ST. PETERSBURG, Fla., Oct. 14 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS), the global leader in one-to-one marketing, delivers
NPRS, New Product Response System, a research tool that supplies manufacturers
with crucial consumer insights within two-to-four weeks of a new product
launch. NPRS' targeted behavioral and attitudinal diagnostics make early,
in-market refinement of new products possible.
By leveraging the Catalina Marketing Network (R) and its research
capabilities, actionable market feedback can be received while there is still
time to influence the success and acceptance rate of a new product. NPRS
gives manufacturers a competitive edge in an environment where the failure
rate is historically high.
"Consumer packaged goods retailers and manufacturers seek growth through
new products, and want the best items to be distributed onto shelves," said
Jay Parsons, Executive Vice President, Manufacturer Sales, Catalina Marketing
Services. "NPRS not only opens the door to learning that has been almost
impossible to obtain in the past, but the immediate nature of the feedback
allows for immediate adjustments to execution plans during the make-or-break
period of introduction. Catalina Marketing is excited to bring this new
strategic research capability to product marketers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, rachel.keener@catalinamarketing.com
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