Study finds DI press bridges the profitability and capability gap between
digital toner and conventional offset presses
HUDSON, N.H., Oct. 16 /PRNewswire-FirstCall/ -- Presstek, Inc. (Nasdaq:
PRST), the leading manufacturer and marketer of digital offset printing
solutions, today announced that an independent study conducted by
InfoTrends, Inc., the industry's leading worldwide market research and
strategic consulting firm, concluded that Presstek DI printing services can
bridge the profitability gap between toner-based and conventional offset
printing. Eighty percent of survey respondents indicated that Presstek DI
presses allowed them to increase their businesses by bringing in new
customers based on the capabilities delivered by DI digital offset printing
services.
"Our customers consistently tell us that DI presses play a significant
role in making their businesses more capable, profitable and competitive,"
said Kathy McHugh, Presstek's Chief Marketing Officer. "We are pleased that
the InfoTrends study has validated this fact. During a time when print
service providers are looking for solutions that can help them economically
target the fastest growing segments of the print market, it is important
for them to hear that they can reap significant competitive benefits by
adding a Presstek DI press to their operations."
Key findings from the report include:
-- Makeready on a DI press is significantly faster than conventional
offset.
-- The "sweet spot" for DI printing is in the range of 500 to 20,000
finished press sheets, making DI printing services the ideal solution for
profitably filling the gap that exists between toner-based and conventional
offset.
-- 80% of respondents indicated that Presstek DI printing services
allowed them to increase their business by winning new customers.
-- DI printing revenue is expected to reach 44% of total printing
revenue over the next two years for these respondents' businesses.
-- Respondents with multiple print technologies indicated that Presstek
DI presses are more profitable than their conventional offset and digital
color toner devices.
"Respondents also reported that volumes for DI press and toner-based
printing are increasing, while conventional offset volumes are declining,"
added McHugh. "With 80% of the print buyers demanding four-color printing
in quantities of 5,000 impressions or less, Presstek DI customer sites are
using their DI press as a tool to maintain and grow their print businesses
by economically capturing this growth market, while also satisfying the
accompanying demand for higher quality and faster turnaround times."
"Our Presstek DI Printing survey found that there is a strong
correlation between growth, profitability, and the acquisition of a
Presstek DI press," states Steve Adoniou, Associate Director for
InfoTrends. "Our research also indicated that print volume on these presses
is increasing, which suggests that printers are building their businesses
around their DI press."
The full study can be downloaded by visiting http://www.presstek.com. Presstek
will be demonstrating its line of DI presses at Graph Expo in Booth 2811.
The show is scheduled for October 26th through 29th at McCormick Place
South in Chicago, Illinois.
About Presstek
Presstek, Inc. is the leading manufacturer and marketer of high tech
digital imaging solutions to the graphic arts and laser imaging markets.
Presstek's patented DI(R), CTP and plate products provide a streamlined
workflow in a chemistry-free environment, thereby reducing printing cycle
time and lowering production costs. Presstek solutions are designed to make
it easier for printers to cost effectively meet increasing customer demand
for high-quality, shorter print runs and faster turnaround while providing
improved profit margins. Presstek subsidiary, Lasertel, Inc., manufactures
semiconductor laser diodes for Presstek's and external customers'
applications. For more information visit http://www.presstek.com, or call
603-595-7000 (1-603-594-8585, x 3599 from outside the United States) or
email: info@presstek.com.
DI is a registered trademark of Presstek, Inc.
Contacts
Investor Relations Trade Relations
Kathleen Makrakis Betty LaBaugh
Director of Investor Relations Public Relations Manager
203-485-7534, ext. 1432 603-594-8585, ext. 3441
kmakrakis@presstek.com blabaugh@presstek.com
SOURCE Presstek, Inc.
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Related links:
http://www.presstek.com
CONTACT:
Kathleen Makrakis, Director of Investor
Relations, +1-203-485-7534, ext. 1432, kmakrakis@presstek.com, or
Betty LaBaugh, Public Relations Manager, +1-603-594-8585, ext.
3441, blabaugh@presstek.com, both of Presstek, Inc.
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