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Rexall Sundown Reports Record Quarter Sales Increase 78% and Net Income Advances 67%

    BOCA RATON, Fla., March 19 /PRNewswire/ -- Rexall Sundown, Inc.
(Nasdaq: RXSD) today announced record sales and earnings for the three months
ended February 28, 1998.
    Net sales for the second quarter rose 78% to $115.5 million from
$64.9 million for the same period in fiscal 1997.  Pro forma net income for
the three months just ended increased 67% to $14.7 million from $8.8 million
in last year's second quarter.  Pro forma net income reflects a pro forma tax
provision for Richardson Labs, Inc. ("Richardson") for periods prior to the
acquisition of Richardson as Richardson was an S Corporation and was not
subject to corporate income taxes.  Pro forma diluted earnings per share for
the second quarter were $0.20 compared to $0.12 in the second quarter last
year.  Results for the second quarter of fiscal 1998 include expenses related
to the Richardson acquisition of approximately $2.5 million.
    Chris Nast, the Company's Chief Executive Officer, stated, "Sales growth
momentum remains strong in each of our divisions and resulted in another
outstanding record quarter.  Sales to Retailers rose 95% compared to the same
period last year, and Rexall Showcase International, the Company's Direct
Sales division, posted a strong sales gain of 61% compared to the prior year's
quarter.
    "Osteo Bi-Flex(TM) remains the third best selling nutritional supplement
in the country.  In addition, we continue to see exceptional demand for the
entire line of Sundown(R) herbals which is presently the number one selling
herbal line in the total U.S. food, drug and mass markets," Mr. Nast said.
    Operating income for the second quarter of fiscal 1998 was $22.4 million,
or 19.4% of sales, compared to operating income of $12.5 million, or 19.3% of
sales, recorded in last year's second quarter.  Acquisition related expenses
of the Richardson transaction reduced operating income as a percentage of
sales in the second quarter of fiscal 1998 by 2.2 percentage points.
    Results for the quarter ended February 28, 1998 reflect a full three month
contribution from Richardson, which was acquired by Rexall Sundown at the end
of January 1998 in a transaction structured as a pooling of interests.  In
addition, the Company's results for all prior periods have been restated to
include Richardson's results.  Mr. Nast said, "As we continue to integrate
Richardson's operations and more fully begin to realize synergies, we expect
Richardson's contribution to overall profitability to increase."
    For the six months ended February 28, 1998, net sales increased 78% to
$226.2 million from $127.0 million in the first six months of the previous
year.  Pro forma net income for the period rose 80% to $29.2 million from
$16.3 million in the first half of fiscal 1997.  Pro forma diluted earnings
per share for the most recent six month period were $0.40 compared to $0.23 in
the same period a year ago.
    Nast also announced the retirement of Dean DeSantis, the Company's Chief
Operating Officer.  "Throughout his career with the Company, Dean has
demonstrated a keen understanding of the business and has been a key
contributor to the overall success the Company now enjoys.  Operational
efficiencies have never been stronger and productivity is at its highest
level.  Our future capacity requirements have also been enhanced with the
recent start of operations at our new packaging facility, which more than
doubled our tablet manufacturing and packaging operations.  Since solidifying
his plans to leave the Company to pursue other interests, Dean has been
focused on providing a smooth and orderly transition of his responsibilities
and has strengthened operational areas with key management appointments," Nast
said.  Nast also noted that until a successor is named, he will assume the
responsibilities of Chief Operating Officer.  Dean DeSantis will continue to
serve as a Director of the Company and will be available to assist and advise
the Company on an on-going basis.
    Carl DeSantis, Chairman of the Board, said, "The Company continues to have
strong momentum and is clearly executing its strategic plan.  In this last
quarter we have completed the Richardson acquisition, and we continue to
actively pursue other acquisitions as part of our ongoing business plan.  With
continued positive trends in the vitamin and nutritional supplement industry
along with our continued focus on science-based and proprietary products, we
are well positioned to continue our leadership role in the industry."
    Rexall Sundown, Inc. develops, manufactures and distributes vitamins,
nutritional supplements and other consumer health products.  Visit the Rexall
Sundown website at http://www.rexallsundown.com.
    Forward-looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to certain risks and
uncertainties detailed in the Company's filings with the Securities and
Exchange Commission.

                    REXALL SUNDOWN, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF OPERATIONS
               (Dollars in thousands, except per share amounts)
                                 (Unaudited)

                            Three Months Ended                     %
                              February 28,                      Increase
                            1998               1997            (Decrease)
    Net sales             $115,489           $64,948              77.8%
    Cost of sales           48,159            25,690              87.5%
      Gross profit          67,330            39,258              71.5%
    Selling, general and
     administrative
     expenses               44,939            26,736              68.1%
      Operating income      22,391            12,522              78.8%
    Other income, net          961             1,347             (28.7%)
    Income before income
      tax provision         23,352            13,869              68.4%
    Income tax provision     8,384             4,936              69.9%
    Net income             $14,968            $8,933              67.6%
    Pro forma net income   $14,688            $8,780              67.3%
    Pro forma income per
      common share:
        Basic                $0.21             $0.13
        Diluted              $0.20             $0.12
    Weighted average common
      shares outstanding:
      Basic                 71,046            69,350
      Diluted               73,888            71,626

                              Six Months Ended                    %
                                February 28,                    Increase
                            1998              1997             (Decrease)
    Net sales             $226,209          $127,026              78.1%
    Cost of sales           92,354            49,801              85.4%
      Gross profit         133,855            77,225              73.3%
    Selling, general and
     administrative
     expenses               89,568            53,353              67.9%
      Operating income      44,287            23,872              85.5%
    Other income, net        2,076             1,882              10.3%
    Income before income
      tax provision         46,363            25,754              80.0%
    Income tax provision    16,190             9,190              76.2%
    Net income             $30,173           $16,564              82.2%
    Pro forma net income   $29,231           $16,255              79.8%
    Pro forma income per
      common share:
        Basic                $0.41             $0.24
        Diluted              $0.40             $0.23
    Weighted average common
      shares outstanding:
      Basic                 70,738            67,330
      Diluted               73,342            69,678

                    REXALL SUNDOWN, INC. AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEETS
                            (Dollars in thousands)
                                 (Unaudited)

                                            February 28,        August 31,
                                               1998               1997

    ASSETS
    Current assets:
      Cash and marketable securities          $91,677            $106,771
      Trade accounts receivable, net           48,058              28,494
      Inventory                                73,136              42,739
      Other current assets                     13,135              11,166
        Total current assets                  226,006             189,170
    Property, plant and equipment, net         49,946              34,373
    Other assets                               13,680              12,620

    Total assets                             $289,632            $236,163


    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities                       $51,615             $39,028
    Long-term debt and other liabilities          480                 449
    Shareholders' equity                      237,537             196,686

    Total liabilities and
      shareholders' equity                   $289,632            $236,163


SOURCE Rexall Sundown, Inc.




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    CONTACT:
    Geary Cotton, Chief Financial Officer of
    Rexall Sundown, Inc., 561-241-9400; or Karen Griffiths, General
    Information, of Lynn Sawyer-Landau, Analyst Information,
    212-661-8030, both of The Financial Relations Board
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