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Rexall Sundown Expands Customer Base

    BOCA RATON, Fla., April 7 /PRNewswire/ -- Rexall Sundown, Inc.
(Nasdaq: RXSD) today announced that it has entered into an agreement with
Dollar General to supply vitamins and herbal products under its Rexall(R)
brand name to all of Dollar General's 3,285 stores located throughout the
United States.
    Additionally, Rexall Sundown has entered into agreements with Pathmark and
Duane Reade to sell its Sundown(R) brand of vitamins, nutritional supplements
and herbal products.  Pathmark is a 143-store grocery chain located in the New
York metropolitan area, and Duane Reade is a 60-store drug chain also located
in the New York metropolitan area.  Sundown Vitamins is the flagship brand of
Rexall Sundown.
    Nick Palin, President of Sundown Vitamins, said, "We are very pleased with
the ongoing expansion and broadening of our customer base. With these and
other new accounts, Sundown and Rexall nutritional products are now sold in
over 30,000 stores throughout the United States."
    Rexall Sundown develops, manufactures and distributes vitamins,
nutritional supplements and consumer health products.  Visit the company's
website at http://www.rexallsundown.com.
    Forward-looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to certain risks and
uncertainties detailed in the company's filings with the Securities and
Exchange Commission.


SOURCE Rexall Sundown, Inc.




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Related links:
www.rexallsundown.com
CONTACT:
Carol Walters, Corporate Communications of
Rexall Sundown, 561-241-9400, ext. 1960; or Karen Griffiths,
General Inquiries, or Lynn Sawyer-Landau, Investor Inquiries,
212-661-8030, both of The Financial Relations Board
NOTE TO EDITORS: To receive additional information on Rexall
Sundown, Inc., via fax, at no charge, dial 1-800-PRO-INFO and
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