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Mattel Reports Third Quarter 2005 Financial Results

     Third Quarter Highlights

     *  Worldwide net sales flat with the prior year;

     *  Domestic gross sales down 4 percent and international gross sales up 5
        percent;

     *  Worldwide gross sales for core brands: Barbie(R) down 18 percent; Hot
        Wheels(R) up 8 percent; Core Fisher-Price(R) flat and American Girl(R)
        brands up 12 percent;

     *  Gross margin decreased 210 basis points of net sales; SG&A increased
        100 basis points of net sales;

     *  Operating income as a percentage of net sales was 18.5 percent, down
        310 basis points; and

     *  Earnings per share of $0.55 vs. prior year of $0.61.

    EL SEGUNDO, Calif., Oct. 17 /PRNewswire-FirstCall/ -- Mattel, Inc.
(NYSE: MAT) today reported 2005 third quarter financial results.  For the
quarter, the company reported net income of $225.3 million, or $0.55 per
share, compared to last year's third quarter net income of $255.8 million, or
$0.61 per share.
    "Third quarter results are disappointing as sales increases in much of our
portfolio were offset by declines in the Barbie(R) brand.  Overall, we
continue to experience the effect of a difficult retail environment as well as
cost increases," said Robert A. Eckert, chairman and chief executive officer
of Mattel.  "I am confident, however, that our recent organizational changes
have laid a positive foundation as we continue to reinvigorate the Barbie(R)
brand and improve our processes across the organization."

    Financial Overview
    For the quarter, net sales were $1.67 billion, flat compared to last year,
and included a benefit from changes in currency exchange rates of 1 percentage
point.  On a regional basis, third quarter gross sales decreased 4 percent in
the U.S., and were up 5 percent in international markets, which included a
benefit from changes in currency exchange rates of 3 percentage points.
Operating income for the quarter was down 14 percent at $308.8 million,
primarily due to lower gross margins.
    The company's debt-to-total-capital ratio was 18.8 percent.  Consistent
with the seasonality of the company's business and its use of working capital,
the company's cash and equivalents declined by approximately $983 million
during the nine months ended September 30, 2005, compared to a decline of
approximately $822 million in the prior year period.  The primary reason for
the higher cash usage was the repayment of $150 million of 6 1/8th percent
senior notes that matured in July 2005.  Additionally, during the third
quarter of 2005, the company repurchased 0.7 million shares of its common
stock at a cost of $13.4 million.  During the third quarter of 2004, the
company did not repurchase shares of its common stock.

     Sales by Business Unit

     Mattel Brands
     For the third quarter, worldwide gross sales for the Mattel Brands
business unit were $1.0 billion, a 5 percent decrease versus the prior year's
third quarter.  Worldwide gross sales for the Barbie(R) brand were down
18 percent. Worldwide gross sales of Other Girls Brands, which includes Polly
Pocket!(TM), Little Mommy(TM), and several new brand introductions, such as
Disney Cinderella and Teen Trends(TM), were up double-digits.
    Worldwide gross sales for the Wheels category, which includes the Hot
Wheels(R), Matchbox(R) and Tyco(R) R/C brands, were up 4 percent, primarily
driven by higher sales of Hot Wheels(R).  Worldwide gross sales for the
Entertainment business, which includes Games and Puzzles, were down 7 percent
for the quarter, primarily driven by sales declines in the Yu-Gi-Oh!(TM)
property and JuiceBox(TM), while sales of the Batman(TM) property were higher.

    Fisher-Price(R) Brands
    Third quarter worldwide gross sales for the Fisher-Price(R) Brands
business unit, which includes the Fisher-Price(R), Little People(R), Rescue
Heroes(R) and Power Wheels(R) brands, were $727.4 million, a 6 percent
increase versus the prior year's third quarter.  The increase reflects the
strong growth in Fisher-Price(R) Friends worldwide and Core Fisher-Price(R) in
international markets.

    American Girl(R) Brands
    Third quarter gross sales for the American Girl(R) Brands business unit,
which offers American Girl(R) branded products direct to consumers, were
$69.1 million, up 12 percent from the prior year, primarily driven by the
continued success of the new American Girl Today(R) doll and strong
performance of the American Girl(R) retail stores.

    Live Webcast
    Mattel will webcast its 2005 third quarter earnings conference call at
8 a.m. Eastern time (5 a.m. Pacific time) today.  The conference call will be
webcast on the "Investors & Media" section of the company's corporate Web
site, http://www.mattel.com.  To listen to the live call, log on to the Web site at
least 15 minutes early to register, download and install any necessary audio
software.  An archive of the webcast will be available on the company's Web
site for 90 days and may be accessed beginning two hours after the completion
of the live call.   A telephonic replay of the call will be available
beginning at 11 a.m. Eastern time (8 a.m. Pacific time) the morning of the
call, until Tuesday, October 18th, 2005 at midnight Eastern time
(9 p.m. Pacific time) and may be accessed by dialing + (719) 457-0820. The
passcode is 9578764.

    Information required by Securities and Exchange Commission Regulation G,
regarding non-GAAP financial measures, as well as other financial and
statistical information, will be available at the time of the webcast on the
"Investors & Media" section of http://www.mattel.com, under the sub-headings
"Financial Information" -- "Earnings Releases."

    About Mattel
    Mattel, Inc., (NYSE: MAT), (http://www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever introduced.   The Mattel family
is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R),
American Girl(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands
(http://www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines.  With
worldwide headquarters in El Segundo, Calif., Mattel employs more than
25,000 people in 42 countries and sells products in more than 150 nations
throughout the world.  The Mattel vision is to be the world's premier toy
brands -- today and tomorrow.

    Note: Forward-looking statements with respect to the financial condition,
results of operations and business of the company are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those set forth in such statements. These include without limitation: the
company's dependence on the timely development, manufacture, introduction and
customer acceptance of new products; the seasonality of the toy business;
customer concentration and pricing; significant changes in buying and payment
patterns of major customers, including as a result of bankruptcy and store
closures; adverse changes in general economic conditions in the U.S. and
internationally, including adverse changes in the retail environment,
employment and the stock market; order predictability and supply chain
management; the impact of competition, including from private label toys, on
revenues and margins; the supply and cost of raw materials (including oil and
resin prices), components, employee benefits and various services; the effect
of currency exchange rate fluctuations on reportable income; risks associated
with acquisitions and mergers; the possibility of product recalls and related
costs; risks associated with foreign operations; negative results of
litigation, governmental proceedings or environmental matters; changes in laws
and regulations; possible work stoppages, slowdowns or strikes; possible
outbreaks of SARS, bird flu or other diseases; political developments and the
threat or occurrence of war or terrorist acts; the possibility of catastrophic
events; the inherent risk of new initiatives; and other risks and
uncertainties as may be detailed from time to time in the company's public
announcements and SEC filings.  This release contains forward-looking
statements about the impact of recent organizational changes, reinvigoration
of the Barbie(R) brand and improvement of processes across the organization.
Mattel does not update forward-looking statements and expressly disclaims any
obligation to do so.



     MATTEL, INC. AND SUBSIDIARIES                                  EXHIBIT I
     CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

                                    For the Three Months Ended September 30,
     (In millions, except            2005                2004
      per share and percentage           % Net              % Net     Yr/Yr
      information)              $ Amt     Sales     $ Amt    Sales  % Change

     Net Sales                $1,666.1            $1,667.5              0%
      Cost of sales              904.8     54.3%     870.8    52.2%     4%

     Gross Profit                761.3     45.7%     796.7    47.8%    -4%
      Advertising and
       promotion expenses        191.6     11.5%     192.1    11.5%     0%
      Other selling and
       administrative expenses   260.9     15.7%     243.7    14.7%     7%

     Operating Income            308.8     18.5%     360.9    21.6%   -14%
      Interest expense            16.8      1.0%      20.8     1.3%   -19%
      Interest (income)           (4.3)    -0.3%      (5.2)   -0.3%   -18%
      Other non-operating
       (income), net             (15.0)               (5.8)

     Income Before
      Income Taxes               311.3     18.7%     351.1    21.1%   -11%
      Provision for
       income taxes               86.0                95.3

     Net Income                 $225.3     13.5%    $255.8    15.3%   -12%

     EPS - Basic                 $0.56               $0.62

     Average Number of Common
      Shares Outstanding -
      Basic                      403.7               414.6

    EPS - Diluted                $0.55               $0.61

    Average Number of Common
      and Common Equivalent
      Shares Outstanding -
      Diluted                    407.2               418.0



                                    For the Nine Months Ended September 30,
    (In millions, except             2005                2004
      per share and percentage            % Net               % Net    Yr/Yr
      information)              $ Amt      Sales    $ Amt     Sales  % Change

     Net Sales                $3,336.1            $3,252.4              3%
      Cost of sales            1,844.0     55.3%   1,737.7    53.4%     6%

     Gross Profit              1,492.1     44.7%   1,514.7    46.6%    -1%
      Advertising and
       promotion expenses        372.4     11.2%     363.9    11.2%     2%
      Other selling and
       administrative expenses   776.8     23.2%     734.0    22.6%     6%

     Operating Income            342.9     10.3%     416.8    12.8%   -18%
      Interest expense            54.0      1.6%      52.5     1.6%     3%
      Interest (income)          (28.7)    -0.9%     (14.3)   -0.4%   102%
      Other non-operating
       (income), net             (28.7)              (17.4)

     Income Before
      Income Taxes               346.3     10.4%     396.0    12.2%   -13%
       Provision for
        income taxes             208.4               107.6

     Net Income                 $137.9      4.1%    $288.4     8.9%   -52%

     EPS - Basic                 $0.34               $0.69

     Average Number of Common
      Shares Outstanding -
      Basic                      409.8               420.6

     EPS - Diluted               $0.33               $0.68

     Average Number of Common
      and Common Equivalent
      Shares Outstanding -
      Diluted                    413.9               424.4



     MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT II
     WORLDWIDE GROSS SALES INFORMATION (Unaudited)

                                      Three Months Ended September 30,
     (In millions, except percentage     2005                2004
      information)

      Worldwide Gross Sales:
      Mattel Brands                    $1,005.0           $1,060.9
        % Change                                    -5%                -9%
        Pos./(Neg.) Impact of
         Currency (in % pts)                          2                  2

      Fisher-Price Brands                 727.4              683.1
        % Change                                     6%                 7%
        Pos./(Neg.) Impact of
         Currency (in % pts)                          0                  2

      American Girl Brands                 69.1               61.4
        % Change                                    12%                 9%

      Other                                 3.5                0.2

      Gross Sales                      $1,805.0           $1,805.6
        % Change                                     0%                -3%
        Pos./(Neg.) Impact of
         Currency (in % pts)                          1                  2


      Reconciliation of GAAP to
       Non-GAAP Financial Measure:
      Gross Sales                      $1,805.0           $1,805.6
      Sales Adjustments                  (138.9)            (138.1)

      Net Sales                        $1,666.1           $1,667.5
        % Change                                     0%                -2%
        Pos./(Neg.) Impact of
         Currency (in % pts)                          1                  2



                                      Nine Months Ended September 30,
     (In millions, except percentage    2005                2004
          information)

      Worldwide Gross Sales:
      Mattel Brands                    $2,083.2           $2,106.3
        % Change                                    -1%                -4%
        Pos./(Neg.) Impact of
         Currency (in % pts)                          2                  3

      Fisher-Price Brands               1,329.1            1,261.7
        % Change                                     5%                 8%
        Pos./(Neg.) Impact of
         Currency (in % pts)                          1                  2

      American Girl Brands                195.5              164.7
        % Change                                    19%                14%

      Other                                12.1                5.8

      Gross Sales                      $3,619.9           $3,538.5
        % Change                                     2%                 1%
        Pos./(Neg.) Impact of
         Currency (in % pts)                          1                  3

      Reconciliation of GAAP to
       Non-GAAP Financial Measure:
      Gross Sales                      $3,619.9           $3,538.5
      Sales Adjustments                  (283.8)            (286.1)

      Net Sales                        $3,336.1           $3,252.4
        % Change                                     3%                 1%
        Pos./(Neg.) Impact of
         Currency (in % pts)                          2                  2



     MATTEL, INC. AND SUBSIDIARIES                              EXHIBIT III
     CONDENSED CONSOLIDATED BALANCE SHEETS

                                             At September 30,
                                             2005        2004     At Dec. 31,
    (In millions)                         (Unaudited) (Unaudited)     2004

    Assets
       Cash and equivalents                  $173.8      $331.1    $1,156.8
       Accounts receivable, net             1,262.4     1,220.5       759.0
       Inventories                            725.9       666.5       418.6
       Prepaid expenses and other
        current assets                        264.7       287.5       302.8
          Total current assets              2,426.8     2,505.6     2,637.2

       Property, plant and equipment,
        net                                   538.2       596.9       586.5
       Other noncurrent assets              1,436.5     1,410.3     1,532.8
          Total Assets                     $4,401.5    $4,512.8    $4,756.5

    Liabilities and Stockholders' Equity
       Short-term borrowings                  $89.3       $89.2       $29.0
       Current portion of long-term debt       88.4       191.0       189.1
       Accounts payable and accrued
        liabilities                         1,069.2     1,060.8     1,229.2
       Income taxes payable                   262.4       240.9       279.9
          Total current liabilities         1,509.3     1,581.9     1,727.2

       Long-term debt                         350.0       438.4       400.0
       Other noncurrent liabilities           259.4       244.5       243.5
       Stockholders' equity                 2,282.8     2,248.0     2,385.8
          Total Liabilities and
           Stockholders' Equity            $4,401.5    $4,512.8    $4,756.5



    SUPPLEMENTAL BALANCE SHEET AND CASH
     FLOW DATA (Unaudited)

                                              At September 30,
    (In millions, except days and             2005        2004
     percentage information)

    Key Balance Sheet Data:
    Accounts Receivable, Net
          Days of Sales Outstanding
           (DSO)                                 68          66

    Inventories
          Days of Supply (DOS)                   67          64

    Total Debt Outstanding                   $527.7      $718.6
          Total Debt-to-Total Capital
           Ratio                              18.8%       24.2%


                                              Nine Months Ended
                                                September 30,
    (In millions)                            2005 (a)      2004

    Condensed Cash Flow Data:
    Cash Flows (Used For) Operating
     Activities                               $(629)      $(549)

    Cash Flows (Used For) Investing
     Activities                                 (38)        (85)

    Cash Flows (Used For) Financing
     Activities and Other                      (316)       (188)

    (Decrease) in Cash and Equivalents        $(983)      $(822)

    (a) Amounts shown are preliminary estimates.  Actual amounts will be
        reported in Mattel's Quarterly Report on Form 10-Q for the quarter
        ended September 30, 2005.



SOURCE Mattel, Inc.




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  • http://www.mattel.com
    Company News On-Call:
  • http://www.prnewswire.com/comp/540363.html
    CONTACT:
    News Media, Lisa Marie Bongiovanni,
    +1-310-252-3524, LisaMarie.Bongiovanni@mattel.com, or Securities
    Analysts, Joleen Jackson, +1-310-252-2702,
    Joleen.Jackson@mattel.com, both of Mattel, Inc.