Ads Focus on Friendly Service Experience and Extensive Independent
Third-Party Research Offering
NEW YORK, Oct. 21 /PRNewswire-FirstCall/ -- TD Waterhouse today launched a
new national advertising campaign featuring the return of celebrity
spokesperson Sam Waterston of TV's "Law & Order." The ads continue to advise
customers to switch to TD Waterhouse as "the alternative to higher-priced
brokers." Building on last year's highly successful campaign, the ads appeal
to all investors, particularly those looking to transition from higher-priced
firms and emphasize TD Waterhouse's service experience and wealth of
independent third-party research.
The new campaign demonstrates the ease and confidence of making the
transition to TD Waterhouse, focusing on reassuring qualities such as friendly
customer service and objective research. Specifically, the ads highlight the
welcoming service experience found at the company's nationwide branch network
for investors who want the option of discussing their investment portfolio in
person. Additional ads underscore TD Waterhouse's longstanding competitive
offering of free, independent third-party research, including MarketEdge
Second Opinion, Standard & Poor's Reports, Reuters ProVestor Plus and Vickers
Recent Insider Trade. The ads are designed to target all investors, although
they tend to focus on the increasing number of independent-minded investors
who are discouraged by the high price and inconsistent service of full-
commission brokerages.
"A number of investors have reservations about the objectivity and
customer service offered by our competitors and we've had great success being
their alternative to those higher-priced brokers," said Janet Hawkins,
Executive Vice President and Chief Marketing Officer for TD Waterhouse's U.S.
operations. "Our leading comprehensive offering of free, objective third-party
research is yet another reason for value-minded investors to make the natural
transition to TD Waterhouse."
"We're excited to have Sam Waterston back as our celebrity spokesperson.
He's been a force in driving new customers to TD Waterhouse," continued Ms.
Hawkins. "Our customers see the same values of dependability and trust in TD
Waterhouse as they do in his character on TV. He's the ideal person to embody
TD Waterhouse's customer-focused, accessible and objective approach to
investing."
Beyond last year's campaign, which was focused heavily on several primary
markets, this year's broadcast component will air across the country on CBS,
ABC and NBC during primetime hours, sporting events and morning and evening
news slots. The ads can also be seen on cable TV networks including MSNBC and
CNBC, as well as in top national newspapers like The Wall Street Journal and
the New York Times, and business and leisure publications such as Fortune,
Time and Sports Illustrated, as well as on local radio and the Internet.
About TD Waterhouse
TD Waterhouse Group, Inc. provides investors and financial advisors with a
broad range of brokerage, mutual fund, banking and other consumer financial
products. Worldwide, TD Waterhouse currently services 3.1 million active
customer accounts. TD Waterhouse is a wholly owned subsidiary of The Toronto-
Dominion Bank (NYSE/TSE: TD) and part of TD Bank Financial Group.
Headquartered in Toronto, Canada, with offices around the world, TD Bank
Financial Group offers a full range of financial products and services to
approximately 13 million customers worldwide. In the U.S., brokerage services
provided through TD Waterhouse Investor Services, Inc., Member NYSE/SIPC.
SOURCE TD Waterhouse
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Related links:
http://www.tdwaterhouse.com
Company News On-Call:
http://www.prnewswire.com/comp/959635.html
CONTACT:
Kevin Dinino, TD Waterhouse USA,
+1-212-908-7409
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