Eve Adds Her Voice to Some of the Hottest, Most Recognized Artists in the
Music Industry - P. Diddy, Snoop Dogg, Michelle Branch and Ted Nugent - to
Urge Young Voters to 'Have It Their Way' and Vote in the Upcoming Election
MIAMI, Oct. 19 /PRNewswire/ -- Burger King Corporation today announced
that Eve has joined the list of widely recognized and influential musical
artists who are using their voices to urge young Americans to get out and vote
on November 2, 2004.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
Photo: http://www.newscom.com/cgi-bin/prnh/20041019/FLTU002 )
"Momentum for our voter awareness campaign is building as we continue to
sign on high-caliber, culturally relevant musical artists such as Eve to help
support this message," said Russ Klein, chief marketing officer, Burger King
Corporation. "The power and appeal of the campaign comes from the musicians'
strong desire to 'have it their way' while speaking from the heart about the
ultimate form of self-expression for our democracy ... the right to vote. We
are confident that we can help energize young voters into fulfilling their
pivotal role in the political process."
The non-partisan, pro-vote campaign is built on Burger King Corporation's
long-standing and well-recognized core value of HAVE IT YOUR WAY(R), which
resonates loudly with the Company's consumers in the U.S., typically younger
Americans, and ties in very strongly with the voting process. In each of the
spots, the artists communicate their personal, non-scripted thoughts about the
importance of young voters' ability to shape the issues that matter to them,
influence legislation and create a powerful voice of their own -- a voice that
has often been politically underrepresented across the country.
The ads, which primarily target a younger audience between 18-25 years of
age, began on Monday, October 11, and will run through the election on
November 2, 2004. The :15 and :30 spots are appearing on ABC, NBC, CBS, BET,
Cartoon Network, Comedy Central, Country Music Television, ESPN, FOX, FX, MTV,
SciFi, Spike, TBS, UPN, USA, VH1 and WB. While the ads are not specifically
designed to be Public Service Announcements, some cable networks are providing
free airtime to run them as PSAs.
All of the spots are unbiased and devoid of political commentary. Some are
directed by Paul Hunter, the nation's hottest music video director, who, along
with the artists, donated his time to support this effort. To view the spots
and learn more about the initiative, consumers can log on to
http://www.haveityourway04.com .
About Burger King Corporation
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 61 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2004, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com .
SOURCE Burger King Corporation
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