HORSHAM, Pa., Oct. 21 /PRNewswire/ -- GMAC Commercial Mortgage Corporation
(GMACCM) Tenant Services Division and Pinnacle Realty Management Company have
joined forces to offer Pinnacle Realty residents the most comprehensive
resident services program in the apartment industry today.  Stan Harrelson,
president and chief executive officer of Pinnacle Realty, and Cliff Lavin,
managing director of GMACCM Tenant Services Division jointly announced the
agreement.
    The agreement unites the GMAC Resident's Advantage(SM) program with
Pinnacle Realty's Pinnacle Plus program.  The new program, which will be
titled Pinnacle Plus featuring GMAC Resident's Advantage, will be offered to
the more than 100,000 residents at Pinnacle Realty-managed properties
nationwide.
    GMAC Resident's Advantage, which was introduced in September 1997, is the
first program of its kind in the real estate industry to offer benefits to
residents in association with national vendors.  The products offered
include: communication services, financial services, insurance, moving and
storage, furniture purchase and rental, newspaper subscriptions, and consumer
products.
    Pinnacle Realty, one of the nation's leading multifamily real estate
managers, launched Pinnacle Plus in April 1996, according to Harrelson.
Pinnacle Plus is a resident services program that offers neighborhood-oriented
resident benefits to the 76,000 units of multifamily housing managed by
Pinnacle Realty.  While the program currently is focused on multifamily
properties, Pinnacle envisions expanding it in the future to include its
commercial properties as well as its employees.
    "Our partnership with GMAC Resident's Advantage is a tremendous
opportunity to create a win-win situation for Pinnacle's clients and
residents," Harrelson said.  "By marrying the Pinnacle Plus network of local
resident services with GMACCM's national program, we are able to offer a broad
assortment of local and national resident services to Pinnacle residents.  In
addition to value-added services, Pinnacle Plus featuring GMAC Resident's
Advantage creates the potential for additional revenue for our owners."
    Joseph Cummings, vice president of sales for GMACCM Tenant Services, said,
"As the top seller/servicer of multifamily mortgages, GMACCM has the financial
depth, the industry knowledge and the resources to pioneer and build an
ancillary income program, like Resident's Advantage, for owners.  Pinnacle has
a history of providing local services to their residents, and the national
products and services available through Resident's Advantage are a natural
extension of the Pinnacle Plus program."
    With a servicing portfolio of more than $30 billion and 34 origination
offices nationwide, GMACCM is the nation's leading one-stop financial resource
in the commercial mortgage banking industry.  The diverse lender and servicing
powerhouse provides a variety of products and resources including long-term,
interim, and construction financing.
    Headquartered in Seattle, Pinnacle Realty Management Company provides both
residential and commercial real estate owners and investors with a broad scope
of realty services, including acquisition, disposition, rehabilitation,
property management, financing and repositioning of real estate assets.
Pinnacle Realty currently manages an international portfolio of apartment,
office, industrial and retail assets valued at more than $4.3 billion.

    Press releases and other information about GMAC Commercial Mortgage and
its products and services are available at http://www.gmaccm.com on the
Internet.  For GMACCM press releases by fax, call 800-758-5804, ext. 122720.

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