NEUHAUSEN AM RHEINFALL, Switzerland and LOUISVILLE, Ky., Oct. 17
/PRNewswire/ -- Card Guard AG (SWX: CARDG) and Humana Innovation Enterprises,
a subsidiary of Humana Inc. (NYSE: HUM), announced today that they have formed
Sensei Inc., a new company designed to offer personalized monitoring services
for wellness and disease management.
Sensei will be operated mainly as a wireless information platform, on
which subscribers will be able to receive personalized nutrition, weight loss
information, fitness notifications and medication reminders through their
mobile phones and/or PDA's. The company's first services are scheduled to be
available to subscribers in the first half of 2006.
"Humana's innovation, expertise in data analysis, leadership in promoting
positive behavior change and ability to engage consumers in managing their
health led us to partner with Card Guard in this exciting new venture," said
Jonathan T. Lord, M.D., senior vice president and chief innovation officer of
Humana. "Throughout the world, the negative consequences to individuals and
society of poor diet and low physical activity are increasingly being
understood. Sensei will provide a novel solution to this problem by leveraging
technology to foster better health decision-making on a consumer-friendly,
real-time basis."
Yacov Geva, Chairman and CEO of Card Guard AG added: "It is our strong
belief that new consumer-oriented, wireless applications will meet an emerging
market need, and we're pleased that Humana shares this view. Card Guard will
provide technical know-how and experience to Sensei in order to construct a
multimedia platform that answers the health, wellness and disease management
demands of 21st-century consumers around the world."
The Sensei platform will be marketed through wireless carriers, weight
loss companies, fitness centers, consumer electronic companies and web
portals. By 2007, the platform is also expected to include monitoring for
hypertension, diabetes, heart failure, stress reduction, and asthma, among
other conditions.
"Sensei is well positioned to capitalize on the vision and resources of
Humana and Card Guard to positively impact consumer behavior," said Terry
Minton, CEO of Sensei. "Engaging consumers with personalized messages and
customized content enables Sensei to be their wireless information mentor."
Sensei, Inc. is 50 percent owned by Card Guard AG and 50 percent by
Humana.
About Humana Inc.
Humana Inc., headquartered in Louisville, Kentucky, is one of the largest
publicly traded health benefits companies in the United States of America,
with approximately 7 million medical members. Humana offers a diversified
portfolio of health insurance products and related services - through
traditional and consumer-choice plans - to employer groups, government-
sponsored plans, and individuals. Over its 44-year history, Humana has
consistently seized opportunities to meet changing customer needs. Today, the
company is a leader in consumer engagement, providing guidance that leads to
lower costs and a better health plan experience throughout its diversified
customer portfolio.
http://www.humana.com
About Card Guard AG
Card Guard AG, headquartered in Neuhausen am Rheinfall, Switzerland, is a
leading company for healthcare technologies and solutions, specializing in
advanced telehealth systems and monitoring services for high-risk and
chronically ill patients, including ordinary consumers of health products and
those who are worried well. Card Guard has subsidiaries in the United States,
the Netherlands, Japan, Brazil, the United Kingdom, Switzerland and in Israel.
Among its subsidiaries, the company owns LifeWatch, a leading US-based cardiac
monitoring service provider, and Instromedix, a US-based manufacturer of
telecardiology products.
http://www.cardguard.com
THIS RELEASE DOES NOT CONSTITUTE AN OFFER OR INVITATION TO SUBSCRIBE FOR
OR PURCHASE ANY SECURITIES. THE SECURITIES OF CARD GUARD AG OR ANY OF ITS
SUBSIDIARIES HAVE NOT BEEN REGISTERED UNDER THE UNITED STATES SECURITIES LAWS
AND MAY NOT BE OFFERED, SOLD OR DELIVERED WITHIN THE UNITED STATES OR TO U.S.
PERSONS ABSENT REGISTRATION UNDER OR AN APPLICABLE EXEMPTION FROM THE
REGISTRATION REQUIREMENTS OF THE UNITED STATES SECURITIES LAWS. ANY PUBLIC
OFFERING OF SECURITIES OF CARD GUARD AG OR ANY OF ITS AFFILIATES TO BE MADE IN
THE UNITED STATES WILL BE MADE BY MEANS OF A PROSPECTUS THAT MAY BE OBTAINED
FROM CARD GUARD AG OR SUCH SUBSIDIARY AND WILL CONTAIN DETAILED INFORMATION
ABOUT THE APPLICABLE COMPANY AND ITS MANAGEMENT, AS WELL AS FINANCIAL
STATEMENTS.
SOURCE Humana Inc.
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Related links:
http://www.humana.com
http://www.cardguard.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20030425/HUMANALOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/423125.html
CONTACT:
Yacov Geva, Chairman and Chief Executive
Officer of Card Guard AG, +41-52-632-00-50, or fax,
+41-52-632-00-51, or ygeva@cardguard.com; or Tom Noland, Senior
Vice President, Corporate Communications of Humana Inc.,
+1-502-580-3674, or fax, +1-502-508-3674, or tnoland@humana.com
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