TV Talk Show Host and Payless Chief of Consumer Style Meets Employees, Tours
Facility, Talks to Customers in Company Support Center
TOPEKA, Kan., Oct. 15 /PRNewswire/ -- Payless' Chief of Consumer Style,
Star Jones, Co-Host on ABC's The View, paid a visit to the Payless ShoeSource
corporate headquarters yesterday and came away with a better understanding of
what it takes to be the largest shoe retailer in North America.
(Photo: http://www.newscom.com/cgi-bin/prnh/20021015/CGTU064 )
"Payless ShoeSource is astounding," said Star. "Lots of people don't
realize this, but this company puts more footwear fashion on people's feet
than any other retailer or designer out there, and it takes remarkable people
and a highly efficient organization to do this and do it well. As Payless'
chief of consumer style, it was important for me to have firsthand knowledge
of the people and operations behind this business, and after yesterday's trip
to the company's headquarters, I am truly impressed. Payless ShoeSource is a
fashion-forward footwear tour de force."
Star's day began with an all-employee meeting where she addressed the
audience, answered questions and held a photo session. The rest of the day
she met with associates in key functional areas of the organization. Star
also toured the sophisticated Payless business operations, which included
making a stop at the Customer Support Center, which handles daily calls from
customers and sales associates and is a key piece of Payless' leading customer
management program. There, Star surprised several callers by personally
responding to their inquiries on such topics as payless.com and the fall
collection. As well, she took calls from several sales associates and got
them excited about new products soon to arrive in stores.
"Star is more than our ad spokesperson," said John Haugh, chief marketing
officer and senior vice president of business development for Payless
ShoeSource. "As our chief of consumer style, she is our consumer
ambassador -- our voice to consumers about the New Payless, as well as a
significant voice from consumers back into the company. People stop her all
the time on the street and give her feedback on Payless. She takes her role
seriously and always delivers that input back to Payless in a timely fashion.
We know Star shops our stores and loves to wear our product, but in her role,
it's just as important that she have a solid understanding of our business,
our operations, our culture. That's what yesterday's visit was about."
This past Sunday, Star also visited Payless ShoeSource stores in the
Kansas City area, getting to know sales associates, and meeting with and
taking input from shoppers on the fall collection and future seasonal lines
from Payless.
Payless ShoeSource, Inc. is North America's largest family footwear
retailer. The company operates a total of 4,964 stores offering quality
footwear and accessories at affordable prices. In addition, customers can buy
shoes over the Internet through Payless.com(SM) at http://www.payless.com .
Payless, Payless ShoeSource and Payless.com are registered trade and
service marks of Payless ShoeSource Worldwide, Inc.
SOURCE Payless ShoeSource, Inc.
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Related links: http://www.payless.com
Photo Notes: NewsCom: http://www.newscom.com/cgi-bin/prnh/20021015/CGTU064 AP Archive: http://photoarchive.ap.org PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
CONTACT: Mardi Larson for Payless ShoeSource, +1-612-928-0202, mardilarson@aol.com
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