Coupon Usage Rising as Consumers Grapple with Financial Crisis and Economy

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Coupon Usage Rising as Consumers Grapple with Financial Crisis and Economy

    Mambo Sprouts Marketing Survey Reveals 46% of Natural and Organic
Shoppers Using More Grocery Coupons

    COLLINGSWOOD, N.J., Oct. 15 /PRNewswire/ -- In a consumer buying survey
launched during the financial crisis' first record market drop, nine in ten
consumers (91%) reported paying more attention to everyday spending using
grocery coupons to help manage finances during this economic crisis.

    Launched on September 29, the survey by Mambo Sprouts Marketing
(http://www.mambosprouts.com) gauged coupon use among natural and organic product
consumers during the 2008 economic crisis. The survey launch coincided with
a then-record 700 point drop in the Dow.

    Grocery coupon usage was very high with virtually all respondents (99%)
using coupons, 7 in 10 (70%) reporting regular coupon redemption. While one
in two (51%) continued historic high coupon levels, a significant number of
consumers (46%) reported increased usage. On average, natural and organic
consumers used about six to nine coupons per week, spending about $75 - $99
per week on groceries and saved about $8.00 per shopping trip-representing
a savings of about 10% off of their weekly grocery bills.

    The most commonly used sources for coupons were in-store programs
(95%), coupons by mail (84%), and newspapers (84%). Three in four (76%)
used online printable coupons (76%), while only 1 in 10 used cell phone
coupons (9%). Mailed coupons were preferred to printable online coupons by
two to one (72% vs. 37%).

    Six in ten or more natural product shoppers felt like "smart shoppers"
using coupon deals (76%), often tried new brands or products with coupons
(62%) and considered coupons when planning their grocery shopping (61%).
More than 1 in 2 would use more coupons if they were offered for natural
and organic brands vs. more conventional brands (56%).

    The Mambo Sprouts survey focused on grocery coupon use in tough
economic times. The online survey was issued in September 29, 2008 and
completed by 1,080 natural and organic consumers. The survey was fielded by
Mambo Sprouts Marketing, a leader in natural and organic product marketing
and promotions.

    Contact: Lisa Lazarczyk, laz PR, lisa@lazpr.com, 1-781-646-0667

SOURCE Mambo Sprouts Marketing

http://www.mambosprouts.com
CONTACT:
Lisa Lazarczyk, laz PR, +1-781-646-0667,
lisa@lazpr.com