New Channel Program Spurs 2D to 3D Migration in SMB Marketplace
NEEDHAM, Mass., Oct. 20 /PRNewswire-FirstCall/ -- PTC (Nasdaq: PMTC), the
product development company(TM), today announced its new Channel Advantage
Reseller program. The program, which is aimed at qualifying value added
resellers (VARs) to sell both Pro/ENGINEER(R) Wildfire(TM) and, PTC
Windchill(R) solutions, introduces PTC's Product Development System to its
reseller channel. The program has already attracted both early participants
and VARS that previously marketed products from PTC's competitors.
"Key elements of the new program, which was developed with extensive input
from our resellers, include a new dedicated demand-generation marketing group,
dedicated PTC technical support staff, accelerated VAR training, and enhanced
certification," said Robert Kocis, senior vice president of PTC's worldwide
Channel Sales and Operations.
"Our Pro/ENGINEER Wildfire and Windchill solutions are channel-ready and
ideal for small and medium-sized (SMB) markets," notes Kocis. "These solutions
are modular, scalable, aggressively priced and high value, hitting the sweet
spot in the SMB market. We are turning up the heat on the competition, and
driving the 2D to 3D marketplace. In fact, we are already attracting and
signing up SolidWorks(R), Solid Edge(R) and AutoCAD(R) VARs with our complete
line of MCAD solutions."
PTC Channel Advantage Resellers are authorized to sell a broad range of
PTC solutions, including Pro/ENGINEER core and extended design products for
conceptual and detailed design, production, routed systems, simulation and
visualization offerings, as well as Pro/INTRALINK(R). For the first time,
certified partners can now also sell Windchill(R) PDMLink(TM) and Windchill(R)
ProjectLink(TM), in effect providing PTC's comprehensive Product Development
System to their customers.
Program membership in the United States is offered at three levels --
Platinum, Gold, and Silver -- allowing partners to select the level best
suited to their business. VARs can easily enter at one level and grow into
the upper tiers. Worldwide, the Channel Advantage Reseller Program provides
localized membership options that vary by country.
Mensch und Maschine Software AG, a key new European distributor, and
numerous resellers have joined the new program in recent months, including
Mallett Technology, Inc. in the United States and Otsuka Shokai in Japan.
"Our new Channel Advantage Reseller Program gives VARs the ability to be
full-service, single-point-of-contact providers for small and medium-size
companies," said Paul Cunningham, PTC Executive Vice President of worldwide
sales. "With the successful launch of the program, I'm excited about the great
opportunities that PTC and its partners have in bringing our Product
Development System into this important market."
With aggressive discounts and incremental revenue generated from training and
consulting services, certified PTC VARs are ideally positioned to compete for
the estimated market of $126 million in annual software revenues from users
migrating from 2D to 3D solutions.
About PTC
PTC (Nasdaq: PMTC) develops, markets, and supports software solutions that
help manufacturers win with superior products. PTC is the world's largest
software company with a total commitment to product development. The company
services more than 33,000 customers worldwide. Further information on PTC is
available at http://www.ptc.com.
Except for the historical information contained herein, matters discussed
in this news release may constitute forward-looking statements that involve
risks and uncertainties that could cause actual results to differ materially
from those projected. These risks and uncertainties include the ability of
PTC to successfully attract, train and certify resellers; our ability to
efficiently utilize and manage a diverse group of geographically dispersed
resellers, increasing reseller contribution and decreasing company costs; our
effective coordination of joint activities (including sales, marketing,
implementation, support and customer service) with these third parties in
order to deliver products and services that meet evolving customer
requirements; the success of our partnering, distribution and customer
satisfaction initiatives; the success of our cost reduction initiatives; and
the effects of a weakening economy which may impact the overall demand for
software and related services; as well as other risks and uncertainties
detailed from time to time in reports filed by PTC with the Securities and
Exchange Commission, including the Company's most recent reports on Form 10-K
and 10-Q.
PTC and its logo, Product First, The Product Development Company,
Pro/ENGINEER, Wildfire, Pro/INTRALINK, Windchill, Windchill PDMLink, and
Windchill ProjectLink are trademarks or registered trademarks of Parametric
Technology Corporation or its subsidiaries in the United States and in other
countries. AutoCAD is a registered trademark of Autodesk, Inc. Solidworks is
a registered trademark of Solidworks Corporation. Solid Edge is a registered
trademark of Electronic Data Systems Corporation
PTC Investor Contact
Meredith Mendola
781-370-6151
mmendola@ptc.com
PTC Press Contact
Joe Gavaghan
781-370-5074
jgavaghan@ptc.com
SOURCE PTC
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Related links:
http://www.ptc.com
CONTACT:
PTC Investor Contact: Meredith Mendola,
+1-781-370-6151, mmendola@ptc.com, or PTC Press Contact: Joe
Gavaghan, +1-781-370-5074, jgavaghan@ptc.com, both of PTC
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