New "Win-At-Home" Game Enables Fans and Viewers to Call-In, Guess Price
of Prizes and Enter Sweepstakes
LOS ANGELES, Oct. 14 /PRNewswire-FirstCall/ -- CBS Mobile today
announced it has teamed up with FremantleMedia Enterprises, the brand
extension arm of THE PRICE IS RIGHT producer FremantleMedia, to launch an
interactive "Win-At-Home" game that brings the longest-running game show's
experience to viewers at home. Starting today the ten-week campaign will
offer viewers the chance to win prizes three times a week from their home
by calling into the show using any phone, with no transaction charge.
Powered by Telescope, THE PRICE IS RIGHT "Win-At-Home" game uses IVR
(interactive voice response) technology, allowing anyone with a phone to
extend THE PRICE IS RIGHT experience by becoming a participant.
During the broadcast, viewers watching THE PRICE IS RIGHT at home will
be shown a prize and invited to call a toll-free number to participate in
the "Win-At-Home" game. After listening to a ten-second promo for the
"Win-At-Home" game prize, callers will hear three different MSRP options to
guess from. Using the phone keypad, callers are prompted to select one out
of three choices they think is closest to the prize's actual MSRP. Callers
who guess correctly are instantly entered into the sweepstakes to win that
same prize.
After playing the "Win-At-Home" game, all participants have the
opportunity to hear special offers at the end of the call. This option
connects participants with select offers that are tailored to meet the
audience's interests based on user-feedback.
"Our new 'Win-At-Home' game gives our loyal fans a great opportunity to
more fully participate in the Price experience and further defines
participation TV," said Syd Vinnedge, Executive Producer of THE PRICE IS
RIGHT.
"When you watch THE PRICE IS RIGHT, you can't help but play along in
your head. Now viewers will get a chance to play and potentially win the
same type of prizes right from the comfort of their living room," said Jeff
Sellinger, Executive Vice President and General Manager, CBS Mobile. "This
is the perfect show for interactivity and we're excited to help bring an
opportunity for the viewers to play at home and win prizes."
The "Win-At-Home" Sweepstakes begins Monday, October 13 and will run
three days a week. Entry periods for the sweepstakes begin at 8:00 AM, PT
and end at 11:59 PM, PT the same day the episode airs. Full-episodes of THE
PRICE IS RIGHT will be available at CBS.com for up to two weeks after each
episode's original broadcast date. The sweepstakes official rules and
frequently asked questions are available at CBS.com Rules and
PriceIsRight.com Rules.
About THE PRICE IS RIGHT
THE PRICE IS RIGHT, the longest-running game show in television
history, is hosted by Drew Carey. Produced by FremantleMedia North America,
THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET;
10:00-11:00 AM, PT) on the CBS Television Network.
About CBS Mobile
CBS Mobile, a division of CBS Interactive Inc., is charged with
building CBS Corporation's wireless business across entertainment, sports
and news for CBS, The CW, and CBS Paramount Television. As part of this
mission, CBS Mobile offers consumers some of the most innovative and
best-of wireless content available today, ranging from the nation's first
mobile video alerts for CBS Mobile News, CBS Sports Mobile and
entertainment properties, to some of the nation's largest mobile Web sites,
made-for-mobile video on all major carriers, a 24/7 mobile television
network, and partnerships with the world's more leading edge mobile
technology and ad targeting companies. CBS Corporation (NYSE: CBS.A and
CBS) is the parent company of CBS Interactive, Inc.
About CBS Interactive
CBS Interactive, a division of CBS Corporation (NYSE: CBS.A and CBS),
is the premier online content network for information and entertainment.
Its portfolio of leading brands, which include CNET, CBS.com,
CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories
like technology, entertainment, sports, news, and business. With more than
150 million people visiting its properties each month, CBS Interactive is a
top 10 web property globally.
About FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia Enterprises is the brand extension arm of
FremantleMedia, offering a one-stop-shop for all Licensing, Distribution
and Home Entertainment. It is a division of FremantleMedia, one of the
largest international creators and producers of entertainment brands in the
world with leading prime time drama, serial drama, entertainment and
factual entertainment programming in over 40 countries worldwide.
FremantleMedia is a subsidiary of RTL Group, Europe's largest television
and radio broadcast company, which is 90% owned by Bertelsmann AG, an
integrated media and entertainment company that commands leading positions
in the world's media markets. For further information, visit
http://www.fremantlemedia.com.
About FREMANTLEMEDIA NORTH AMERICA
FremantleMedia North America (FMNA) is the U.S. production division of
global media giant FremantleMedia. Based in Burbank, California, FMNA
produces entertaining and innovative television programs for network, cable
and syndicated platforms, including the Emmy-nominated musical/reality
phenomenon "American Idol" (FOX), "American Idol Rewind" (syndicated),
"American Idol Extra" (Fox Reality), "America's Got Talent" (NBC),
"Celebrity Family Feud" (NBC), "Farmer Wants A Wife" (The CW), "Rock The
Cradle" (MTV), "Can You Duet" (CMT), "Match Game" (TBS), "The Janice
Dickinson Modeling Agency" (Oxygen), "Family Feud" (syndicated),
"Temptation" (syndicated), "Million Dollar Password" (CBS), and the
longest-running game show in television history, "The Price Is Right"
(CBS).
SOURCE CBS Television Network; CBS Mobile
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Related links:
http://www.cbs.com
http://www.cbs.com/daytime/the_price_is_right/win_at_home/rules.php
http://www.fremantlemedia.com
http://www.priceisright.com/win-at-home-rules
CONTACT:
Media, In Los Angeles, Cindy Marshall,
+1-323-575-2019, Cindy.marshall@cbs.com, or In New York, Katie
Gunion, +1-212-975-8009, Katie.gunion@cbs.com, both of CBS; or
FremantleMedia North America: Manfred Westphal, +1-818-748-1148,
Manfred.Westphal@fremantlemedia.com
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