Insights Shared November 9 at Automation Alley
DETROIT, Oct. 18 /PRNewswire/ -- Sponsorship spending exceeds almost all
other forms of communication and can be one of the most effective marketing
tactics available to an organization. A special luncheon slated for
Wednesday, November 9 will deliver insight on how to best leverage this
powerful tool. Hosted by IABC/Detroit, "Taking Control of Your Sponsorships"
will take place at Automation Alley in Troy from 11:45 a.m. - 1:30 p.m.
"Learn how to choose sponsorships wisely," says Ted Coutilish, president,
IABC/Detroit. "Get the most out of your sponsorship investment by attending
this highly educational and informative program."
As a consultant, Raymond Bednar, CEO of PRISM North & South America, has
seen a number of return-on-investment models and developed a methodology for
sponsorship selection and spending. Bednar, the author of Sponsorship's Holy
Grail, will share his methodology with luncheon participants. Insights
include:
* The most effective place to spend your sponsorship budget.
* What a company gains from a sponsorship investment.
* How to measure a sponsorship investment against any combination of
business or brand objectives.
Cost for this event is $30 for IABC members and $40 for non-members. To
make your reservation, contact Nancy Skidmore at (248) 546-5490 or e-mail
nskidmore@earthlink.net .
Automation Alley is located at 2675 Bellingham Dr. in Troy (south of Big
Beaver between Rochester and John R. Rds.)
IABC/Detroit, one of the largest chapters of the 13,000 member
International Association of Business Communicators, connects more than 280
professional communicators to the people, resources and knowledge necessary to
advance their communication careers. The chapter, which includes members in
Michigan, Ohio and Canada, holds monthly professional development programs;
sponsors workshops; offers job referral services, informative publications,
award programs, accreditation programs, and the opportunity to meet and
network with other communicators.
IABC/Detroit: Where Communicators Connect
SOURCE IABC/Detroit
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Related links:
http://www.iabcdetroit.com
CONTACT:
Janine Krasicky, IABC/Detroit PR Director,
President, J9 Media Solutions LLC, +1-248-542-3991, or Laura
Heidrich, IABC/Detroit PR Committee, ArvinMeritor,
+1-313-551-2844
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