NEW YORK, Oct. 22 /PRNewswire/ -- ROBOTGALAXY(R), a new interactive toy
and online game concept, has announced its first New York City Spaceship at
Toys "R" Us Times Square. The ROBOTGALAXY Lab will be located on Level Two,
overlooking the flagship store's 60-foot indoor Ferris Wheel. The Galaxy
Experience will enable kids (or Explorers) to create, program and activate
their own robot from over a thousand combinations. The ROBOTGALAXY outpost
will be approximately 600 square feet and boast a complete concept store.
In conjunction with the Toys "R" Us Times Square opening, ROBOTGALAXY
will introduce new web-enabled robot technology with its SUPERSONIC Fuel
Cell. For the first time, ROBOTGALAXY Explorers will be able to plug in
their robot (via a USB connection) to the Web and play games online, aboard
GALAXY I (at http://www.robotgalaxy.com) once they take their robot home. As part
of the in-store programming process, Explorers can create a robot avatar
modeled after their physical toy. As kids teach their robot to fly, drive
and battle other robots online they earn valuable points (or G-Stars) that
entitle them to new robot downloads, including enhanced LED light colors,
sound effects and speech.
ROBOTGALAXY Founder, Oliver Mitchell explains, "ROBOTGALAXY fills an
important void in the boys' toy and online play space. While there are many
opportunities for girls, both in-store and online, there are few options
for boys. As a father of five, I personally witnessed my son's frustration
watching his sisters' collection of stuffed animals and online pets grow
over the years. Partnering with my friend Ken Pilot, former President of
Gap Brand, we launched the concept over two years ago. With two stores
already open, we are excited about taking our show to Broadway."
As part of the ROBOTGALAXY experience, "out of this world" birthday
parties for 10 or more Explorers will be available. Birthday Explorers can
create their own robot and launch it to the 7th ring of Saturn, and play
games in the Skybox above Toys "R" Us Times Square, The World's Greatest
Toy Store. To schedule a party please call Spaceship Leader Monica Tabasso
at (646) 515-1951. Birthday parties on weekends through November 22 and
resuming after January 24, 2009, subject to availability.
The Official ROBOTGALAXY Lab will open in Toys "R" Us Times Square on
Monday, November 3, 2008.
About ROBOTGALAXY(R)
ROBOTGALAXY (RG) is a multifaceted interactive retail and web
experience whereby young "explorers" design, assemble and program their own
robot. RG was founded by fathers Oliver Mitchell and Ken Pilot in October
of 2007, and currently operates two retail locations in Freehold Raceway
Mall in NJ and Palisades Center in NY. This month also features the release
of Crystal, the first female robot addition to the robot clan, and ZAR the
evil Henchman. Robots range in price from $19.99 to $75.00. For more
information visit: http://www.robotgalaxy.com.
SOURCE ROBOTGALAXY
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Related links:
http://www.robotgalaxy.com
CONTACT:
Nicole Albano, London Misher Public
Relations, +1-212-759-2800, Nicole@londonmisherpr.com, for
ROBOTGALAXY
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