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E*TRADE FINANCIAL Corporation Raises 2004 Guidance and Reports Q3 Earnings of $0.21 Per Share

    * Reported third quarter earnings of $0.21 per share on net income of
      $79.3 million
    * Raised 2004 GAAP earnings guidance for the third consecutive quarter to
      between $0.92 and $0.97 per share from $0.87 to $0.97 per share
    * Reported Total Daily Average Revenue Trades of 97,400 in Q3, a decrease
      of 24 percent quarter over quarter and 27 percent year over year
    * Improved bank spread to 213 basis points from 205 basis points in Q204
      and 133 basis points in Q303

    NEW YORK, Oct. 18 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today announced results for its third quarter ended September 30,
2004, reporting net income of $79.3 million, or $0.21 per diluted share,
compared to net income of $61.4 million, or $0.17 per share, in the same
quarter a year ago.  Net revenues totaled $337.1 million, a 13 percent decline
over the year ago period.
    The Company raised the lower end of its 2004 GAAP earnings guidance,
thereby narrowing the range to between $0.92 and $0.97 per share from between
$0.87 and $0.97 per share.  Based on the $0.75 per share the Company earned
through the third quarter, including a $0.07 gain on the sale of E*TRADE
Access in the second quarter, the revised guidance implies a fourth quarter
earnings range of between $0.17 and $0.22 per share.
    "As we continue to achieve greater integration of our trading, investing,
banking and lending solutions, we are strengthening our strategic position and
increasing our competitive advantage through a differentiated value
proposition," said Mitchell H. Caplan, Chief Executive Officer, E*TRADE
FINANCIAL Corporation.  "By remaining disciplined and focused, we achieved
greater operational efficiencies and delivered strong results in the third
quarter, despite the seasonal weakness in the brokerage environment."

    Other selected highlights from the third quarter of 2004:
    * Completed back office conversion to new ADP processing platform
    * Launched comprehensive Exchange-Traded Funds Center
    * Swept an additional $800 million of brokerage customer funds to the bank
    * Remained lowest cost stock index fund provider for S&P 500 and
      International index funds
    * Repurchased $20 million in common stock at an average weighted cost of
     $11.19 per share

    "As we enter the fourth quarter, there is encouraging evidence that we may
have seen the lows in trading activity.  Total Daily Average Revenue Trades
through the first ten trading days of October equaled 114,200 -- up 17 percent
over September," said R. Jarrett Lilien, President and Chief Operating
Officer, E*TRADE FINANCIAL Corporation.  "The increase in trading activity,
combined with our ability to achieve greater integration, positions us to
create additional value for our customers and shareholders over the long-
term."
    Historical monthly metric data from January 2003 to September 2004 can be
found on the E*TRADE FINANCIAL investor relations site at
http://www.etrade.com.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provide financial services
including brokerage, banking and lending for retail, corporate and
institutional customers.  Securities products and services are offered by
E*TRADE Securities LLC (Member NASD/SIPC).  Bank and lending products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or
its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo is a registered trademark
or trademark of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

     E*TRADE FINANCIAL Media Contact
     Pam Erickson
     E*TRADE FINANCIAL Corporation
     617-296-6080
     pam.erickson@etrade.com

     E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


    FINANCIAL STATEMENTS

  C o n s o l i d a t e d    S t a t e m e n t s   o f   O p e r a t i o n s
                   (in thousands, except per share amounts)
                                 (unaudited)

                                      Three Months Ended     Nine Months Ended
                                        September 30,          September 30,
                                         2004      2003       2004       2003

      Brokerage revenues:
        Commissions                   $64,005   $92,885   $255,391   $239,553
        Principal transactions         48,212    64,174    185,088    165,024
        Other brokerage-related
         revenues                      35,600    46,285    120,555    133,450
        Brokerage interest income      42,871    36,883    127,831    106,071
        Brokerage interest expense     (4,795)   (2,442)   (12,049)    (6,832)
           Net brokerage revenues     185,893   237,785    676,816    637,266

      Banking revenues:
        Banking interest income       250,141   176,254    694,753    545,531
        Banking interest expense     (124,057) (117,481)  (357,567)  (356,768)
        Provision for loan losses      (9,145)   (7,988)   (25,701)   (26,149)
        Gain on sales of originated
         loans                         12,917    53,308     61,492    171,728
        Gain on sales of loans
         held-for-sale and
         securities, net               13,108    32,819     42,061     68,974
        Other banking-related
         revenues                       8,280    11,246     26,611     26,947
           Net banking revenues       151,244   148,158    441,649    430,263
           Total net revenues         337,137   385,943  1,118,465  1,067,529

      Expenses excluding interest:
        Compensation and benefits      87,264   105,203    286,622    294,910
        Occupancy and equipment        19,176    20,527     58,290     65,300
        Communications                 18,465    19,848     56,000     60,647
        Professional services          17,365    16,359     47,401     44,165
        Commissions, clearance and
         floor brokerage               30,894    41,429    116,747    110,125
        Advertising and market
         development                   10,232    13,966     49,059     49,366
        Servicing and other banking
         expenses                       9,129     9,335     26,579     30,603
        Fair value adjustments of
         financial derivatives           (696)      998     (2,817)    15,736
        Depreciation and
         amortization                  20,757    20,129     61,826     68,855
        Amortization of other
         intangibles                    6,271     6,988     19,967     20,359
        Facility restructuring and
         other exit charges              (231)   46,998     (1,142)   125,336
        Acquisition-related expenses       62       534        186      2,856
        Other                          18,682    29,056     65,121     81,390
           Total expenses excluding
            interest                  237,370   331,370    783,839    969,648

      Income before other income,
       income taxes and discontinued
       operations                      99,767    54,573    334,626     97,881

      Other income:
        Corporate interest income       1,698     1,478      4,755      4,981
        Corporate interest expense    (11,873)  (11,395)   (35,751)   (34,273)
        Gain on sale and impairment
         of investments                47,229    40,921    107,506     62,641
        Loss on early extinguishment
         of debt                      (18,615)       --    (22,972)        --
        Equity in income of
         investments and venture
         funds                            142     2,176      3,206      5,799
           Total other income          18,581    33,180     56,744     39,148
      Income before income taxes and
       discontinued operations        118,348    87,753    391,370    137,029
      Income tax expense               38,464    25,427    129,467     46,282
      Minority interest in
       subsidiaries                        47        43        876     (5,089)
      Income from continuing
       operations                      79,837    62,283    261,027     95,836
      Discontinued operations, net
       of tax:
        Income (loss) from
         discontinued operations         (727)     (880)    (1,781)      (264)
        Gain on disposal of
         discontinued operations          164        --      31,408        --
      Net income (loss) from
       discontinued operations           (563)     (880)    29,627       (264)
      Net income                      $79,274   $61,403   $290,654    $95,572

      Basic income per share from
       continuing operations            $0.21     $0.17      $0.71      $0.27
      Basic income (loss) per share
       from discontinued operations     (0.00)    (0.00)      0.08      (0.00)
      Basic net income per share        $0.21     $0.17      $0.79      $0.27

      Diluted income per share from
       continuing operations            $0.21     $0.17      $0.68      $0.26
      Diluted income (loss) per
       share from discontinued
       operations                       (0.00)    (0.00)      0.07      (0.00)
      Diluted net income per share      $0.21     $0.17      $0.75      $0.26

      Shares used in computation of
       per share data:
           Basic                      369,103   359,432    366,244    356,762
           Diluted (1)                380,557   371,173    411,073    364,303


  C o n s o l i d a t e d   S t a t e m e n t s   o f   O p e r a t i o n s
                   (in thousands, except per share amounts)
                                 (unaudited)

                                         Three Months Ended
                                September 30,  June 30,  September 30,
                                     2004       2004         2003
     Brokerage revenues:
       Commissions                 $64,005    $79,156      $92,885
       Principal transactions       48,212     67,447       64,174
       Other brokerage-related
        revenues                    35,600     41,798       46,285
       Brokerage interest income    42,871     43,707       36,883
       Brokerage interest expense   (4,795)    (4,134)      (2,442)
          Net brokerage revenues   185,893    227,974      237,785

     Banking revenues:
       Banking interest income     250,141    230,228      176,254
       Banking interest expense   (124,057)  (115,904)    (117,481)
       Provision for loan losses    (9,145)    (7,501)      (7,988)
       Gain on sales of
        originated loans            12,917     21,475       53,308
       Gain on sales of loans
        held-for-sale and
        securities, net             13,108     14,891       32,819
       Other banking-related
        revenues                     8,280      9,690       11,246
          Net banking revenues     151,244    152,879      148,158
          Total net revenues       337,137    380,853      385,943

     Expenses excluding
      interest:
       Compensation and benefits    87,264     99,896      105,203
       Occupancy and equipment      19,176     19,119       20,527
       Communications               18,465     18,093       19,848
       Professional services        17,365     15,672       16,359
       Commissions, clearance
        and floor brokerage         30,894     41,926       41,429
       Advertising and market
        development                 10,232     14,773       13,966
       Servicing and other
        banking expenses             9,129      8,984        9,335
       Fair value adjustments of
        financial derivatives         (696)    (2,395)         998
       Depreciation and
        amortization                20,757     20,546       20,129
       Amortization of other
        intangibles                  6,271      6,777        6,988
       Facility restructuring
        and other exit charges        (231)        48       46,998
       Acquisition-related
        expenses                        62         62          534
       Other                        18,682     21,450       29,056
          Total expenses
           excluding interest      237,370    264,951      331,370

     Income before other income,
      income taxes and
      discontinued operations       99,767    115,902       54,573

     Other income:
       Corporate interest income     1,698      1,694        1,478
       Corporate interest
        expense                    (11,873)   (12,540)     (11,395)
       Gain on sale and
        impairment of
        investments                 47,229     31,728       40,921
       Loss on early
        extinguishment of debt     (18,615)    (4,357)          --
       Equity in income of
        investments and venture
        funds                          142        462        2,176
          Total other income        18,581     16,987       33,180
     Income before income taxes
      and discontinued
      operations                   118,348    132,889       87,753
     Income tax expense             38,464     41,195       25,427
     Minority interest in
      subsidiaries                      47         89           43
     Income from continuing
      operations                    79,837     91,605       62,283
     Discontinued operations,
      net of tax:
       Income (loss) from
        discontinued operations       (727)        56         (880)
       Gain on disposal of
        discontinued operations        164     31,244           --
     Net income (loss) from
      discontinued operations         (563)    31,300         (880)
     Net income                    $79,274   $122,905      $61,403

     Basic income per share from
      continuing operations          $0.21      $0.25        $0.17
     Basic income (loss) per
      share from discontinued
      operations                     (0.00)      0.09        (0.00)
     Basic net income per share      $0.21      $0.34        $0.17

     Diluted income per share
      from continuing operations     $0.21      $0.24        $0.17
     Diluted income (loss) per
      share from discontinued
      operations                     (0.00)      0.07        (0.00)
     Diluted net income per
      share                          $0.21      $0.31        $0.17

     Shares used in computation
      of per share data:
          Basic                    369,103    365,072      359,432
          Diluted (1)              380,557    416,713      371,173


            C o n s o l i d a t e d   B a l a n c e   S h e e t s
                            (dollars in thousands)
                                 (unaudited)

                                     September 30,    June 30,   December 31,
                                           2004         2004         2003
                 ASSETS
    Cash and equivalents                 $731,370   $1,243,571     $921,364
    Cash and investments required to
     be segregated under Federal or
     other regulations                    716,643    1,362,755    1,644,605
    Brokerage receivables, net          3,686,285    3,639,541    2,297,778
    Trading securities                    651,151      776,734      832,889
    Available-for-sale mortgage-
     backed and investment securities  12,051,677   11,630,652    9,826,940
    Other investments                      41,431       51,043       49,272
    Loans receivable, net              10,307,413    9,557,278    8,130,906
    Loans held-for-sale, net              597,875      446,297    1,000,487
    Property and equipment, net           287,111      284,146      287,097
    Goodwill                              408,187      392,520      392,845
    Other intangibles, net                125,130      115,444      126,032
    Net assets from discontinued
     operations                                --        6,899       47,785
    Other assets                          734,162      734,734      491,216
       Total assets                   $30,338,435  $30,241,614  $26,049,216

     LIABILITIES AND SHAREHOLDERS' EQUITY

    Brokerage payables                 $4,134,294   $4,710,976   $3,696,225
    Deposits                           12,027,025   11,837,898   12,514,486
    Securities sold under agreements
     to repurchase                      9,044,660    8,412,010    5,283,609
    Other borrowings by Bank
     subsidiary                         1,617,072    1,476,091    1,203,554
    Accounts payable, accrued and
     other liabilities                    779,376      712,150      724,681
    Net liabilities from discontinued
     operations                                 -       45,821       13,037
    Convertible subordinated notes        185,165      532,783      695,330
    Senior notes                          400,000      400,000            -
       Total liabilities               28,187,592   28,127,729   24,130,922

    Shareholders' equity:
     Preferred stock, shares
      authorized: 1,000,000; issued
      and outstanding:
       none at September 30, 2004,
        June 30, 2004 and
        December 31, 2003                      --           --           --
     Shares exchangeable into common
      stock, $0.01 par value, shares
      authorized:
       10,644,223; issued and
       outstanding: 1,326,125 at
       September 30, 2004
       and at June 30, 2004 and
       1,386,125 at December 31, 2003          13           13           14
     Common stock, $0.01 par value,
      shares authorized: 600,000,000;
       issued and outstanding:
        372,295,993 at September 30, 2004,
        372,503,216 at June 30, 2004
        and 366,636,406 at
        December 31, 2003                   3,723        3,725        3,666
     Additional paid-in-capital         2,270,445    2,275,745    2,247,930
     Deferred stock compensation          (16,889)     (18,192)     (12,874)
     Retained earnings (deficit)           60,189      (19,085)    (230,465)
     Accumulated other comprehensive
      loss                               (166,638)    (128,321)     (89,977)
       Total shareholders' equity       2,150,843    2,113,885    1,918,294
       Total liabilities and
        shareholders' equity          $30,338,435  $30,241,614  $26,049,216


    SEGMENT REPORTING

                                          Three Months Ended
                                          September 30, 2004

                             Brokerage   Banking   Elimination(2)     Total
    Net Revenues:
      Commissions              $64,005       $--        $--          $64,005
      Principal transactions    48,212        --         --           48,212
      Interest income           42,871   250,141         --          293,012
      Interest expense          (4,795) (124,057)        --         (128,852)
      Gain on sales of
       originated loans             --    12,917         --           12,917
      Gain on sales of loans
       held-for-sale and
       securities, net              --    13,108         --           13,108
      Provision for loan
       losses                       --    (9,145)        --           (9,145)
      Other revenues            48,541     8,280    (12,941)          43,880
               Net revenues    198,834   151,244    (12,941)         337,137

     Expenses excluding interest:
       Compensation and
         benefits               55,892    31,372         --           87,264
       Occupancy and equipment  12,604     6,572         --           19,176
       Communications           16,628     1,837         --           18,465
       Professional services    10,820     6,545         --           17,365
       Commissions, clearing
         and floor brokerage    30,890         4         --           30,894
       Advertising and market
        development              5,376    17,797    (12,941)          10,232
       Servicing and other
        banking expenses            --     9,129         --            9,129
       Fair value adjustments
        of financial
        derivatives                 --      (696)        --             (696)
       Depreciation and
        amortization            16,313     4,444         --           20,757
       Amortization of other
        intangibles              4,021     2,250         --            6,271
       Restructuring and other
        exit charges              (227)       (4)        --             (231)
       Acquisition-related
        expenses                    --        62         --               62
       Other                     9,332     9,350         --           18,682
            Total expenses
             excluding
             interest          161,649    88,662    (12,941)         237,370
    Income before other
     corporate items           $37,185   $62,582        $--          $99,767



                                                 Three Months Ended
                                                   June 30, 2004

                             Brokerage   Banking   Elimination(2)     Total
    Net Revenues:
      Commissions              $79,156       $--       $--           $79,156
      Principal
       transactions             67,447        --        --            67,447
      Interest income           43,707   230,228        --           273,935
      Interest expense          (4,134) (115,904)       --          (120,038)
      Gain on sales of
       originated loans             --    21,475        --            21,475
      Gain on sales of
       loans held-for-sale
       and securities, net          --    14,891        --            14,891
      Provision for loan
       losses                       --    (7,501)       --            (7,501)
      Other revenues            53,163     9,690   (11,365)           51,488
           Net revenues        239,339   152,879   (11,365)          380,853

    Expenses excluding interest:
      Compensation and
       benefits                 62,212    37,684        --            99,896
      Occupancy and equipment   12,763     6,356        --            19,119
      Communications            16,785     1,308        --            18,093
      Professional services      8,033     7,639        --            15,672
      Commissions, clearing
       and floor brokerage      41,925         1        --            41,926
      Advertising and
       market development        8,814    17,324   (11,365)           14,773
      Servicing and other
       banking expenses            (68)    9,052        --             8,984
      Fair value
       adjustments of
       financial
       derivatives                  --    (2,395)       --            (2,395)
      Depreciation and
       amortization             15,332     5,214        --            20,546
      Amortization of other
       intangibles               4,949     1,828        --             6,777
      Restructuring and
       other exit charges          (27)       75        --                48
      Acquisition-related
       expenses                     --        62        --                62
      Other                     11,898     9,552        --            21,450
           Total expenses
            excluding
            interest           182,616    93,700   (11,365)          264,951
    Income before other
     corporate items           $56,723   $59,179       $--          $115,902



                                                  Three Months Ended
                                                  September 30, 2003

                             Brokerage   Banking   Elimination(2)     Total
    Net Revenues:
      Commissions              $92,885        --          --         $92,885
      Principal transactions    64,174        --          --          64,174
      Interest income           36,883   176,254          --         213,137
      Interest expense          (2,442) (117,481)         --        (119,923)
      Gain on sales of
       originated loans             --    53,308          --          53,308
      Gain on sales of loans
       held-for-sale and
       securities, net              --    32,819          --          32,819
      Provision for loan
       losses                       --    (7,988)         --          (7,988)
      Other revenues            47,334    11,246      (1,049)         57,531
      Net revenues             238,834   148,158      (1,049)        385,943

    Expenses excluding interest:
      Compensation and
       benefits                 64,025   41,178           --         105,203
      Occupancy and equipment   14,350    6,177           --          20,527
      Communications            18,431    1,417           --          19,848
      Professional services      8,851    7,508           --          16,359
      Commissions, clearing
       and floor brokerage      41,425        4           --          41,429
      Advertising and market
       development               4,617   10,398       (1,049)         13,966
      Servicing and other
       banking expenses            101    9,234           --           9,335
      Fair value adjustments
       of financial
       derivatives                  --      998           --             998
      Depreciation and
        amortization            15,495    4,634           --          20,129
      Amortization of other
       intangibles               4,445    2,543           --           6,988
      Restructuring and other
       exit charges             30,505   16,493           --          46,998
      Acquisition-related
       expenses                    472       62           --             534
      Other                     13,628   15,428           --          29,056
           Total expenses
            excluding
            interest           216,345  116,074       (1,049)        331,370
    Income before other
     corporate items           $22,489  $32,084        $  --         $54,573


    KEY PERFORMANCE METRICS (3)

                                                         Qtr               Qtr
                                                       ended             ended
                                                     9/30/04           9/30/04
                                                     vs. Qtr           vs. Qtr
                                Qtr ended  Qtr ended   ended Qtr ended   ended
    CORPORATE METRICS             9/30/04    6/30/04 6/30/04   9/30/03 9/30/03

    Operating margin (4)%
    Consolidated                     30 %       30 %    0 %       14 %   16 %
    Brokerage                        19 %       24 %   (5)%        9 %   10 %
    Bank                             41 %       39 %    2 %       22 %   19 %

    Employees                       3,325      3,394   (2)%      3,528   (6)%
    Consultants and other             443        419    6 %        382   16 %
    Total headcount                 3,768      3,813   (1)%      3,910   (4)%

    Revenue per headcount         $89,474    $99,883  (10)%    $98,707   (9)%

    Revenue per compensation
     and benefits dollar            $3.86      $3.81    1 %      $3.67    5 %

    Book value per share            $5.75      $5.65    2 %      $4.68   23 %
    Tangible book value per
     share                          $4.33      $4.30    1 %      $3.12   39 %

    Cash & equivalents ($MM)       $731.4   $1,243.6  (41)%     $990.2  (26)%
    Free cash ($MM)                $713.0     $717.0   (1)%     $530.1   35 %

    Earnings before interest,
     taxes, depreciation &
     amortization ($MM)
    Net income from continuing
     operations                     $79.8      $91.6  (13)%      $62.3   28 %
    Tax expense                      38.5       41.2   (7)%       25.4   51 %
    Depreciation & amortization      27.0       27.3   (1)%       27.1    0 %
    Corporate interest expense       11.9       12.5   (5)%       11.4    4 %
    EBITDA                         $157.2     $172.7   (9)%     $126.2   25 %

    Interest coverage                13.2       13.8   (4)%       11.1   20 %

    Active retail brokerage
     accounts                   2,895,106  2,901,140    0 %  2,854,900    1 %
    Active banking accounts       632,328    627,567    1 %    657,646   (4)%
    Total active accounts end
     of period                  3,527,434  3,528,707    0 %  3,512,546    0 %

    Total customer households
     end of period              2,703,373  2,699,857    0 %  2,678,409    1 %

    Gross new accounts            166,868    168,519    N.M.   169,593    N.M.
    Inactive accounts            (103,090)   (98,052)   N.M.  (128,002)   N.M.
    Customer closed accounts      (65,051)   (65,436)   N.M.   (73,038)   N.M.
    Net new accounts               (1,273)     5,031    N.M.   (31,447)   N.M.

    Net new households              3,516      1,906    N.M.    68,673    N.M.

    Total client assets in
     investing accounts ($B)        $71.4      $76.9   (7)%      $60.3   18 %
    Total deposits in banking
     accounts ($B)                   12.0       11.8    2 %       11.5    4 %
    Total assets / deposits in
     customer accounts ($B)         $83.4      $88.7   (6)%      $71.8   16 %

    Average assets per
     household                    $30,860    $32,869   (6)%    $26,809   15 %


    BROKERAGE METRICS

    Trading days                     64.0       62.0    N.M.      63.5    N.M.

    Daily Average Revenue
     Trades (DARTs)
    Total Retail                   62,771     79,675  (21)%     84,229  (25)%
      - US                         53,050     69,073  (23)%     75,605  (30)%
      - International               9,721     10,602   (8)%      8,624   13 %
    Professional                   34,633     47,758  (27)%     48,332  (28)%
    Total DARTs                    97,404    127,433  (24)%    132,561  (27)%

    Total revenue trades (MM)         6.2        7.9  (21)%        8.4  (26)%

    Average commission per
     revenue trade                 $10.27     $10.02    2 %     $11.03   (7)%

    Market Making
    Equity shares traded (MM)      65,037     89,792  (28)%     18,460  252 %
    Average revenue capture per
     1,000 equity shares           $0.234     $0.274  (14)%     $1.167  (80)%
    % of Bulletin Board equity
     shares to total equity
     shares                         95.4%      96.1%   (1)%      77.2%   18 %

    End of period margin debt($B)   $2.04      $2.07   (1)%      $1.45   40 %
    Average margin debt ($B)        $2.04      $2.13   (4)%      $1.24   65 %

    Active retail brokerage
     accounts                   2,895,106  2,901,140    0 %  2,854,900    1 %

    Gross new brokerage
     accounts                     105,870    130,793    N.M.   127,384    N.M.
    Inactive accounts            (103,090)   (98,052)   N.M.  (129,963)   N.M.
    Customer closed accounts       (8,814)   (12,037)   N.M.   (13,206)   N.M.
    Net new brokerage accounts     (6,034)    20,704    N.M.   (15,785)   N.M.

    New client assets ($MM)        $2,717     $3,846  (29)%     $2,385   14 %
    Client asset outflow from
     closed accounts ($MM)           (410)      (492)  17 %       (410)   0 %
    Net new client assets ($MM)    $2,307     $3,354  (31)%     $1,975   17 %

    Total Client Assets ($B)
    Security holdings               $45.8      $47.7   (4)%      $38.0   21 %
    Cash (including money
     market funds)                    4.7        5.7  (18)%        7.6  (38)%
    Unexercised options
     (vested)                        20.9       23.5  (11)%       14.7   42 %
    Total client assets in
     investing accounts             $71.4      $76.9   (7)%      $60.3   18 %

    Total client assets per
     active account               $24,662    $26,508   (7)%    $21,122   17 %

    Unexercised options
     (unvested) ($B)                $13.9      $17.1  (19)%      $10.8   29 %


    BANKING METRICS

    Gross new banking accounts     60,998   37,726      N.M.  42,209      N.M.
    Inactive accounts                  --       --      N.M.   1,961      N.M.
    Customer closed accounts      (56,237) (53,399)     N.M. (59,832)     N.M.
    Net new banking accounts        4,761  (15,673)     N.M. (15,662)     N.M.

    Direct mortgage
     originations ($B)               $0.6     $1.3    (50)%     $2.4    (73)%
    Correspondent mortgage
     originations ($B)               $0.6     $1.7    (65)%     $1.7    (65)%
    Consumer loan originations,
     incl HELOCs ($B)                $0.6     $0.8    (26)%     $0.7    (19)%
    Acquired consumer loans ($B)     $1.1     $0.2    430 %     $ --      N.M.
    Mortgage pipeline (end of
     period) ($B)                    $0.4     $0.3     31 %     $0.5    (20)%

    Bank Asset Portfolio
     Detail ($MM)
    Cash & equivalents                $41     $260    (84)%     $383    (89)%
    Trading securities                625      764    (18)%      774    (19)%
    Investment securities,
     available-for-sale             3,251    3,029      7 %    2,094     55 %
    Mortgage securities,
     available-for-sale             8,658    8,406      3 %    6,972     24 %
    Loans receivable, net
     including loans held-for-
     sale:
      - Mortgage and home equity
        loans, net                  6,468    5,713     13 %    3,207    102 %
      - Consumer loans, net         4,437    4,290      3 %    4,314      3 %
      - Other                          --        1      N.M.       1      N.M.
    Other assets                      710      736     (4)%      643     10 %
    Total assets                  $24,190  $23,199      4 %  $18,388     32 %

    Bank Deposit Portfolio
     Detail ($MM)
    Transaction accounts           $9,448   $8,929      6 %   $7,546     25 %
    CDs                             2,579    2,909    (11)%    3,988    (35)%
    Total                         $12,027  $11,838      2 %  $11,534      4 %

    Bank interest rate spread
     (basis points)                   213      205      4 %      133     60 %

    Credit Quality and Reserve
     Metrics
    Net charge-offs as a % of
     average held-for-investment
     loans, net (annualized)       0.35 %   0.29 %   0.06 %   0.44 %  (0.09)%
    Provision as a % of average
     held-for-investment loans,
     net (annualized)              0.37 %   0.34 %   0.03 %   0.51 %  (0.14)%
    Allowance as a % of total
     ending gross held-for-
     investment loans              0.41 %   0.43 %  (0.02)%   0.50 %  (0.09)%
    Total non-performing loans,
     net, as a % of total gross
     held-for-investment loans     0.17 %   0.18 %  (0.01)%   0.32 %  (0.15)%
    Total loan loss allowance as
     a % of total non-performing
     loans, net                     240 %    232 %      8 %    156 %     84 %

    Tier 1 Capital Ratio (5)       5.94 %   5.98 %  (0.04)%   6.16 %  (0.22)%
    Risk Weighted Capital
     Ratio (5)                    11.24 %  11.81 %  (0.57)%  12.50 %  (1.26)%


    ACTIVITY IN ALLOWANCE FOR LOAN LOSSES

                                        Three Months Ending September 30, 2004

                                            Mortgage    Consumer      Total
                                                    (in thousands)
    Allowance for loan losses,
     ending 6/30/04                          $10,639     $30,299     $40,938
    Purchase Reserve                              --       1,548       1,548
    Provision for loan losses                  2,765       6,380       9,145
    Charge-offs, net                            (365)     (8,372)     (8,737)
    Allowance for loan losses,
     ending 9/30/04                          $13,039     $29,855     $42,894


    BANK AVERAGE BALANCE DATA

                                             Three Months Ended
                                              September 30, 2004
                                                     Interest         Average
                                       Average        Income/      Annualized
                                       Balance        Expense      Yield/Cost
                                                  (in thousands)
    Interest-earning banking assets:
       Loans receivable, net       $10,305,473        $124,835         4.85%
       Interest-bearing deposits       110,136             963         3.48%
       Mortgage-backed and related
        available-for-sale
        securities                   8,579,174          86,137         4.02%
       Available-for-sale investment
        securities                   3,314,544          33,981         4.10%
       Investment in FHLB stock        100,460             882         3.49%
       Trading securities              681,326           5,528         3.24%
         Total interest-earning
          banking assets (6)        23,091,113        $252,326         4.37%
    Non-interest-earning banking
     assets                            419,246
         Total banking assets      $23,510,359
    Interest-bearing banking
     liabilities:
       Retail deposits             $11,516,741         $41,042         1.42%
       Brokered certificates
        of deposit                     378,241           2,381         2.50%
       FHLB advances                 1,117,619          12,732         4.46%
       Other borrowings              9,038,526          67,902         2.94%
         Total interest-bearing
          banking liabilities       22,051,127        $124,057         2.24%
    Non-interest bearing banking
      liabilities                      346,631
    Total banking liabilities       22,397,758
    Total banking shareholder's
     equity                          1,112,601
    Total banking liabilities
     and shareholder's equity      $23,510,359
    Excess of interest-earning
     banking assets over
     interest-bearing banking
     liabilities/net interest
     income                         $1,039,986
    Net interest spread                               $128,269         2.13%



                                             Three Months Ended
                                              September 30, 2003
                                                     Interest         Average
                                       Average        Income/      Annualized
                                       Balance        Expense      Yield/Cost
                                                  (in thousands)
    Interest-earning banking assets:
       Loans receivable, net        $7,431,318       $85,768          4.62%
       Interest-bearing deposits       337,595         1,573          1.85%
       Mortgage-backed and related
        available-for-sale
        securities                   6,545,038        63,462          3.88%
       Available-for-sale investment
        securities                   2,033,425        22,118          4.35%
       Investment in FHLB stock         79,236           649          3.25%
       Trading securities              410,976         3,244          3.16%
         Total interest-earning
          banking assets (6)        16,837,588      $176,814          4.20%
    Non-interest-earning banking
     assets                            933,232
         Total banking assets      $17,770,820
    Interest-bearing banking
     liabilities:
       Retail deposits              $9,032,367      $62,975           2.77%
       Brokered certificates
        of deposit                     345,357        2,175           2.50%
       FHLB advances                   849,147       11,661           5.37%
       Other borrowings              5,983,488       40,670           2.66%
         Total interest-bearing
          banking liabilities       16,210,359     $117,481           2.87%
    Non-interest bearing banking
     liabilities                       605,868
    Total banking liabilities       16,816,227
    Total banking shareholder's
     equity                            954,593
    Total banking liabilities and
     shareholder's equity           17,770,820
    Excess of interest-earning
     banking assets over interest
     -bearing banking liabilities/
     net interest income              $627,229
    Net interest spread                             $59,333           1.33%



    SUPPLEMENTAL INFORMATION AND ENDNOTES

    Explanation of Non-GAAP Measures and Certain Metrics
In order to better assess the Company's financial operating results,
management believes operating margins, free cash, EBITDA and interest coverage
are appropriate measures of evaluating the operating and liquidity performance
of the Company.

    Free Cash, EBITDA and Interest Coverage
    Free cash as reported by the Company represents cash held at Parent and
non-Bank or Brokerage subsidiaries less discretionary reserves and excess
capital at Bank and Brokerage after regulatory capital requirements and the
Company's own regulatory capital guidelines. The Company believes that free
cash is a useful measure of the Company's liquidity as it excludes cash
reflected on the balance sheet that may not be freely available to the
Company.
    Additionally, management utilizes EBITDA and interest coverage to measure
business performance. EBITDA is defined as net income (loss) from continuing
operations before corporate interest expense, taxes and depreciation &
amortization.  Interest coverage is defined as EBITDA divided by corporate
interest expense.
    It is important to note these metrics and other non-GAAP measures may
involve judgment by management and should be considered in addition to, not as
a substitute for, or superior to, net income, consolidated statements of cash
flows, or other measures of financial performance prepared in accordance with
GAAP.

    (1) For the three months ended June 30, 2004 and the nine months ended
        September 30, 2004, diluted earnings per share is calculated using
        the 'if converted' method, which includes the additional dilutive
        impact assuming conversion of the Company's subordinated convertible
        debt. Under the 'if converted' method the per share numerator
        excludes the interest expense and related amortization of offering
        costs from the convertible debt, net of tax, of $7.4 million for the
        three months ended June 30, 2004, and $17.5 million for the nine
        months ended September 30, 2004. The denominator includes the shares
        issuable from the assumed conversion of the convertible debt of 39.9
        million for the three months ended June 30, 2004 and 31.8 million for
        the nine months ended September 30, 2004. For all other periods
        presented the 'if converted' method is not used as its effect would
        be anti-dilutive.

    (2) Eliminates intercompany payment made by Bank to Brokerage related to
        Sweep Deposit Account (SDA) relationships, swept daily from Brokerage
        to Bank, which began in the third quarter of 2003. Under this
        relationship, Bank pays Brokerage a negotiated rate that approximates
        market on the average SDA balance. Bank reflects this payment as
        advertising and market development expense and Brokerage reflects
        this payment as other revenues.

    (3) Amounts and percentages may not calculate due to rounding.

    (4) Consolidated operating margin is defined as income before other
        income, income taxes and discontinued operations divided by net
        revenues. Operating margin for Brokerage and Bank is based on segment
        results.

    (5) Q304 estimate.

    (6) Amounts include a taxable equivalent increase in interest income of
        $2.2 million for the three months ended September 30, 2004 and $0.6
        million for the three months ended September 30, 2003.


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    Media, Pam Erickson, +1-617-296-6080,
    pam.erickson@etrade.com, or Investor Relations, Adam Townsend,
    +1-703-236-8719, adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation