More than 2.2 Million Votes Cast in Network's 2008 Kids Pick the
President National Poll
NEW YORK, Oct. 20 /PRNewswire/ -- Senator Barack Obama has been
declared the winner of Nickelodeon's 2008 Kids Pick the President "Kids'
Vote". A record-breaking number of votes -- upwards of 2.2 million -- were
cast in the network's online poll. Nickelodeon has held a "Kids' Vote"
every election year since 1988, and kids have correctly predicted the
winner in four out of the last five U.S. presidential campaigns.
In this election year's Kids Pick the President "Kids' Vote", Senator
Obama received 51% of the vote (1,167,087), and Senator McCain received 49%
(1,129,945). The Nickelodeon Kids Pick the President "Kids' Vote" is not a
scientific poll. Kids were able to vote online on http://www.nick.com/kpp,
via Nick's mobile website, or in Nicktropolis, Nickelodeon's virtual world
destination, from Oct. 12-20.
"Nickelodeon has a long history of empowering kids and providing them
with an opportunity to voice their opinions," said Cyma Zarghami,
President, Nickelodeon Kids and Family Group. "The Kids Pick the President
campaign has introduced them to the voting process, and hopefully will make
them want to be active participants when they are old enough to vote."
On Monday, Oct. 20, at 8 p.m. (ET), Linda Ellerbee, the Emmy
Award-winning host of Nickelodeon's Nick News, announced the winner of the
sixth Kids Pick the President "Kids' Vote" on Nickelodeon.
Said Ellerbee, "It's important to take note of who won the 'Kids'
Vote,' simply because so many kids vote the way their parents will. But
what really counts is this: they participated in democracy. They voted. How
can this be anything but good?"
The "Kids' Vote" is the culmination of the network's year-long Kids
Pick the President campaign, which was conceived to educate and empower
kids across the country. This year's campaign kicked off in January with
the first-ever "Kids' Primary", which resulted in kids accurately
predicting Senators Obama and McCain to win their respective party tickets.
Leading up to the Kids Pick the President online vote, Nick News aired four
election-themed episodes including: "Kids Primary"; "Election Issues";
Tales from the Trail"; and "Kids Pick the President". Additionally, this
year Nickelodeon hit the campaign trail with its Election Connection
Team-Lily Collins, Lil' JJ and Pick Boy-providing kids with an insider's
look at the Democratic and Republican National Conventions through blogs,
interstitial programming and PSAs.
Nick.com served as the official home base of the Kids Pick the
President campaign, generating more than 2.5 million page views since
launch in December 2007. Kids have flocked to the site to discuss the
general election as evident by its message board, which currently ranks as
the second most popular on the site. A special playlist of Kids Pick the
President-themed videos have also generated almost 8 million streams on
TurboNick, Nickelodeon's broadband video player. (Source: Omniture
SiteCatalyst, 9/1/2008-10/16/2008).
Nickelodeon, now in its 29th year, is the number-one entertainment
brand for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television programming
and production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number-one-rated basic cable network for 14
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
SOURCE Nickelodeon
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Related links:
http://www.nick.com/kpp
CONTACT:
Joanna Roses, +1-212-846-7326,
joanna.roses@nick.com; or Jodi Davis, +1-212-846-5981,
jodi.davis@nick.com
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