-- The A5 coupe, introduced last spring, won the award for luxury 'on road'
vehicles
-- Judging was done by a panel of auto journalists and a panel of 17 San
Diego athletes
-- The awards are presented by the Active Network, which operates
active.com, Gen A Media and Marketing and AAA.
HERNDON, Va., Oct. 22 /PRNewswire/ -- The Audi A5 earned the Active
Lifestyle Vehicle of the Year Award in the luxury on-road category,
outperforming 10 competitors. The awards, now in their fifth year,
recognize cars and trucks that are best suited to meet the demands of an
active and athletic lifestyle.
"The A5 is the embodiment of Audi's commitment to developing cars that
are sporty, technologically advanced and a pleasure to drive," said Johan
de Nysschen, Audi of America's executive vice president. "Audi stands for
progressive prestige across its product lineup, so it's gratifying to learn
one of our newest models meets the rigorous demands of active consumers."
When the A5 debuted last spring it marked the first time in 16 years
that Audi had offered a coupe to U.S. luxury car buyers. Audi loaded the A5
with sporty features, such as a powerful V-6 engine, direct steering and
Audi dynamic suspension. The A5 takes just 5.8 seconds from 0-60 mph.
The awards are presented by the Active Network, which operates
active.com, Gen A Media and Marketing and AAA. The selection of the Active
Lifestyle Vehicles of the year emerged from two stages of judging. The
first round involved an automotive jury, which narrowed the field of 60
entries competing in seven categories. After four finalists were chosen in
each category, the award's sponsors asked elite athletes from the San Diego
region to test drive each of the vehicles and offer their opinions, which
count for half of the award tallies. Altogether, 17 athletes participated,
including professional beach volleyball players, triathlon competitors and
a former NFL kicker. The automotive experts then registered their finalist
votes for the other half of the tallies.
"Involving the athletes offers a great opportunity get fresh
perspectives on the various vehicles so it becomes an impromptu focus group
of an elite and active target market" said Nina Russin, jury coordinator
for the Active Lifestyle Vehicle of the Year Awards. "What was interesting
with the A5 was how the athletes really reacted to the car's athletic
performance."
About Audi of America
Audi of America Inc. and its 270 dealers offer a full line of
German-engineered luxury vehicles. The Audi line up is one of the freshest
in the industry with 23 models, including 12 models launched during model
years 2008 and 2009. Audi is among the most successful brands globally.
Last year AUDI AG recorded its 12th consecutive record year for sales and
profit growth. Visit http://www.audiusa.com or http://www.audiusanews.com
for more information regarding Audi vehicle and business issues.
About The Active Network
The Active Network delivers integrated technology solutions, marketing
services and online media properties that enable and encourage
participation in activities and events. For more information, please visit
http://www.ActiveNetwork.com .
SOURCE Audi of America Inc.
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Related links:
http://www.audiusa.com
http://www.audiusanews.com http://www.ActiveNetwork.com
http://www.prnewswire.com/comp/111330.html /
CONTACT:
Brad Stertz of Audi of America Inc.,
+1-703-364-7440, brad.stertz@audi.com
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