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Harley-Davidson Reports 2007 Third Quarter Results

    MILWAUKEE, Oct. 19 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HOG) today announced its results for the third quarter ended
September 30, 2007. Revenue for the quarter was $1.54 billion compared to
$1.64 billion in the year ago quarter, a 5.8 percent decrease. Net income
for the quarter was $265.0 million compared to $312.7 million, a decrease
of 15.3 percent versus the third quarter of 2006. Third quarter diluted
earnings per share were $1.07, a 10.8 percent decrease compared to last
year's $1.20. During the third quarter the Company repurchased $509 million
of its common stock.
    "Harley-Davidson's third quarter financial results are disappointing
but not unexpected. In early September, we announced that we would reduce
planned motorcycle shipments for the rest of 2007, and our results for the
quarter are consistent with the Company's revised guidance," said Jim
Ziemer, Chief Executive Officer of Harley-Davidson, Inc.
    "Worldwide retail sales of Harley-Davidson(R) motorcycles during the
third quarter were virtually flat with the third quarter of 2006, down 0.2
percent. U.S. retail sales continued to be sluggish, finishing down 2.5
percent for the quarter, while retail sales in our international markets
grew 8.8 percent during the period," said Ziemer.
    For the full year of 2007, the Company expects a shipment range of
328,000 to 332,000 Harley-Davidson motorcycles, compared to 349,196 units
in 2006. The Company also expects a modest decline in revenue and lower
operating margin in 2007. Diluted earnings per share for the full year are
expected to decrease 4 to 6 percent compared to 2006.
    Looking ahead to 2008, the Company anticipates that the U.S. retail
motorcycle environment will continue to be challenging. It expects moderate
revenue growth, lower operating margin and diluted earnings per share to
grow between 4 and 7 percent compared to 2007.
    "For the longer term, I am optimistic and confident about our future,"
said Ziemer. "Harley-Davidson has a strong business model, and we will
continue to manage the Company in a manner that strengthens our brand and
contributes to lasting success for all of our stakeholders," said Ziemer.
    Motorcycles and Related Products Segment - Third Quarter Results
    Revenue from Harley-Davidson motorcycles was $1.18 billion, a decrease
of $110.7 million or 8.6 percent versus the same period last year.
Shipments of Harley-Davidson motorcycles totaled 86,535 units, a decrease
of 10,511 units or 10.8 percent compared to last year's third quarter.
    Revenue from Parts and Accessories (P&A), which consists of Genuine
Motor Parts and Genuine Motor Accessories, totaled $251.5 million, an
increase of $3.1 million or 1.2 percent over the year-ago quarter. Revenue
from General Merchandise, which consists of MotorClothes(R) apparel and
collectibles, totaled $83.2 million, an increase of $11.9 million or 16.7
percent over the year-ago quarter.
    Gross margin for the third quarter of 2007 was 38.4 percent of revenue
compared to 39.9 percent for the third quarter last year. Third quarter
operating margin decreased to 23.2 percent from 26.5 percent in the third
quarter of 2006.
    Motorcycle Retail Sales Data
    During the third quarter, worldwide retail sales of Harley-Davidson
motorcycles decreased 0.2 percent compared to the third quarter of 2006.
U.S. retail sales of Harley-Davidson motorcycles decreased 2.5 percent for
the quarter. The heavyweight motorcycle market in the U.S. decreased 4.4
percent for the same period.
    Retail sales of Harley-Davidson motorcycles grew 8.8 percent in the
Company's international markets during the third quarter of 2007 compared
to the third quarter of 2006. Third quarter retail sales increased 10.7
percent in Europe; Canada was down 7.7 percent; and Japan was up 9.1
percent. All other international markets combined were up 20.8 percent.
    During the first nine months of 2007, worldwide retail sales of Harley-
Davidson motorcycles decreased 0.9 percent compared to the prior year. In
the U.S., Harley-Davidson dealer retail sales decreased 4.7 percent for the
first nine months of the year; international sales increased by 12.9
percent for the same period. The U.S. heavyweight motorcycle market was
down 4.4 percent for the first nine months of 2007.
    Data is listed in the accompanying tables.
    Financial Services Segment
    Harley-Davidson Financial Services (HDFS) reported third quarter
operating income of $49.5 million, a decrease of $5.7 million or 10.4
percent, compared to the year ago quarter. The decrease is primarily due to
a lower securitization gain in the third quarter of 2007 versus the third
quarter of 2006.
    Income Tax Rate
    The Company's third quarter effective income tax rate was 35.5 percent
compared to 36.0 percent in the same quarter last year. This decrease
primarily reflects the reinstatement of the federal research and
development tax credit.
    Harley-Davidson, Inc. - Nine Month Results
    For the first nine months of 2007, revenue totaled $4.34 billion, a 1.0
percent increase over the year-ago period. Diluted earnings per share were
$2.95, a decrease of 0.3 percent compared to the same period last year.
    Through the first nine months of this year, shipments of
Harley-Davidson motorcycles were 249,413 units, a 2.7 percent decrease
compared to last year's 256,348 units. Harley-Davidson motorcycle revenue
was $3.33 billion, which is flat compared to last year. P&A revenue totaled
$703.1 million, a 2.9 percent increase over last year's $683.1 million.
General Merchandise revenue totaled $232.0 million, a 12.2 percent increase
compared to $206.9 million during the same period in 2006.
    HDFS operating income was $173.6 million, a 6.5 percent increase over
last year's $163.1 million.
    Cash Flow
    Cash and marketable securities totaled $456.7 million as of September
30, 2007. Cash flow from operations was $1.37 billion, and capital
expenditures were $139.4 million during the first nine months of 2007. For
the full year of 2007, capital expenditures are now expected to be between
$250 million and $275 million.
    Stock Repurchase
    The Company repurchased 9.7 million shares of its common stock at a
cost of $509.0 million during the third quarter of 2007. On a year to date
basis through September 30, 2007, the Company has repurchased 17.3 million
shares for a total cost of $1.00 billion. On September 30, 2007, the
Company has 241.5 million shares of common stock outstanding.
    As of September 30, 2007, there are 6.2 million shares remaining on a
board-approved share repurchase authorization. An additional board-approved
share repurchase authorization is in place to offset option exercises.
    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company
and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise. Buell Motorcycle Company produces sport
motorcycles. Harley- Davidson Financial Services provides wholesale and
retail financing and insurance programs to Harley-Davidson dealers and
their retail customers.
    Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of
1995. These forward-looking statements can generally be identified as such
because the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning. Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements. Such forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those anticipated as of the date of this release. Certain of such risks and
uncertainties are described below. Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the
forward- looking statements and cautioned not to place undue reliance on
such forward- looking statements. The forward-looking statements included
in this release are only made as of the date of this release, and the
Company disclaims any obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
    The Company's ability to meet the targets and expectations noted
depends upon, among other factors, the Company's ability to (i) continue to
realize production efficiencies at its production facilities and manage
operating costs including materials, labor and overhead, (ii) manage
production capacity and production changes, (iii) manage supply chain
issues, (iv) provide products, services and experiences that are successful
in the marketplace, (v) develop and implement sales and marketing plans
that retain existing retail customers and attract new retail customers in
an increasingly competitive marketplace, (vi) sell all of its motorcycles
and related products and services to its independent dealers and
distributors, (vii) continue to develop the capabilities of its distributor
and dealer network, (viii) manage changes and prepare for requirements in
legislative and regulatory environments for its products, services and
operations, (ix) adjust to fluctuations in foreign currency exchange rates,
interest rates, commodity prices and credit availability, (x) manage
regional and worldwide demographic trends and economic and political
conditions, including healthcare inflation, pension reform and tax changes,
(xi) anticipate consumer confidence in the economy, (xii) manage the credit
quality and recovery rates of HDFS's loan portfolio, (xiii) retain and
attract talented employees, (xiv) detect any issues with our motorcycles or
manufacturing processes to avoid delays in new model launches, recall
campaigns, increased warranty costs or litigation and (xv) implement and
manage enterprise-wide information technology solutions and secure data
contained in those systems.
    In addition, the Company could experience delays or disruptions in its
operations as a result of work stoppages, strikes, natural causes,
terrorism or other factors. Other factors are described in risk factors
that the Company has disclosed in documents previously filed with the
Securities and Exchange Commission.
    The Company's ability to sell all of its motorcycles and related
products and services also depends on the ability of the Company's
independent dealer network to sell them to retail customers. The Company
depends on the capability of its independent dealers and distributors to
develop and implement effective retail sales plans to create demand for the
motorcycles and related products and services they purchase from the
Company.
    In addition, the Company's independent dealers and distributors may
experience difficulties in selling Harley-Davidson motorcycles and related
products and services as a result of weather, economic conditions or other
factors.



                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                                   (Unaudited)
                     (In thousands, except per share amounts)

                                 Three months ended      Nine months ended
                                 September  September   September   September
                                 30, 2007   24, 2006    30, 2007    24, 2006

    Net revenue                $1,541,401  $1,635,916  $4,340,494  $4,298,053
    Gross profit                  591,353     652,255   1,619,566   1,661,795
    Operating expenses            233,068     218,243     639,512     590,503
      Operating income from
       motorcycles & related
       products                   358,285     434,012     980,054   1,071,292

    Financial services income      98,471      97,344     319,964     291,812
    Financial services expense     49,002      42,154     146,349     128,734
    Operating income from
     financial services            49,469      55,190     173,615     163,078

    Corporate expenses              2,292       5,215      13,763      16,723
    Income from operations        405,462     483,987   1,139,906   1,217,647
    Investment income and
     other, net                     5,353       4,659      19,432      17,861
    Income before provision
     for income taxes             410,815     488,646   1,159,338   1,235,508
    Provision for income taxes    145,849     175,912     411,572     444,781
    Net income                   $264,966    $312,734    $747,766    $790,727

    Earnings per common share:
      Basic                         $1.07       $1.20       $2.96       $2.96
      Diluted                       $1.07       $1.20       $2.95       $2.96

    Weighted-average common shares:
      Basic                       247,057     260,270     252,513     266,772
      Diluted                     247,614     261,229     253,263     267,525

    Cash dividends per common
     share                          $0.30       $0.21       $0.76       $0.60



                              Harley-Davidson, Inc.
                      Condensed Consolidated Balance Sheets
                                 (In thousands)

                                          (Unaudited)             (Unaudited)
                                           September    December   September
                                            30, 2007    31, 2006    24, 2006

    ASSETS
    Current Assets:
        Cash and cash equivalents           $401,385    $238,397    $506,139
        Marketable securities                 55,355     658,133     446,543
        Accounts receivable, net             185,208     143,049     149,951
        Finance receivables held for sale    431,843     547,106     100,109
        Finance receivables held for
         investment, net                   1,275,590   1,554,260   1,273,841
        Inventories                          376,950     287,798     281,536
        Other current assets                 130,126     121,890     124,837
    Total current assets                   2,856,457   3,550,633   2,882,956

    Finance receivables held for
     investment, net                         861,138     725,957     706,695
    Other long-term assets                 1,253,365   1,255,560   1,443,411
                                          $4,970,960  $5,532,150  $5,033,062

    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
        Accounts payable & accrued
         liabilities                        $962,250    $763,186    $880,294
        Current portion of finance debt      250,168     832,491      96,374
    Total current liabilities              1,212,418   1,595,677     976,668

    Finance debt                             980,000     870,000     900,000
    Postretirement healthcare benefits       207,957     201,126      70,571
    Other long-term liabilities              207,582     108,610     239,452

    Total shareholders' equity             2,363,003   2,756,737   2,846,371
                                          $4,970,960  $5,532,150  $5,033,062



                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                   (Unaudited)
                                  (In thousands)

                                                     Nine months ended
                                               September 30,     September 24,
                                                   2007              2006

    Net cash provided by operating activities   $1,368,257        $1,283,580

    Cash flows from investing activities:
      Capital expenditures                        (139,437)         (137,468)
      Finance receivables held for
       investment, net                             (92,147)          (75,710)
      Collection of retained
       securitization interests                     87,827            73,974
      Net change in marketable securities          604,927           464,641
      Other, net                                     1,696             2,512
    Net cash provided by investing activities      462,866           327,949

    Cash flows from financing activities:
      Net decrease in finance-credit
       facilities and commercial paper            (506,938)         (208,996)
      Dividends                                   (189,093)         (158,738)
      Purchase of common stock for treasury     (1,000,133)         (910,957)
      Excess tax benefits from share-
       based payments                                3,057             3,550
      Issuance of common stock under employee
       stock option plans                           21,429            25,882
    Net cash used by financing activities       (1,671,678)       (1,249,259)

    Effect of exchange rate changes on cash and
     cash equivalents                                3,543             2,894

    Net increase in cash and cash equivalents      162,988           365,164

    Cash and cash equivalents:
      At beginning of period                       238,397           140,975
      At end of period                            $401,385          $506,139



                           Net Revenue and Motorcycle
                                  Shipment Data
                                   (Unaudited)

                                  Three months ended      Nine months ended
                                September   September   September   September
                                30, 2007    24, 2006    30, 2007    24, 2006
    NET REVENUE (in thousands)
    Harley-Davidson(R)
     motorcycles               $1,182,628  $1,293,358  $3,328,309  $3,329,700
    Buell(R) motorcycles           22,527      21,423      72,795      74,826
    Parts & Accessories           251,499     248,448     703,107     683,100
    General Merchandise            83,185      71,251     232,011     206,873
    Other                           1,562       1,436       4,272       3,554
                               $1,541,401  $1,635,916  $4,340,494  $4,298,053

    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                65,756      80,398     182,447     198,720
      Export                       20,779      16,648      66,966      57,628
    Total                          86,535      97,046     249,413     256,348

    Motorcycle product mix:
      Touring                      28,461      36,041      84,934      90,914
      Custom                       39,488      44,096     109,576     116,604
      Sportster(R)                 18,586      16,909      54,903      48,830
    Total                          86,535      97,046     249,413     256,348

    BUELL UNITS
    Motorcycle shipments:
      Buell                         2,639       2,529       8,376       9,105



                 Retail Sales of Harley-Davidson Motorcycles
                           Year to Date September
                                                               2007    2006
    United States                                            215,092  225,623
    Europe*                                                   32,594   28,131
    Japan                                                     10,028    9,707
    Canada                                                    12,855   12,195
    All other markets                                         13,393   10,989

    Total Retail Sales of Harley-Davidson Motorcycles        283,962  286,645
    Data Source (subject to update)
    Data source for all 2006 and 2007 retail sales figures shown above is
sales warranty and registration information provided by Harley-Davidson
dealers and compiled by the Company. The Company must rely on information
that its dealers supply concerning retail sales, and this information is
subject to revision.
    Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
Motorcycle Sales data.
    * Data for Europe include Austria, Belgium, Denmark, Finland, France,
      Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
      Switzerland, and the United Kingdom



                           Heavyweight Market Data
                        Data Through Month Indicated
                                                               2007     2006

    United States(1) (September)                             443,511  463,859
    Europe(2) (August)                                       322,102  306,197

    (1) United States industry data includes 651+cc models, derived from
        submission of motorcycle retail sales by each major manufacturer to an
        independent third party.

    (2) Europe data includes Austria, Belgium, Denmark, Finland, France,
        Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
        Switzerland, and the United Kingdom.  Industry retail motorcycle
        registration data includes 651+cc models, derived from information
        provided by Giral S.A., an independent agency.


SOURCE Harley-Davidson, Inc.




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    CONTACT:
    financial, Mark Van Genderen,
    +1-414-343-8002, or media, Bob Klein, +1-414-343-4433, both of
    Harley-Davidson, Inc.