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Hello Direct Reports Record Revenue and Net Income in Third Quarter

                      Revenue Up 19% Over Previous Year
                     Net Income Up 57% Over Previous Year
            Outbound Telemarketing Sales Up 81% Over Previous Year
                  Web Site Sales Up 152% Over Previous Year

    SAN JOSE, Calif., Oct. 20 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and direct marketer of telephone
productivity tools, today reported financial results for the third quarter and
nine months ended September 30, 1999.  For the eleventh consecutive quarter,
the Company achieved increased net sales and income over the comparable prior
year period.
    Net sales for the third quarter were a record $20.2 million, an increase
of 19 percent over net sales of $17.0 million in the same quarter of the prior
year.  Net income for the quarter was a record $1 million, or $0.20 per share
(on 5,321,000 diluted shares outstanding), a 57 percent increase over net
income of $664,000, or $0.13 per share (on 5,177,000 diluted shares
outstanding), in the third quarter of 1998.
    The Company also reported third quarter operating income of $1.5 million,
a 67 percent increase over operating income of $907,000 in the same quarter
last year.
    For the nine months, net sales reached $59.0 million, a 14 percent
increase over net sales of $51.5 million in the same period of the prior year.
Net income for the nine months was $2.8 million, or $0.52 per share (diluted),
an increase of 50 percent over net income of $1.8 million, or $0.36 per share,
in the first nine months of 1998.
    "I am extremely pleased with the acceleration of our sales and income
growth," said Alec Glover president and CEO, "especially because it reflects
strong market response to every one of our key strategic initiatives.  In
particular, the continued expansion of our Corporate Accounts outbound
telemarketing group has increased our penetration of the call center market.
A greater share of our business coming from corporate accounts is important,
because these customers typically order more frequently, and place larger
orders for our highest margin products.  Further development of our Web site,
http://www.hellodirect.com, and traffic-building activities, including assembling a
network of now over 450 affiliates, has helped keep the Internet our fastest
growing channel, and driven our Internet revenue to 12% of total quarterly
revenue, compared to 5% in same quarter last year.  Clearly, this momentum
suggests that we are continuing to strengthen our position as the preeminent
online marketplace for telecommunications," he added.
    According to Glover, the Company's new proprietary products also
contributed to the Company's higher revenue and income growth rates.  "We are
continuing to see strong demand for the new generation of Hello Direct
headsets which we introduced earlier this year.  They provide the user greater
comfort and improved performance by incorporating our patented technology, and
most-recently developed and patent-pending design and features.  In addition,
the need continues to grow for our patented equipment-interface technology,
including the LineStein analog-to-digital adapter, because of more widespread
use of analog devices, such as headsets, modems and teleconferencing units, in
proprietary digital PBX environments," he said.
    The Company's gross margin for the quarter was 55.4 percent, compared with
gross margin of 54.2 percent in the third quarter of 1998.  Average order size
reached $299, up from $266 in the same quarter of last year.
    Hello Direct also reported that cash and short-term investments as
of September 30, 1999 were $6.7 million, compared with $9.6 million as
of December 31, 1998.  Working capital as of September 30, 1999 was
$17.8 million, compared with working capital of $19.2 million at the
close of the year.  The decrease in working capital results from stock
repurchases, the purchase of PhoneZone.com, and the purchase of capital
assets.  Shareholder equity as of September 30, 1999 was $32.1 million, or
$6.02 per share (diluted).

    About Hello Direct, Inc.:
    Hello Direct, Inc. ( http://www.hellodirect.com ) is the leading developer and
direct marketer of telephone productivity tools including headsets,
teleconferencing, wireless and related desktop products.  Through a
combination of distinctive catalogs, outbound telemarketing and Internet sales
channels, the Company offers a broad selection of commercial-grade products
and information that provide solutions to its customers' evolving
telecommunications needs.
    This release contains forward-looking statements including, but not
limited to, statements regarding continued expansion of the Company's outbound
telemarketing and Internet channels and the continued contribution of new
product introductions.  These forward-looking statements involve risks and
uncertainties that could cause actual results to differ, and such differences
could be material.  Such risks and uncertainties include, but are not limited
to, the following:  the uncertainty of the Company's future operating results,
the fact that the market for telecommunication products is generally
characterized by rapidly changing technology, the Company's need and ability
to successfully develop new products, the Company's dependence on and market
acceptance of its current and newly introduced headset products, the Company's
dependence on sole or limited source suppliers and foreign manufacturing, the
highly competitive market for telecommunications products, the dependence of
Internet sales on the continued growth in electronic commerce, risks
associated with managing a growing business and the Company's dependence on
key personnel.  A description of the risks that could cause actual results to
vary are contained under the caption (Risk Factors) in  the Company's reports
on Form 10-K and Form 10-Q on file with the SEC for a discussion of risks and
uncertainties.  Hello Direct assumes no obligation to update these
forward-looking statements for subsequent events.

    For more information on Hello Direct, Inc. via fax at no cost, dial
800-PRO-INFO (201-432-6555 outside the U.S.), ticker symbol: HELO.


                                HELLO DIRECT, INC.
                        Condensed Statements of Operations
                       For the Three and Nine Months Ended
                           September 30, 1999 and 1998

                            Three Months Ended         Nine Months Ended
                               September 30,             September 30,
                            1999          1998         1999         1998

    Net sales          $20,229,000   $17,016,000  $58,961,000   $51,547,000
    Cost of goods sold   9,015,000     7,791,000   26,682,000    23,780,000
      Gross profit      11,214,000     9,225,000   32,279,000    27,767,000

    Selling, general
     and administrative
     expenses            9,097,000     7,771,000   26,442,000    23,848,000
    Product development
     expenses              603,000       547,000    1,867,000     1,449,000
      Operating income   1,514,000       907,000    3,970,000     2,470,000

    Other income -- net    153,000       198,000      563,000       605,000

      Income before
       income taxes      1,667,000     1,105,000    4,533,000     3,075,000

    Income taxes           622,000       441,000    1,769,000     1,229,000

      Net income        $1,045,000     $ 664,000   $2,764,000    $1,846,000

    Basic per share
     amounts:
      Net income             $0.20         $0.13        $0.54         $0.36
      Weighted average
       shares
       outstanding       5,177,000     5,122,000    5,147,000     5,106,000

    Diluted per
     share amounts:
      Net income             $0.20         $0.13        $0.52         $0.36
      Weighted average
       shares
       outstanding       5,321,000     5,177,000    5,322,000     5,199,000


                                HELLO DIRECT, INC.
                             Condensed Balance Sheets

                                           September 30,       December 31,
                    ASSETS                      1999               1998
    Current Assets
      Cash and cash equivalents              $6,666,000        $5,745,000
      Short-term investments                         --         3,860,000
      Trade accounts receivable,
       less allowance for returns
       and doubtful accounts                  8,009,000         5,491,000
      Inventories                             5,754,000         6,119,000
      Deferred tax assets                       912,000           847,000
      Other current assets                    2,059,000         2,474,000
        Total current assets                 23,400,000        24,536,000

      Notes receivable                        3,996,000         4,239,000
      Property and equipment, net             8,928,000         6,246,000
      Goodwill, net                           1,700,000                --
        Total assets                        $38,024,000       $35,021,000

               LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities
      Accounts payable                       $3,543,000        $3,567,000
      Accrued expenses                        2,014,000         1,736,000
        Total current liabilities             5,557,000         5,303,000
    Non-current liabilities                     413,000           364,000
        Total liabilities                     5,970,000         5,667,000

    Stockholders' equity:
      Common stock                                5,000             5,000
      Additional paid-in capital             29,629,000        28,319,000
      Notes receivable from stock sales        (742,000)               --
      Retained earnings                       4,485,000         1,721,000
      Less treasury stock, at cost           (1,323,000)         (691,000)
        Total stockholders' equity           32,054,000        29,354,000
        Total liabilities and
         stockholders' equity               $38,024,000       $35,021,000


SOURCE Hello Direct




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CONTACT:
Dean -Kip- Witter III, 408-363-6158, Chief
Financial Officer of Hello Direct; or General, Don Markley, or
Analysts, Reid Cox, both of The Financial Relations Board,
415-986-1591