SCHAUMBURG, Ill., Oct. 17 /PRNewswire-FirstCall/ -- Motorola, Inc.
(NYSE: MOT) announced today that Kenneth C. "Casey" Keller, Jr. has been
appointed executive vice president and chief marketing officer, effective
October 23, 2006. In this role, Keller will be responsible for developing,
implementing and overseeing Motorola's global marketing efforts. Keller
will report directly to Ed Zander, Motorola's chairman and CEO.
"Casey is an innovative and experienced senior executive who brings
significant strategic marketing and global brand-building experience to
Motorola," said Zander. "He has a proven record of highly successful sales
and marketing campaigns for some of the world's most widely recognized
brands, which makes him an ideal choice for our Company. We are confident
that Casey's leadership and creativity will enable him to build upon
Motorola's legacy of innovative global marketing initiatives, helping us
further advance our vision of Seamless Mobility."
As chief marketing officer, Keller will be responsible for overseeing
corporate-wide marketing, strategy development and execution, agency
management, public relations and media outreach, internal marketing,
marketing communications (including advertising, promotions and events),
web/interactive marketing, sponsorships, entertainment and market research.
Keller most recently served as chairman and CEO of Heinz Italy, where
he led a successful turnaround and revitalization of Heinz's leading
position in Infant Feeding and Medical Food in Italy. Previously, Keller
was the chief growth officer for H.J. Heinz Company with responsibility for
defining the strategy and key initiatives to drive profitable, topline
growth and strengthening the focus and plans on the company's top brands.
Prior to that role, Keller was managing director of Heinz's U.S. Ketchup,
Condiments & Sauces (KC&S) business and Global Category Leader, Sauces &
Condiments. He led the KC&S business through a period of strong growth
including building Heinz Ketchup's share +10 points. In 2001, Keller was
named Grand Marketer of the Year by Brandweek magazine for the turnaround
and growth of Heinz Ketchup.
Prior to Heinz, Keller spent almost ten years at the Procter & Gamble
Company, where he was responsible for Pringles, Duncan Hines and other
leading consumer brands. As Director of Marketing and Global Development
for the Snacks category, Keller managed the Pringles brand during worldwide
expansion into over 40 countries and built Pringles into the
fastest-growing P&G brand at that time.
Keller received a Bachelor of Arts degree in Economics from Cornell
University and a Master's degree in Business Administration from Harvard
Business School.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of Seamless
Mobility, the people of Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information, and
entertainment that you want and need. We do this by designing and
delivering "must have" products, "must do" experiences and powerful
networks -- along with a full complement of support services. A Fortune 100
company with global presence and impact, Motorola had sales of US $35.3
billion in 2005. For more information about our company, our people and our
innovations, please visit http://www.motorola.com .
SOURCE Motorola, Inc.
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Related links:
http://www.motorola.com
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CONTACT:
Jennifer Erickson of Motorola, Inc.,
+1-847-435-5320, Jennifer.Erickson@motorola.com
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