Canada's Largest Telephone Directories Publisher Relies on HBX Analytics to
Deliver Campaign Analysis to Hundreds of Advertisers
SAN DIEGO, Oct. 17 /PRNewswire-FirstCall/ -- WebSideStory(R)
(Nasdaq: WSSI), a leading provider of on-demand digital marketing
applications, today announced that YellowPages.ca(TM), owned by Yellow Pages
Group, Canada's largest telephone directories publisher, is using its
award-winning web analytics service to help build strong online advertiser
loyalty and increase sales. HBX Analytics has enabled YellowPages.ca
(http://www.yellowpages.ca) to deliver accurate campaign metrics to more than 1,000
major advertisers across Canada, including Sears, Air Canada, Hertz, Chrysler,
Toyota, and Hilton Canada hotels. These advertisers are looking for detailed
analysis of how their online ads and listings are performing. By deploying
HBX, Yellow Pages Group has greatly simplified the process of delivering this
important information to its biggest customers. Company officials estimate
the service has more than paid for itself in a short period of time.
"Advertisers expect to receive their HBX campaign reports on a regular,
timely basis," said Laurent Elkaim, Director of Product Management for
YellowPages.ca, which generates more than 35 million page views each month.
"They rely on it to validate their advertising spend and better understand
their return on investment. HBX has helped us increase advertiser loyalty."
Yellow Pages Group deployed HBX on YellowPages.ca as part of an aggressive
campaign to increase the proportion of online revenue versus total revenue.
Yellow Pages Group also uses the service to help sell more ads. Yellow Pages'
sales staff is able to show potential advertisers the number of searches in
their particular category (such as dry cleaning, restaurants or kitchen
cabinets) to create more value for their product. This has become an
important part of their online sales efforts. Yellow Pages Group also uses
HBX to deliver executive dashboard reports to all senior management, giving
them quick insight into the performance of their online channel.
"As the leader in its market, Yellow Pages Group understands the
importance of web analytics in meeting aggressive online business objectives,"
said Rand Schulman, Chief Marketing Officer of WebSideStory, Inc. "As Yellow
Pages is showing, web analytics can be used across the organization, from
demonstrating ROI to customers to helping create more value for the sales
team."
HBX is an award-winning, on-demand visitor analysis and reporting service
that delivers up-to-the-second information about online visitor and customer
behavior. HBX is part of WebSideStory's Active Marketing Suite(TM), the
industry's first suite of integrated, on-demand digital marketing applications
that includes web analytics, site search, web content management and keyword
bid management. For more information, please visit
http://www.websidestory.com.
About WebSideStory
Founded in 1996, WebSideStory(R) (Nasdaq: WSSI) is a leading provider of
integrated, on-demand digital marketing applications that improve online
marketing and sales. Its Active Marketing Suite(TM) consists of web
analytics, site search, web content management and keyword bid management and
is used by more than 1000 companies worldwide. WebSideStory is headquartered
in San Diego, California, and has European headquarters in Amsterdam, The
Netherlands. For more information, contact WebSideStory. Voice:
858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor,
San Diego, CA 92121. Web site: http://www.WebSideStory.com. HBX and Active
Marketing Suite are trademarks and WebSideStory is a registered trademark of
WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical
facts are forward-looking statements. You should not regard any
forward-looking statement as a representation by WebSideStory that any of its
plans will be achieved. Actual results may differ materially from those set
forth in this release due to the risks and uncertainties inherent in
WebSideStory's business including, without limitation: WebSideStory's reliance
on its Web analytics services for the majority of its revenue; Blocking or
erasing of cookies or limitations on our ability to use cookies;
WebSideStory's limited experience with digital marketing applications beyond
web analytics; the risks associated with integrating the operations and
products of Avivo Corporation with those of WebSideStory; privacy concerns and
laws or other domestic or foreign regulations that may subject WebSideStory to
litigation or limit our ability to collect and use Internet user information;
the highly competitive markets in which we operate that could make it
difficult for WebSideStory to acquire and retain customers; the risk that
WebSideStory's customers fail to renew their agreements; WebSideStory's recent
achievement of profitability and the risk that it may not maintain its
profitability; the risk that WebSideStory's services may become obsolete in a
market with rapidly changing technology and industry standards; and other
risks described in WebSideStory's Securities and Exchange Commission filings,
including WebSideStory's annual report on Form 10-K for the year ended
December 31, 2004 and quarterly report on Form 10-Q for the quarter ending
June 30, 2005. Do not place undue reliance on these forward-looking
statements which speak only as of the date of this news release. All
forward-looking statements are qualified in their entirety by this cautionary
statement, and WebSideStory undertakes no obligation to revise or update this
news release to reflect events or circumstances after the date of this news
release.
SOURCE WebSideStory
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Related links:
http://www.websidestory.com
CONTACT:
Erik Bratt of WebSideStory, Inc.,
+1-858-546-0040 ext 365, ebratt@websidestory.com
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