MATTHEWS, N.C., Oct. 19 /PRNewswire/ -- PCA International, Inc. (OTC
Bulletin Board: PCAI), the largest operator of portrait studios in discount
stores, today announced an alliance with Adobe Systems (Nasdaq: ADBE), the
leader in consumer photo-editing software, to provide a new way to use and
share portraits.
The first marketing promotion of its kind in the retail portrait industry,
and just in time for Christmas, consumers who purchase a holiday portrait
package at any of PCA's 2,000 retail portrait studios inside Wal-Mart or Kmart
studios nationwide will receive Adobe's popular home photo-editing software,
Adobe(R) PhotoDeluxe(R), along with The Portrait Gallery(TM), PCA's exclusive
portrait disk. When used together, Adobe PhotoDeluxe and PCA's The Portrait
Gallery enable anyone with a home PC and point-and-click computer skills to
select and view their favorite poses and begin making personalized portrait
creations to share with family and friends.
"The Portrait Gallery is a break through product offering," said Mike
Cyra, PCA Vice President for Digital Strategies. "For the first time,
customer-approved portrait images, provided in a digital format, can be used
for any number of creative computer-based activities. With PCA portrait
images you are assured of professionally-lit, clearly focused, and well-
composed portraits. More importantly, our photographers know how to evoke a
child's best expression. That makes personalizing portrait images with Adobe
PhotoDeluxe easy and fun."
According to Kyle Mashima, Adobe Vice President and General Manager,
Business and Imaging Solutions, "Adobe PhotoDeluxe enables the use of PCA's
portrait images to create personalized greeting cards, calendars, and e-mail
messages. Adobe takes portraits further by defining fun and meaningful ways
to enhance and share portraits. Portrait images make any communication a more
powerful and personal expression."
Both Adobe PhotoDeluxe, a $50 value, and PCA's The Portrait Gallery come
at no additional charge with the purchase of PCA's special holiday portrait
package of 120 portraits for $4.95 plus a per person subject fee. Consumers
get PCA's traditional, high-quality portraits as well as the digital images
and software. The offer is available at any of PCA's 2,000 retail studios,
located in Wal-Mart and in Kmart stores across the U.S. and Canada.
About The Portrait Gallery. The industry's first take-home portrait disk,
bundling PCA's portrait viewer software and customer-approved images.
Available exclusively at PCA portrait studios in Wal-Mart and Kmart stores,
The Portrait Gallery enables customers to view their favorite poses on a home
PC and use them for any number of meaningful and creative computer-based
activities.
About Adobe PhotoDeluxe. The number one selling consumer photo-editing
software program in the world that lets customers with nothing more than
point-and-click computer skills enhance, personalize and share digital photos.
Based on Adobe Photoshop(R), the world standard photo design and production
tool for graphics professionals, Adobe PhotoDeluxe leads the consumer photo-
editing software market in worldwide marketshare.
About Adobe Systems Incorporated. Based in San Jose, California, Adobe
Systems Incorporated develops and supports products to help people express and
use information in more imaginative and meaningful ways, across all print and
electronic media. For more information, see Adobe's web site at http://www.adobe.com.
About PCA International, Inc. Based in Matthews, North Carolina, PCA
provides professional portrait photography services within Wal-Mart and Kmart
discount stores and supercenters in all 50 states, Canada, Mexico, Puerto
Rico, and Argentina.
Adobe and Adobe PhotoDeluxe are trademarks of Adobe Systems Incorporated.
The Portrait Gallery is a trademark of PCA International, Inc.
SOURCE PCA International, Inc.
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Company News On-Call:
http://www.prnewswire.com/comp/114272.html or fax,
800-758-5804, ext. 114272
Related links:
http://www.adobe.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/19981019/CHM015,
or NewsCom, 213-237-5431
CONTACT:
Jean Veatch, PCA International, Inc.,
704-847-8011 or E-mail: jveatch@pcainternational.com, or Kristin
Fabos, Adobe Systems Incorporated, 408-536-3466 or E-mail:
kfabos@adobe.com
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