New Contract Continues Direct-to-Patient Newsletter Distribution Through 2007
ST. PETERSBURG, Fla., Oct. 16 /PRNewswire-FirstCall/ -- Catalina Health
Resource (CHR), healthcare subsidiary of Catalina Marketing (NYSE: POS) and
the leading provider of meaningful health information, announced today it has
signed a four-year contract extension with Walgreens, the nation's largest and
fastest growing retail drugstore chain. Through the agreement, Walgreens will
continue to distribute direct-to-patient communications through 2007.
Walgreens plans to grow by approximately 450 stores per year, and will
continue to install CHR's proprietary software in those additional stores.
Providing targeted communications based on the National Drug Code number
(NDC), the software creates personalized newsletters that are delivered with
the patient's prescription at point-of-sale.
The newsletters are designed to communicate behavior-based health
information that is consistent with a specific patient's prescription profile.
Newsletters include information about the customer's prescription, health
articles related to the medication or condition being treated and promotional
messages. Catalina Health Resource has been a trusted patient-communication
resource for retail pharmacies nationwide, 19 of the top 20 pharmaceutical
manufacturers, and the Food and Drug Administration for nearly a decade.
Headquartered in St. Louis, Catalina Health Resource is the healthcare
subsidiary of Catalina Marketing Corporation. Catalina Health Resource is the
nation's leading provider of customized, meaningful health information.
Catalina Health Resource delivers information when and where patients need it
most through a variety of products and services available at retail pharmacies
and at home. Catalina Health Resource helps connect patients and pharmacists,
and works to improve patient health by encouraging communication and
facilitating on-going health education. The company maintains and ensures
rigorous privacy and confidentiality policies. To learn more, visit
http://www.catalinahealthresource.com .
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct-to-patient information and market
research services.
Walgreen Co. is the nation's largest drugstore chain with fiscal 2003
sales of $32.5 billion. The company operates 4,229 stores in 44 states and
Puerto Rico, in addition to Walgreens Health Initiatives, which provides mail
service prescriptions, pharmacy benefits management and other clinical
services.
CONTACT: Kim Gamel
Director, Marketing Communications Catalina Health Resource
314-613-3520
kim.gamel@catalinamarketing.com
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Kim Gamel, Director of Marketing
Communications for Catalina Health Resource, +1-314-613-3520, or
email, kim.gamel@catalinamarketing.com
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