RALEIGH, N.C. and NAPLES, Fla., Oct. 22 /PRNewswire/ -- BioSpace,
North Carolina Biosciences Organization (NCBIO), Council for Entrepreneurial
Development (CED), North Carolina Biotechnology Center and North Carolina
Department of Commerce announce that the Bio NC(TM) Hotbed Campaign for 2004
is underway.
(Logo: http://www.newscom.com/cgi-bin/prnh/20010405/BIOSPACELOGO )
Bio NC(TM) is a functional branding and awareness campaign designed to
promote North Carolina's bio-pharmaceutical community. The campaign is
structured to include organizations of all sizes -- from emerging companies
and startups to more established organizations and their vendors.
"I encourage area life science organizations to participate in the Bio NC
Hotbed Campaign," said CED President Monica Doss. "With its value-added
benefits, the Bio NC Hotbed Campaign allows life science companies and their
vendors to join in showcasing North Carolina's high-growth, high-impact
entrepreneurial community."
North Carolina ranks among the top five biotechnology regions in the
United States with nearly 150 biotechnology companies that generate $3 billion
in annual revenues. These companies employ 18,500 North Carolinians and
represent an annual payroll of more than $925 million.
The second edition of the campaign includes the popular Bio NC Map, which
showcases participating organizations' logos and a professional artist's
rendition of their corporate facilities. The map is enhanced through the
integration of a variety of interactive components on BioSpace's industry
leading Website, http://www.biospace.com, reaching 1 million unique visitors and
7 million page views monthly.
Winston-Salem's Targacept, which closed one of the world's largest venture
capital rounds among biotech companies last year, was part of the first Bio NC
Hotbed campaign in 2001. Don deBethizy, Targacept's president and CEO, said
he and his company would participate in the campaign again. "In our efforts
to attract talent and investment to the region, the campaign has proven to
provide an invaluable resource," deBethizy said. "The dynamic online
components of the campaign on BioSpace have helped effectively deliver
Targacept's corporate message. The increase in traffic to our corporate
Website we directly attribute to the Bio NC campaign."
All local life science companies and their vendors are invited to
participate in this exciting campaign. Please contact Russ Young,
919-841-6680 or russ@biospace.com for more information.
About CED
The Council for Entrepreneurial Development (CED) was founded in 1984 to
stimulate the creation and growth of high impact companies in the greater
Research Triangle area. CED achieves its mission by providing programs and
services in four major areas: education, capital formation, mentoring and
communications. Through these efforts, CED provides entrepreneurs with the
knowledge and skills that ensure their success and at the same time heightens
awareness of the contribution that entrepreneurial companies make to our
communities and our economy.
About North Carolina Biosciences Organization
The North Carolina Biosciences Organization (NCBIO) is the trade
association for the North Carolina bioscience industry. The Organization
includes more than 60 member companies, with products ranging from human
therapeutic drugs to genetically modified crops, and from diagnostic devices
to environmental bioremediation technologies. The Organization focuses
primarily on shaping public policy affecting the bioscience industry through
lobbying at the state and federal levels. NCBIO also sponsors a variety of
programs aimed at assisting industry members and the general public in
understanding the complex policy relationships between research, development
and manufacturing involving bioscience products, economic growth and human
quality of life.
About North Carolina Biotechnology Center
The North Carolina Biotechnology Center is a private, non-profit
corporation established in 1981 by the state's General Assembly. Its mission
is to provide long-term economic benefit to North Carolina through support of
biotechnology research, development and commercialization statewide. The
Center works toward five main goals but does not perform laboratory research.
About North Carolina Department of Commerce
The Department of Commerce is the State of North Carolina's lead agency
for economic, community and workforce development. The Department also has
under its auspices the information technology function for state government
and agencies which regulate commerce in the state.
About BioSpace
BioSpace provides Web-based resources and information to the global life
sciences community through the industry leading Internet site,
http://www.biospace.com. Serving more than 1 million unique visitors and generating
7 million page views monthly, this public Website aggregates relevant news,
information and services crucial to industry research and development.
Created as regional marketing tools, BioSpace's Hotbed Campaigns have become a
staple part of the industry's promotional efforts and have grown to include
communities in the US, Canada and Europe. Today, the original 1985 Biotech
Bay(TM) Map for San Francisco hangs on permanent display in the Smithsonian
Institution's National Museum of American History.
SOURCE BioSpace
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Related links:
http://www.biospace.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20010405/BIOSPACELOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Russ Young, Sr. Director of Business
Development of BioSpace, +1-919-841-6680, or russ@biospace.com
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