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Lala Launches the First Free Music Service Without Advertising

   EMI Music, Sony BMG Music Entertainment, Universal Music Group, Warner
  Music Group and over 170,000 independent labels are onboard with over 6
                               million songs

    PALO ALTO, Calif., Oct. 21 /PRNewswire/ -- Lala is unveiling the first
and only free fully licensed service to instantly provide anywhere Web
access to an existing music library such as iTunes. Replacing the outdated
approach of uploading MP3 files from a PC, Lala introduces a licensed
technology to instantly match songs from consumers' personal music
libraries with the Web- based catalog on lala.com.

    Adding new music to a licensed collection is easier and less expensive
than ever. Sample any full song or complete album for free. Add songs to a
Web collection for only 10 cents, and buy DRM-free MP3 downloads for as low
as an additional 79 cents.

    "We live our lives in a browser, whether it's emailing, watching
television shows or using Facebook," said Geoff Ralston, CEO of Lala. "When
I launched Yahoo! Mail, few thought hundreds of millions would depend on
Web email. My music belongs online in the same way. Will there be anything
without a browser in 5 years?"

    Internet Explorer, Firefox, and Safari browsers on both Windows and Mac
OS are supported.

    Major and Independent Labels Support

    All four major labels including EMI Music, Sony BMG Music
Entertainment, Universal Music Group and Warner Music Group have agreements
with Lala to stream and sell music.

    And unlike ad-supported music sites, Lala has garnered support from
publishers and over 170,000 independent labels and distributors.

    "We thank Lala for their support of A2IM and the independent music
community and congratulate them on the launch of their new service which
includes tens of thousands of independent artists, labels, aggregators and
distributors," said Rich Bengloff, President of The American Association
For Independent Music (A2IM). "As the primary advocacy group for the
independent music community, we also applaud Lala for recognizing the value
of independent labels and artists to their business and providing inclusion
to the independent community in their launch."

    The Most Affordable Music on the Web

    Lala offers consumers the easiest, most affordable way to buy music on
the Web. Lala's catalog includes over 6 million songs which users can play
once for free before buying. For as little as 10 cents, users can buy a web
song, a new product that gives users the ability to play the song as often
as they choose from their web collection. The web song fee can be applied
towards the purchase of the DRM-free MP3 version of the same track. MP3s
are priced from 89 cents or 99 cents and are eligible for 10 cent store
credits based on prior web song purchase.


Unique Features of Lala -- Completely advertising-free service -- First and only fully licensed service for free Web hosting of a personal music library -- Instant matching of MP3s and iTunes FairPlay songs to the Web without uploading -- Fully featured web-application in a browser with speedy look-ahead search, drag and drop playlist creation, and instant, continuous music streaming -- 6 million and growing song catalog from all four major labels and 170,000 independent labels -- Free sampling of the entire catalog as songs or albums -- Web songs available for purchase at 10 cents or less -- DRM-free MP3s for additional price of 79 to 89 cents -- Support for popular Web browsers including Internet Explorer, Firefox, and Safari -- Support for both Microsoft Windows and Apple Mac OS About Lala We live and play in a browser. Built by a skilled team of engineers behind services like Yahoo!, eBay, Blogger and AOL. Lala's singular mission is to move entertainment to the Web for hundreds of millions of people. Lala is a venture funded company located in beautiful Palo Alto, California.
Press contact: John Kuch jkuch@lala.com 415 823 0480
SOURCE Lala




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Related links:
  • http://www.lala.com
    CONTACT:
    John Kuch of Lala, +1-415-823-0480,
    jkuch@lala.com