EXPERIENCES SHARP GROWTH IN UNIQUE VISITORS AND USER ENGAGEMENT
FOLLOWING ONLINE CAMPAIGN '08 COVERAGE
Nielsen NetRatings Report Finds 57% Year-over-Year Increase in Unique
Visitors for Month of September
NEW YORK, Oct. 17 /PRNewswire-FirstCall/ -- Capitalizing on the
tremendous interest in the 2008 presidential campaign, CBSNews.com today
announced sharp increases in unique visitor and user engagement according
to the latest Nielsen NetRatings report (September 2008, U.S. Data). CBS
News has experienced a 38% month-over-month increase in unique visitors and
a 57% month-over-month increase in visits. Also, CBSNews.com saw a
significant 129% year-over-year increase in visits to the site, and a 57%
year-over-year increase in unique visitors, along with a 96% year-over-year
increase in page views.
CBS News also announced today Katie Couric will anchor an additional
live Webcast on Election Night, November 4th, which will commence
immediately following CBS News' live broadcast coverage of the election
results and once again incorporate questions from the online audience
received before and during the Webcast.
"This report underscores the success we've achieved by collaborating
with CBS and CNET (http://www.cnet.com) to provide a unique platform where Katie
Couric and the CBS News political team, along with the online audience can
interact and stay informed on election issues," said Joe Gillespie,
Executive Vice President, CBS Interactive. "Our online coverage of the
presidential campaign is highly complementary to the CBS News broadcast
coverage, providing viewers a unique opportunity to continue the
'conversation' and dig deeper into the issues that matter most during an
election that has seen intense interest from the public."
Over the past month and half, CBSNews.com has produced a total of 11
live Webcasts, including following the Democratic and Republican National
Convention primetime coverage, the Vice Presidential debate, and the three
Presidential debates. Anchored by Couric, the Webcasts begin online on
CBSNews.com and CNET.com immediately after CBS News' broadcast coverage
concludes. The Webcasts last approximately 30-45 minutes and feature
interviews, special guests, real-time reaction from uncommitted voters, and
extended analysis from the CBS News political team, which also responds to
viewer questions submitted online before and during the webcast.
The Webcasts during the Democratic and Republican National Conventions,
as well as all four debates, will remain available for on-demand viewing at
CBSNews.com, CNETTV.com, and CBS Mobile News and will also be distributed
to CBS Audience Network partners. The webcasts will also be fed to and
promoted by CBS Television Stations, and fed to CBS Radio News affiliates
for insertion into their own programming or for podcasting.
About CBS News
The CBS News Division operates a worldwide news organization serving
the CBS Television and Radio Networks and CBSNews.com with regularly
scheduled news and public affairs programming -- including, among others,
the CBS EVENING NEWS, THE EARLY SHOW, 60 MINUTES, 48 HOURS MYSTERY, FACE
THE NATION and SUNDAY MORNING -- and special reports on breaking news. The
division maintains 18 news bureaus and offices in the United States and
abroad in addition to its world headquarters in New York.
About CNET
CNET (http://www.cnet.com) is where people go to discover the latest in tech
and consumer electronics. Driven by a trusted voice and a passionate
community, CNET creates an open environment for people to find and use the
best products to fit their lifestyle. The powerful combination of CNET's
award-winning news, lab-tested product reviews, safe and spyware-free
downloads, and user-generated content give people information and
inspiration to live and thrive in today's digital world.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online
content network for information and entertainment. Its portfolio of leading
brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET,
and Last.fm span popular categories like technology, entertainment, sports,
news, and business. With more than 150 million people visiting its
properties each month, CBS Interactive is a top 10 Web property globally.
SOURCE CBSNews.com
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Related links:
http://www.cnet.com
http://www.prnewswire.com/comp/965075.html
CONTACT:
CONTACT: Leigh Farris of CBS News,
+1-212-975-2888, farrisl@cbsnews.com; or Jenifer Concepcion of
CBS Interactive, +1-415-344-2441, jenifer.concepcion@cbs.com
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