'Tracer' Links Nearly 500,000 Pharmaceutical Preparations and Ingredients
With Associated Manufacturers
LONDON, Oct. 19 /PRNewswire/ -- IMS HEALTH (NYSE: RX) announced the launch
of a powerful new database service that tracks the makers of today's top
drugs, presenting a comprehensive view of the pharma-chemical manufacturer
marketplace. Called Tracer, the new CD-ROM-based service delivers one-stop
access to product, brand and company data for pharmaceutical ingredients in
more than 70 countries. IMS HEALTH is the world's leading provider of
information solutions to the pharmaceutical and healthcare industries.
Linking nearly 500,000 pharmaceutical preparations and ingredients with
their associated manufacturers, Tracer enables decision-makers to keep current
in a rapidly changing healthcare environment, adding focus to their strategic
planning, sales and marketing efforts, according to Caron Berry, marketing
executive, IMS HEALTH Chemical Business Unit.
"Tracer is an important resource for any company actively involved in
manufacturing or trading pharmaceutical ingredients -- from bulk
pharmaceutical active producers and traders, to chemical intermediate
producers and generic manufacturers," said Berry. "Through its fast,
flexible method of accessing and bringing together up-to-date product, brand
and company data, Tracer can help users establish a total picture of the
market -- insight they can use to make quick, informed decisions."
So, for example, a chemical manufacturer looking for new outlets for a
product can simply type in the name of a particular drug, and run a search
that will list all of the companies marketing that drug with corresponding
addresses and phone numbers.
Tracer provides timely, detailed information on the chemical family, trade
name, sector of use (hospital or retail) and launch data of pharmaceutical
ingredients. In addition, the new service presents extensive market share data
on the 30 largest and 20 fastest-growing therapeutic classes, as well as
up-to-date information on manufacturer addresses and telephone and fax
numbers. "With new data constantly being added to the Tracer database, users
can reduce the risk of missing important marketing and sales opportunities,"
said Berry.
Easy Navigation
Tracer operates in a Microsoft Windows environment, and can execute the
most complex of searches simply and efficiently. A powerful structure
searching feature enables users to search the Tracer database by product name,
drug molecule or both. It is also possible to import drawings of chemical
structures from other databases, which can be used to complete a product
search.
"This next-generation service combines IMS HEALTH business intelligence
with an easy-to-use information navigation tool," said Berry, who added that
Tracer is now available from IMS HEALTH on an annual subscription basis. For
more information about Tracer, contact Berry in London at +44-171-393-5385. In
the U.S., contact Paul O'Farrell, Chemical Sales Manager, IMS HEALTH, North
America, on 610-832-5560.
IMS HEALTH
IMS HEALTH is the world's leading provider of information solutions to the
pharmaceutical and healthcare industries. With more than $1 billion in
1997 revenue, IMS HEALTH operates in over 90 countries. IMS HEALTH is the
largest pharmaceutical manufacturer information partner, with over 40 years'
experience in the industry. Key products and services integral to customer
day-to-day operations include: market research for prescription and over-the-
counter pharmaceutical products; sales management information to optimize
sales force productivity; technology enabled selling solutions for sales and
marketing decision-making; and technology systems and information services
that support managed care organizations. Additional information is available
at http://www.imshealth.com.
SOURCE IMS HEALTH
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http://www.imshealth.com
Company News On-Call:
http://www.prnewswire.com/comp/115785.html or fax,
800-758-5804, ext. 115785
CONTACT:
Michael Gury of IMS HEALTH, 44-171-393-5864
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