E.piphany to Improve Multi-channel Customer Service Across Rank's
Three Million Customers
SAN MATEO, Calif., Oct. 18 /PRNewswire/ -- E.piphany (Nasdaq: EPNY), a
leader in Customer Relationship Management (CRM), today announced that Rank
Group Gaming Division, one of the UK's leading leisure and entertainment
companies, has selected E.piphany to help provide its customers with the best
possible service. The implementation of E.piphany's CRM solution will benefit
Rank's Mecca Bingo, Grosvenor Casinos and forthcoming online gaming businesses
that will use the software to improve customer insight and share customer
intelligence across existing and potential customer data sources. E.piphany
will bolster Rank's CRM strategy, enhancing the company's sales, marketing and
service efforts by providing a multi-channel, single view of the customer.
Rank selected E.piphany for its ability to handle the diverse customer
relationship needs across its entire business structure. Rank's goal is to
provide improved customer service across its three million customers through
its physical establishments, web, email, direct mail and phone touch points,
and to maximize the gaming opportunities for its existing customers. The
intelligence captured by the software will enable Rank to better service its
customers and offer its traditional audience new opportunities through its
online gaming portal and other business channels.
Andrew Dorehill, IT director, Rank Group Gaming Division, commented: "As
a company we want to maximize our relationship with the customer in order to
provide them with the best service possible. E.piphany easily integrates with
our existing systems, enabling us to enhance our customer intelligence by
sharing information across our business. The gaming market is changing,
making it even more important to provide the best service to our existing and
potential customers."
Adrian Reynolds, UK VP and general manager at E.piphany, added, "This is
another significant deal for E.piphany in the UK. We were able to offer Rank
the best solution available to them with E.piphany E.5, and we are confident
they will see excellent results."
About Rank
Already one of the UK's leading leisure and entertainment companies, Rank
employs over 40,000 people based mainly in the UK, North America and mainland
Europe. We are proud to own some of Britain's best-known brands, as well as
the globally recognised Hard Rock. Since the 1930's Rank has been synonymous
with entertainment.
Over the last two years, we have undertaken extensive reorganisation,
rationalising our operation to concentrate on key businesses and markets,
exploiting the power of our brands and developing a dynamic and
entrepreneurial management culture throughout the Group.
From this sound basis we will continue to build our business, sharing
information and skills across the Group, and anticipating and meeting the
needs of our customers.
About E.piphany
E.piphany is a leading provider of next-generation customer relationship
management software for the Customer Economy. By providing an integrated
suite of software solutions, the E.piphany E.5(TM) solution blends web-based
analytic and operational CRM to unify all inbound and outbound marketing,
sales and service customer interactions. E.piphany E.5 enables a single,
enterprise-wide view of each customer to help global businesses better
understand and proactively serve customers in real time. With worldwide
headquarters in San Mateo, California, E.piphany has regional operations and
offices throughout North America, Europe and Asia Pacific.
NOTE: E.piphany, E.5 and the E.piphany logo are trademarks of E.piphany,
Inc.
SOURCE E.piphany, Inc.
 back to top
Related links:
http://www.epiphany.com
CONTACT:
Kim Stocks of E.piphany, Inc.,
+1-650-356-5863, or kstocks@epiphany.com; or Jeremy Merckel or
Dan Halliwell, both of Bite Communications, 020 8741 1123, or
epiphany@bitecomm.co.uk, for E.piphany, Inc.; or Andy Dorehill of
Rank Group Gaming Division, 01628 504240
|
