW and Reader's Digest Association articles
about everything from remodeling your kitchen to growing an organic garden
to setting up a home wireless network, augmented with video clips from the
Discovery family of networks.
"With its unrivaled reputation for publishing trusted and practical
content, we are pleased to partner with the Reader's Digest Association,
tapping into this industry leader for its expertise in increasingly popular
lifestyle categories," said Jeff Arnold, CEO of HowStuffWorks.com. "The
addition of RDA articles is an important step in rapidly deploying a
broader wealth of quality information to consumers online and creating an
even more attractive environment for additional publishing partners and
advertisers."
About HowStuffWorks.com
HowStuffWorks.com (http://www.howstuffworks.com) is an online source of
credible, unbiased and easy-to-understand explanations of how the world
actually works. The site has won hundreds of awards since its inception,
including multiple Webby awards, Time Magazine's "25 Web Sites We Can't
Live Without" and PC Magazine's "Top 100 Web Sites." In December 2007,
HowStuffWorks.com was acquired by Discovery Communications (Nasdaq: DISAD,
DISBD, DISCK) and became part of Discovery's digital media strategy.
Headquartered in Atlanta, Ga., HowStuffWorks.com was a subsidiary of The
Convex Group, a media and technology company, from 2003 to 2007.
About The Reader's Digest Association, Inc.
The Reader's Digest Association, Inc., is a global multi-brand media
and marketing company that educates, entertains and connects audiences
around the world. With offices in 45 countries, it markets books,
magazines, and music, video and educational products that reach a customer
base of more than 100 million households in 79 countries. It publishes 92
magazines including 50 editions of Reader's Digest, the world's
largest-circulation magazine, operates 65 branded Web sites generating 18
million unique visitors per month, and sells approximately 68 million
books, music and video products across the world each year. Global
headquarters are in Pleasantville, NY.
SOURCE HowStuffWorks.com; The Reader's Digest Association, Inc.
 back to top
Related links:
http://www.howstuffworks.com
CONTACT:
Anne Braidish of HowStuffWorks,
+1-414-926-0620, abraidish@howstuffworks.com; William Adler of
RDA, +1-914-244-7585, william.adler@rd.com
|
